Niche Research
Find a niche worth building for
Pick a WordPress.org tag. See how many plugins compete in it, how much the leaders hold, whether they are ageing, and which niches are gaining downloads this week.
- Size, installs and concentration
- Ageing leaders and weak ratings
- Newcomers that broke through
- Rising and falling niches, weekly
The “contact form” niche
Example, try your own aboveSome openings, some resistance. Look at the signals.
Top 10 average 4.67 stars
- Listings
- 817
- median 10+ installs
- Active installs
- 24.1M
- 271.4K downloads a day
- Top five hold
- 89%
- of all installs
- 10K+ installs
- 39
- established listings
- Not updated in a year
- 37%
- 0 of the top 10 idle for 6 months
- New this year
- 339
- 2 reached 1,000+ installs
Signals
- Newcomers break through. 2 listings added in the last year already have 1,000+ installs.
- Dominated by a few. The top five hold 89% of all installs in this tag.
- Crowded at the top. 39 listings already have 10,000+ installs.
Listings by active installs
- Under 100628
- 100+101
- 1K+49
- 10K+29
- 100K+10
Leaders
Rising this week
Rising and falling niches
Daily downloads across each tag, today against a week ago.
Rising
- floating bar12 listings · 30.5K/day6146.9%
- sticky bar42 listings · 30.5K/day5886.1%
- Critical CSS11 listings · 120.2K/day5828.4%
- web vitals18 listings · 120.4K/day3729.8%
- sticky menu27 listings · 31.5K/day3691.2%
- responsive gallery26 listings · 87.1K/day3370.2%
- Brute Force143 listings · 751.5K/day3329.7%
- sticky header43 listings · 31.6K/day2944.1%
Found a niche? Track the leaders
Add the plugins you'd compete with as rivals and watch their rank, installs and releases every day.
- Daily rank and installs
- Keyword positions
- Alerts when a rival ships
Inside Niche Research
Size and demand
How many listings use the tag, their combined installs and downloads a day.
Concentration
How much of the installs the top five hold, and how many already have 10,000+.
Ageing leaders
Leaders without a release in six months, which search already scores lower.
Newcomers
Listings added in the last year and how many reached 1,000 installs.
Rising niches
Tags whose daily downloads grew most against a week ago.
Falling niches
Tags losing downloads, so you can avoid shrinking markets.
Questions
Where does the data come from?
From our daily snapshot of the whole WordPress.org directory: every listing, its tags, installs, downloads, ratings and release dates.
How is the verdict worked out?
Each signal counts for (ageing leaders, weak ratings at the top, newcomers breaking through) or against (a few listings holding most installs, a crowded top, small demand). Two or more net signals either way decide it.
How are rising and falling niches measured?
We add up the daily downloads of every listing in a tag today and seven days ago, counting only listings with a figure on both days. Tags with fewer than 8 listings are left out as too noisy.
What counts as a lookup?
Researching a tag you have not looked at this month. Repeat views of the same tag, and the example tags, are free.
More tools
Rankings
Daily rank, installs and downloads
Rank Simulator
Why a plugin ranks where it does
Keyword Tracker
Who ranks for a WordPress.org search
Keyword Difficulty
How hard a search is to rank for
Rival Watch
Two products, side by side
Decay Countdown
Before a search score starts to fall
Readme Checker
A readme scored the way search reads it