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Google Tag Manager

v1.0.4

by George Stephanis · updated 5 months ago

The Google Tag Manager plugin adds a field to the existing General Settings page for the ID and outputs the javascript to make it work.

analyticsgoogletag managementtag managertheme hook alliance
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#1,670
Up2 vs yesterday
Active installs (est.)
≈ 15,000
10K+ reported · Medium
Total downloads
196.8K
196,791 all-time
Rating
4.2/5
10 reviews
Support resolved
–
0 of 0 threads, last 2 months
Growing·Downloads +8.7% (30d)·Toward 20K+ · ETA ~4mo

Google Tag Manager at a glance

Google Tag Manager is a WordPress plugin by George Stephanis with 10K+ active installs, the #1,670 most popular plugin on WordPress.org. On a typical day it’s downloaded about 82 times, 9% more than the month before. It’s rated 4.2 out of 5 from 10 reviews. Version 1.0.4 came out on Jun 9, 2026 and is tested up to WordPress 7.0.8. It leads the 8 plugins tagged “tag management”. It was first released in 2012.

Chart time range

Applies to every chart below. History from Oct 10, 2026, 30 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

2.8K downloads · the last 30 days

Downloads over time
Google Tag Manager Compare series
Downloads over time: 30 days across 1 series.50100150200Oct 10Oct 15Oct 20Oct 25Oct 29Nov 3Nov 8Oct 29, 2026: Tested up to 7.0.8
View as table
DateGoogle Tag Manager
Nov 8, 202660
Nov 7, 202654
Nov 6, 202671
Nov 5, 2026111
Nov 4, 2026200
Nov 3, 202659
Nov 2, 202692
Nov 1, 202654
Oct 31, 202650
Oct 30, 202667
Oct 29, 2026115
Oct 28, 2026193
Oct 27, 2026115
Oct 26, 202699
Oct 25, 202669
Oct 24, 202664
Oct 23, 2026144
Oct 22, 2026187
Oct 21, 2026181
Oct 20, 202681
Oct 19, 202685
Oct 18, 202641
Oct 17, 202643
Oct 16, 202678
Oct 15, 2026102
Oct 14, 202682
Oct 13, 202691
Oct 12, 202691
Oct 11, 202646
Oct 10, 202646

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 14,865 · -1.1% in the last 30 days

Estimated installs
Estimated installs: 30 days across 2 series.14.9K15K15KOct 10Oct 15Oct 20Oct 25Oct 30Nov 4Nov 9Oct 29, 2026: Tested up to 7.0.8
View as table
DateApproximate, from band changesEstimated installs
Nov 9, 2026–14,865
Nov 8, 2026–14,872
Nov 7, 2026–14,869
Nov 5, 2026–14,922
Nov 4, 2026–14,897
Nov 3, 2026–14,888
Nov 2, 2026–14,889
Nov 1, 2026–14,923
Oct 31, 2026–14,923
Oct 30, 2026–14,951
Oct 29, 2026–14,909
Oct 28, 2026–14,916
Oct 27, 202614,93014,930
Oct 26, 202614,936–
Oct 25, 202614,941–
Oct 24, 202614,947–
Oct 23, 202614,953–
Oct 22, 202614,958–
Oct 21, 202614,964–
Oct 20, 202614,970–
Oct 19, 202614,975–
Oct 18, 202614,981–
Oct 17, 202614,986–
Oct 16, 202614,992–
Oct 15, 202614,998–
Oct 14, 202615,003–
Oct 13, 202615,009–
Oct 12, 202615,015–
Oct 11, 202615,020–
Oct 10, 202615,026–

Rank over time

#1,670 · up 12 in the last 30 days

Popular rank
Popular rank: 15 days across 1 series.#1.7K#1.7K#1.7KOct 16Oct 27Nov 1Nov 5Nov 9Oct 29, 2026: Tested up to 7.0.8
View as table
DateDaily snapshot
Nov 9, 2026#1,670
Nov 8, 2026#1,672
Nov 7, 2026#1,672
Nov 6, 2026#1,671
Nov 5, 2026#1,667
Nov 4, 2026#1,670
Nov 3, 2026#1,669
Nov 2, 2026#1,670
Nov 1, 2026#1,667
Oct 31, 2026#1,668
Oct 30, 2026#1,667
Oct 29, 2026#1,673
Oct 28, 2026#1,673
Oct 27, 2026#1,673
Oct 16, 2026#1,682

