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Similar WordPress plugins

Universal Analytics alternatives

The 12 WordPress plugins most like Universal Analytics, by the tags they share, the most in common first. Installs, ratings and updates come from WordPress.org and refresh every night.

Universal Analytics

50+ installs · #20,119 most popular

Its stats
Closest match
GA Google Analytics
Shares 3 of Universal Analytics's 5 tags.
Most installed
Site Kit by Google
5M+ active installs.
Best rated
GA Google Analytics
4.9 out of 5 from 158 reviews.
Most recently updated
OMGF
Updated on Nov 2, 2026.
  1. GA Google Analytics

    by Jeff Starr

    Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.

    Installs
    400K+
    Rank
    #151
    Rating
    4.9(158)
    Updated
    3 months ago

    Sharesanalyticsgoogletracking

    Compare with Universal Analytics
  2. Site Kit by Google

    by Google

    Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.

    Installs
    5M+
    Rank
    #7
    Rating
    4.2(1K)
    Updated
    6 days ago

    Sharesanalyticsgoogle

    Compare with Universal Analytics
  3. SlimStat Analytics

    by VeronaLabs

    Self-hosted, GDPR-ready Google Analytics alternative: cookieless or server-side tracking, visitor statistics, UTM campaigns, goals and funnels.

    Installs
    70K+
    Rank
    #591
    Rating
    4.8(816)
    Updated
    13 days ago

    Sharesanalyticstracking

    Compare with Universal Analytics
  4. Connect Matomo

    by matomoteam

    Adds Matomo (former Piwik) statistics to your WordPress dashboard and is also able to add the Matomo Tracking Code to your blog.

    Installs
    60K+
    Rank
    #653
    Rating
    4.5(95)
    Updated
    1 month ago

    Sharesanalyticstracking

    Compare with Universal Analytics
  5. Use Google Libraries

    by Jason Penney

    Allows your site to use common javascript libraries from Google's AJAX Libraries CDN, rather than from WordPress's own copies.

    Installs
    10K+
    Rank
    #2,045
    Rating
    4.4(47)
    Updated
    9 years ago

    Sharesgooglejavascript

    Compare with Universal Analytics
  6. CAOS

    by Daan van den Bergh

    The fastest, lightest way to integrate Google Analytics in WordPress.

    Installs
    10K+
    Rank
    #1,888
    Rating
    4.9(128)
    Updated
    5 months ago

    Sharesanalyticsgoogle

    Compare with Universal Analytics
  7. Google Tag Manager

    by George Stephanis

    The Google Tag Manager plugin adds a field to the existing General Settings page for the ID and outputs the javascript to make it work.

    Installs
    10K+
    Rank
    #1,672
    Rating
    4.2(10)
    Updated
    5 months ago

    Sharesanalyticsgoogle

    Compare with Universal Analytics
  8. Analytics Germanized for Google Analytics (GDPR / DSGVO)

    by PascalBajorat

    Google Analytics preconfigured to respect EU law and with lots of advanced analytics settings for extensive tracking possibilities.

    Installs
    7K+
    Rank
    #2,592
    Rating
    4.5(27)
    Updated
    1 year ago

    Sharesanalyticsgoogle

    Compare with Universal Analytics
  9. MonsterInsights

    by chriscct7

    The best free Google Analytics plugin for WordPress. See how visitors find and use your website so you can grow your business with powerful analytics.

    Installs
    2M+
    Rank
    #24
    Rating
    4.5(3.2K)
    Updated
    1 month ago

    Sharesanalytics

    Compare with Universal Analytics
  10. Google for WooCommerce

    by WooCommerce

    Native integration with Google that allows merchants to easily display their products across Google’s network.

    Installs
    800K+
    Rank
    #74
    Rating
    2.7(269)
    Updated
    19 days ago

    Sharesgoogle

    Compare with Universal Analytics
  11. WP Statistics

    by VeronaLabs

    Cookieless, privacy-friendly WordPress analytics. GDPR/CCPA compliant visitor data and clear graphs, with no data sharing.

    Installs
    500K+
    Rank
    #111
    Rating
    4.1(760)
    Updated
    16 days ago

    Sharesanalytics

    Compare with Universal Analytics
  12. OMGF

    by Daan van den Bergh

    The original Google Fonts self-hosting plugin. Automagically caches your fonts locally — no configuration (or brains) required!

    Installs
    300K+
    Rank
    #195
    Rating
    4.7(213)
    Updated
    6 days ago

    Sharesgoogle

    Compare with Universal Analytics

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