Universal Analytics
v1.3.2by Cullen Whitmore · updated 10 years ago
A simple method to add Google's Universal Analytics JavaScript tracking code to your WordPress website.
- Rank
- #20,119
- Down11 vs yesterday
- Active installs (est.)
- ≈ 57
- 50+ reported · High
- Total downloads
- 5.5K
- 5,510 all-time
- Rating
- 3.0/5
- 2 reviews
- Support resolved
- –
- 0 of 0 threads, last 2 months
Universal Analytics at a glance
Universal Analytics is a WordPress plugin by Cullen Whitmore with 50+ active installs, the #20,119 most popular plugin on WordPress.org. It’s rated 3.0 out of 5 from 2 reviews. Version 1.3.2 came out on Feb 8, 2016, more than 10 years ago. It is tested up to WordPress 4.4.34. Among the 4 plugins tagged “universal”, it ranks #3. It was first released in 2014.
Chart time range
Applies to every chart below. History from Oct 27, 2026, 13 days.
Downloads over time
Download stats34 downloads · the last 30 days
View as table
| Date | Universal Analytics |
|---|---|
| Nov 8, 2026 | 0 |
| Nov 7, 2026 | 0 |
| Nov 6, 2026 | 12 |
| Nov 5, 2026 | 0 |
| Nov 4, 2026 | 0 |
| Nov 3, 2026 | 11 |
| Nov 2, 2026 | 0 |
| Nov 1, 2026 | 11 |
| Oct 31, 2026 | 0 |
| Oct 30, 2026 | 0 |
| Oct 29, 2026 | 0 |
| Oct 28, 2026 | 0 |
Unusual spikes are usually updates, not new installs.
Estimated installs
≈ 57 · -1.7% in the last 30 days
View as table
| Date | Estimated installs |
|---|---|
| Nov 8, 2026 | 57 |
| Nov 7, 2026 | 57 |
| Nov 5, 2026 | 57 |
| Nov 4, 2026 | 57 |
| Nov 3, 2026 | 57 |
| Nov 2, 2026 | 56 |
| Nov 1, 2026 | 56 |
| Oct 31, 2026 | 57 |
| Oct 30, 2026 | 57 |
| Oct 29, 2026 | 56 |
| Oct 28, 2026 | 56 |
| Oct 27, 2026 | 58 |
Rank over time
#20,119 · up 7 in the last 30 days
View as table
| Date | Daily snapshot |
|---|---|
| Nov 8, 2026 | #20,119 |
| Nov 7, 2026 | #20,108 |
| Nov 6, 2026 | #20,073 |
| Nov 5, 2026 | #20,076 |
| Nov 4, 2026 | #20,088 |
| Nov 3, 2026 | #20,082 |
| Nov 2, 2026 | #20,171 |
| Nov 1, 2026 | #20,166 |
| Oct 31, 2026 | #20,095 |
| Oct 30, 2026 | #20,104 |
| Oct 29, 2026 | #20,155 |
| Oct 28, 2026 | #20,159 |
| Oct 27, 2026 | #20,126 |
Growth %
Average -0.14% a day in the last 30 days
View as table
| Date | Growth |
|---|---|
| Nov 8, 2026 | 0.00% |
| Nov 7, 2026 | 0.00% |
| Nov 5, 2026 | 0.00% |
| Nov 4, 2026 | 0.00% |
| Nov 3, 2026 | +1.79% |
| Nov 2, 2026 | 0.00% |
| Nov 1, 2026 | -1.75% |
| Oct 31, 2026 | 0.00% |
| Oct 30, 2026 | +1.79% |
| Oct 29, 2026 | 0.00% |
| Oct 28, 2026 | -3.45% |
Active installs band
50+ on WordPress.org
View as table
| Date | Daily snapshot |
|---|---|
| Nov 8, 2026 | 50+ |
| Nov 7, 2026 | 50+ |
| Nov 6, 2026 | 50+ |
| Nov 5, 2026 | 50+ |
| Nov 4, 2026 | 50+ |
| Nov 3, 2026 | 50+ |
| Nov 2, 2026 | 50+ |
| Nov 1, 2026 | 50+ |
| Oct 31, 2026 | 50+ |
| Oct 30, 2026 | 50+ |
| Oct 29, 2026 | 50+ |
| Oct 28, 2026 | 50+ |
| Oct 27, 2026 | 50+ |
Search rankings
Where it appears in WordPress.org search for the searches you track, checked every day.