Growth %

Average -0.04% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 29 days across 2 series.-0.2%0%0.2%Oct 11Oct 16Oct 21Oct 25Oct 30Nov 4Nov 9
View as table
DateApproximate, from band changesGrowth
Nov 9, 2026–-0.05%
Nov 8, 2026–+0.02%
Nov 7, 2026–-0.18%
Nov 5, 2026–+0.17%
Nov 4, 2026–+0.06%
Nov 3, 2026–-0.01%
Nov 2, 2026–-0.23%
Nov 1, 2026–0.00%
Oct 31, 2026–-0.19%
Oct 30, 2026–+0.28%
Oct 29, 2026–-0.05%
Oct 28, 2026–-0.09%
Oct 27, 2026-0.04%–
Oct 26, 2026-0.04%–
Oct 25, 2026-0.04%–
Oct 24, 2026-0.04%–
Oct 23, 2026-0.04%–
Oct 22, 2026-0.04%–
Oct 21, 2026-0.04%–
Oct 20, 2026-0.04%–
Oct 19, 2026-0.04%–
Oct 18, 2026-0.04%–
Oct 17, 2026-0.04%–
Oct 16, 2026-0.04%–
Oct 15, 2026-0.04%–
Oct 14, 2026-0.04%–
Oct 13, 2026-0.04%–
Oct 12, 2026-0.04%–
Oct 11, 2026-0.04%–

Active installs band

10K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 15 days across 1 series.9.5K10K10.5KOct 16Oct 27Nov 1Nov 5Nov 9Oct 29, 2026: Tested up to 7.0.8
View as table
DateDaily snapshot
Nov 9, 202610K+
Nov 8, 202610K+
Nov 7, 202610K+
Nov 6, 202610K+
Nov 5, 202610K+
Nov 4, 202610K+
Nov 3, 202610K+
Nov 2, 202610K+
Nov 1, 202610K+
Oct 31, 202610K+
Oct 30, 202610K+
Oct 29, 202610K+
Oct 28, 202610K+
Oct 27, 202610K+
Oct 16, 202610K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where Google Tag Manager ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

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Change log

From our daily snapshot of WordPress.org
  1. Rank #1673 → #1667Downloads -31%
    • Tested up to 7.0.7 → 7.0.8

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v1.0100%

Rating trend

4.2★★★★★10 reviews · steady in the last 30 days

Requirements & info

Version history
Version
1.0.4
Requires WordPress
2.7
Tested up to
7.0.8
Requires PHP
–
First released
Oct 4, 2012
Last updated
Jun 9, 2026
Releases, last 12 months
…

Questions about Google Tag Manager

How many websites use Google Tag Manager?

Google Tag Manager is active on 10K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #1,670 most popular plugin on WordPress.org.

How many times has Google Tag Manager been downloaded?

196,791 times in total since 2012. On a typical day it’s downloaded about 82 times. See download stats

When was Google Tag Manager last updated?

Version 1.0.4 came out on Jun 9, 2026 (4 months ago). See every release

Is Google Tag Manager compatible with the latest WordPress?

It’s tested up to WordPress 7.0.8, one version behind the current 7.1. Authors often update this line a few weeks after a release.

Does Google Tag Manager have known security vulnerabilities?

No. WPVulnerability’s database lists no known vulnerabilities for Google Tag Manager. See its security record

Is Google Tag Manager still maintained?

Yes. Its last release was 4 months ago. No support threads were opened in the last two months.

What rating does Google Tag Manager have?

4.2 out of 5 from 10 reviews on WordPress.org. 70% of them give 5 stars.

What are the best alternatives to Google Tag Manager?

The plugins most like Google Tag Manager, by the tags they share, are Site Kit by Google (5M+), GA Google Analytics (400K+) and Metronet Tag Manager (20K+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

4.2

★★★★★

10 reviews

  • 5 stars: 7 reviews, 70%
  • 4 stars: 1 reviews, 10%
  • 3 stars: 0 reviews, 0%
  • 2 stars: 1 reviews, 10%
  • 1 stars: 1 reviews, 10%
Positive
80%4–5★
Mixed
0%3★
Critical
20%1–2★
  • About 1 more 5★ reviews would lift it to 4.3.
  • Each new 1★ review takes 4 five-star reviews to balance out.

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Google Tag Manager
Suggested:
Metric
Google Tag Manager
Estimated installs≈ 15,000
Reported installs10K+
Rating4.2
Reviews10
Total downloads196.8K
AuthorGeorge Stephanis
First releasedOct 4, 2012
Version1.0.4
Requires WP2.7
Requires PHP–
Last updatedJun 9, 2026

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