Best tag manager plugins for WordPress
The most popular tag manager plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. GTM4WP leads with 700K+ active installs, ahead of Infinity23 (Formerly Tag Manager) (20K+) and Metronet Tag Manager (20K+). All 26 plugins tagged “tag manager” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 tag manager plugins
- 1.
GTM4WPThe most installed tag manager plugin, with 700K+ active installs. Rated 4.5 from 155 reviews, updated 3 days ago.
- 2.
Infinity23 (Formerly Tag Manager)20K+ active installs. Rated 4.7 from 54 reviews, updated 1 month ago.
- 3.
Metronet Tag Manager20K+ active installs. Rated 4.8 from 8 reviews, updated 6 months ago.
- 4.Google Tag Manager
10K+ active installs. Rated 4.2 from 10 reviews, updated 4 months ago.
- 5.
Stape Conversion Tracking10K+ active installs. Only 4 reviews so far, updated 1 week ago.
- 6.
Amplitude700+ active installs. Only 1 review so far, updated 10 months ago. Tested only up to WordPress 6.9.11.
- 7.
Tealium600+ active installs. Only 2 reviews so far, last updated 1 year ago. Tested only up to WordPress 6.8.12.
- 8.Easy Google Tag Manager
200+ active installs. Only 2 reviews so far, last updated 7 years ago. Tested only up to WordPress 5.1.28.
- 9.WP Analytics Tag Manager
200+ active installs. No reviews yet, last updated 12 years ago. Tested only up to WordPress 3.7.41.
- 10.
PLX Lead Reporting200+ active installs. No reviews yet, last updated 3 years ago.
All 26 plugins tagged “tag manager”

GTM4WP
#83by Thomas Geiger3 days ago
Advanced tag management for WordPress with Google Tag Manager
- Installs
- 700K+
- Rating
- 4.5(155)
- Downloads
- 9.1K/day

Infinity23 (Formerly Tag Manager)
Down in the last 7 days:5#1,155by YYDevelopment1 month ago
All in one WordPress plugin - accessibility, tag manager, notes, floating contact buttons, back to top, cookie bar and more.
- Installs
- 20K+
- Rating
- 4.7(54)
- Downloads
- 134/day

Metronet Tag Manager
Up in the last 7 days:1#1,246by Leon Hitchens6 months ago
Integrate Google Tag Manager into your website.
- Installs
- 20K+
- Rating
- 4.8(8)
- Downloads
- 73/day
Google Tag Manager
#1,670by George Stephanis5 months ago
The Google Tag Manager plugin adds a field to the existing General Settings page for the ID and outputs the javascript to make it work.
- Installs
- 10K+
- Rating
- 4.2(10)
- Downloads
- 82/day

Stape Conversion Tracking
Down in the last 7 days:4#1,736by Stape11 days ago
Google Tag Manager Server Side Integration Made Easy
- Installs
- 10K+
- Rating
- 5.0(4)
- Downloads
- 397/day

Amplitude
Down in the last 7 days:63#7,938by amplitudegrowth10 months ago
Grow your website with confidence using our award winning digital analytics platform now available on WordPress
- Installs
- 700+
- Rating
- 5.0(1)
- Downloads
- 11/day

Tealium
Down in the last 7 days:7#8,280by Tealium1 year ago
Adds the Tealium tag and creates a data layer/data object for your WordPress site.
- Installs
- 600+
- Rating
- 5.0(2)
- Downloads
- 11/day
Easy Google Tag Manager
Up in the last 7 days:10#11,879by Luiz Jr7 years ago
O plugin Easy Google Tag Manager adiciona um campo à página Configurações gerais existentes para o ID e exibe o javascript no rodapé frontal.
- Installs
- 200+
- Rating
- 5.0(2)
- Downloads
- 0/day
WP Analytics Tag Manager
Up in the last 7 days:15#12,119by niiyz12 years ago
WP Analytics Tag Manager is a plug-in that you can easily manage tags embedded Google Analytics, such as Yahoo! analysis.
- Installs
- 200+
- Rating
- –
- Downloads
- 4/day

