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WordPress plugin comparison

GA Google Analytics vs Universal Analytics

At a glance

  • GA Google Analytics has more active installs: 400K+, against 50+ for Universal Analytics.
  • On a typical day, GA Google Analytics is downloaded about 1,365 times, Universal Analytics about 3.
  • GA Google Analytics is rated higher: 4.9 out of 5 from 158 reviews, against 3.0 from 2 reviews.
  • GA Google Analytics was updated more recently: Nov 8, 2026, against Feb 8, 2016 for Universal Analytics.
  • GA Google Analytics is tested with a newer WordPress: 7.2, against 4.4.34 for Universal Analytics.
  • GA Google Analytics has been around longer: since 2012, against 2014 for Universal Analytics.

Line by line

GA Google Analytics leads on 7 of 7 comparable lines.

MetricGA Google AnalyticsUniversal Analytics
Popular rank#151#20,175
Active installs400K+50+
Downloads, last 30 days45.2K72
Rating4.9(158)3.0(2)
Support threads resolved––
Tested up to7.24.4.34
Search multiplier×1.42×0.00
Last release1 day ago10 years ago
Requires PHP5.6.20–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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