See where Universal Analytics ranks in search
Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.
Change log
From our daily snapshot of WordPress.orgNo changes yet. When this plugin's name, short description, tags, “Tested up to” or version change, they show here with what happened to its rank next.
Versions in use
Share of active installs on each published version, from WordPress.org.
- v1.381%
- v1.219%
Rating trend
3.0★★★★★2 reviews · steady in the last 30 days
Requirements & info
Version history- Version
- 1.3.2
- Requires WordPress
- 3.0
- Tested up to
- 4.4.34
- Requires PHP
- –
- First released
- May 6, 2014
- Last updated
- Feb 8, 2016
- Releases, last 12 months
- …
Questions about Universal Analytics
How many websites use Universal Analytics?
Universal Analytics is active on 50+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #20,119 most popular plugin on WordPress.org.
How many times has Universal Analytics been downloaded?
5,510 times in total since 2014.
When was Universal Analytics last updated?
Version 1.3.2 came out on Feb 8, 2016 (10 years ago).
Is Universal Analytics compatible with the latest WordPress?
Universal Analytics’s readme says it’s tested up to WordPress 4.4.34, while the current version is 7.1. That doesn’t mean it breaks, but its author hasn’t confirmed it works with the latest releases.
Is Universal Analytics still maintained?
Its last release was 10 years ago, so it may no longer be actively maintained. No support threads were opened in the last two months.
What rating does Universal Analytics have?
3.0 out of 5 from 2 reviews on WordPress.org.
What are the best alternatives to Universal Analytics?
The plugins most like Universal Analytics, by the tags they share, are GA Google Analytics (400K+), Site Kit by Google (5M+) and SlimStat Analytics (70K+). Compare all alternatives
Latest reviews
Analyze reviewsReview stats
3.0
★★★★★
2 reviews
- 5 stars: 1 reviews, 50%
- 4 stars: 0 reviews, 0%
- 3 stars: 0 reviews, 0%
- 2 stars: 0 reviews, 0%
- 1 stars: 1 reviews, 50%
- Positive
- 50%4–5★
- Mixed
- 0%3★
- Critical
- 50%1–2★
- About 1 more 5★ reviews would lift it to 3.1.
- Each new 1★ review takes 1 five-star review to balance out.
Compare with competitors
Add up to 1 competitor. No account needed.
| Metric | |
|---|---|
| Estimated installs | ≈ 57 |
| Reported installs | 50+ |
| Rating | 3.0 |
| Reviews | 2 |
| Total downloads | 5.5K |
| Author | Cullen Whitmore |
| First released | May 6, 2014 |
| Version | 1.3.2 |
| Requires WP | 3.0 |
| Requires PHP | – |
| Last updated | Feb 8, 2016 |
Alternatives to Universal Analytics
Compare all alternativesPopular plugins with the same tags, the most in common first.
GA Google Analytics
by Jeff Starr
Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
- Rank
- #151
- Installs
- 400K+
- 4.9
Site Kit by Google
by Google
Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.
- Rank
- #7
- Installs
- 5M+
- 4.2
SlimStat Analytics
by VeronaLabs
Self-hosted, GDPR-ready Google Analytics alternative: cookieless or server-side tracking, visitor statistics, UTM campaigns, goals and funnels.
- Rank
- #591
- Installs
- 70K+
- 4.8
Connect Matomo
by matomoteam
Adds Matomo (former Piwik) statistics to your WordPress dashboard and is also able to add the Matomo Tracking Code to your blog.
- Rank
- #653
- Installs
- 60K+
- 4.5
Use Google Libraries
by Jason Penney
Allows your site to use common javascript libraries from Google's AJAX Libraries CDN, rather than from WordPress's own copies.
- Rank
- #2,045
- Installs
- 10K+
- 4.4
CAOS
by Daan van den Bergh
The fastest, lightest way to integrate Google Analytics in WordPress.
- Rank
- #1,888
- Installs
- 10K+
- 4.9
Side by side:Universal Analytics vs GA Google AnalyticsUniversal Analytics vs Site Kit by GoogleUniversal Analytics vs SlimStat Analytics
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