PLX Lead Reporting
Down in the last 7 days:28#12,187by Webmaster3 years ago
Speeds up Google Tag Manager integration and provides dataLayer functions for Contact Form 7 integration.
- Installs
- 200+
- Rating
- –
- Downloads
- 0/day
Tracking for Divi
Up in the last 7 days:89#13,694by Kuba Serafinowski8 months ago
Track successful Divi contact form submissions with dataLayer events, Google Analytics, and Google Ads conversions.
- Installs
- 100+
- Rating
- –
- Downloads
- 11/day
DeMomentSomTres WP Admin GTM
Down in the last 7 days:78#16,750by Marc Queralt i Bassa11 years ago
DeMomentSomTres Google Tag Manager for WP-Admin allows to extend DuracellTomi's Google Tag Manager into WP administration.
- Installs
- 100+
- Rating
- –
- Downloads
- 0/day

Adobe DTM for WordPress
Down in the last 7 days:75#21,453by adamlytics10 years ago
The Adobe DTM for WordPress plugin is the first WordPress plugin dedicated to setting up and configuring Adobe DTM on WordPress.
- Installs
- 40+
- Rating
- 5.0(3)
- Downloads
- 2/day

EchBay Tag Manager
Down in the last 7 days:270#21,671by Dao Quoc Dai11 months ago
Control tags manager same same google tag manager. Easily setup Facebook pixel or Google Conversion tracking and add another Javascript code, CSS and …
- Installs
- 40+
- Rating
- –
- Downloads
- 0/day

Tracking Code for Google Tag Manager
Down in the last 7 days:83#25,677by Clayton Collie2 years ago
Simple, lightweight solution for inserting your Google Tag Manager Universal tracking code.
- Installs
- 20+
- Rating
- 5.0(1)
- Downloads
- 0/day

Tag Scout
Down in the last 7 days:13#26,555by zemraplugins5 months ago
Find out where your tracking code is installed. Tag Scout scans your front-end HTML and shows where tracking scripts live in your WordPress install.
- Installs
- 20+
- Rating
- –
- Downloads
- 2/day
Manager for Cloudflare Zaraz
#32,033by Atakan Oz1 year ago
Easily manage Cloudflare Zaraz integration with your WordPress site.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

Cookie Dash
Up in the last 7 days:9,227#38,705by Hunter Nelson2 years ago
A plugin for quickly deploying Google Tag Manager on WordPress, with a cookie consent popup that disables the container if consent is declined.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

LighTag
Down in the last 7 days:4,759#44,716by omriregev3 years ago
The ultimate lightweight Google Tag Manager plugin for WordPress!
- Installs
- 10+
- Rating
- –
- Downloads
- 11/day

Adbot Tracking Platform
#55,258by keegankelly1 month ago
Connect Google Tag Manager, GA4, Ads, and Search Console in one click, then audit your tracking setup from one WordPress screen.
- Installs
- <10
- Rating
- –
- Downloads
- 3/day
SWD Tap to Call Tracker
Down in the last 7 days:97#60,299by Shaun Wilson20 days ago
Tracks phone, email and SMS link taps through your existing GA4 or Tag Manager setup. No contact details sent by default.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
AdvisorPPC
Up in the last 7 days:1,438#61,785by advisorppcai24 days ago
Ad tracking for WordPress: Google Ads, GA4, Tag Manager, Meta, TikTok and Microsoft tags, Consent Mode, click IDs. Free, no account.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day

Simple Tag Manager
Up in the last 7 days:6,538#62,108by IGNITE®8 years ago
Easily deploy your Google Tag Manager, Facebook Tracking Pixel, Hotjar or Hubspot tracking codes.
- Installs
- <10
- Rating
- 1.0(1)
- Downloads
- 0/day

Conversion Pixel and Tracking Tag Manager
Down in the last 7 days:2,899#65,395by TAGLAB1 year ago
Simplify management of marketing tags, tracking pixels, and data layer events without coding.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

WP Tag Manager Event
#66,269by doit7 years ago
An easy way to create and manage your Google Analytics events
- Installs
- <10
- Rating
- –
- Downloads
- 1/day
Così Tags
Down in the last 7 days:17,780#67,927by johnpenn6 days ago
Insert Google Tag Manager into your WordPress site, with optional deferred loading to protect your Page Speed scores.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day