WordPress plugin comparison
Site Kit by Google vs Universal Analytics
At a glance
- Site Kit by Google has more active installs: 5M+, against 50+ for Universal Analytics.
- On a typical day, Site Kit by Google is downloaded about 63,666 times, Universal Analytics about 3.
- Site Kit by Google is rated higher: 4.2 out of 5 from 1,014 reviews, against 3.0 from 2 reviews.
- Site Kit by Google was updated more recently: Nov 2, 2026, against Feb 8, 2016 for Universal Analytics.
- Site Kit by Google is tested with a newer WordPress: 7.1.4, against 4.4.34 for Universal Analytics.
- Universal Analytics has been around longer: since 2014, against 2019 for Site Kit by Google.
Line by line
Site Kit by Google leads on 7 of 7 comparable lines.
| Metric |  Site Kit by Google |  Universal Analytics |
|---|---|---|
| Popular rank | #7 | #20,197 |
| Active installs | 5M+ | 50+ |
| Downloads, last 30 days | 5.7M | 70 |
| Rating | 4.2(1K) | 3.0(2) |
| Support threads resolved | 74% | – |
| Tested up to | 7.1.4 | 4.4.34 |
| Search multiplier | ×8.22 | ×0.00 |
| Last release | 7 days ago | 10 years ago |
| Requires PHP | 7.4 | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
Tags they share
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