WordPress plugin comparison
MonsterInsights vs Universal Analytics
At a glance
- MonsterInsights has more active installs: 2M+, against 50+ for Universal Analytics.
- On a typical day, MonsterInsights is downloaded about 15,486 times, Universal Analytics about 3.
- MonsterInsights is rated higher: 4.5 out of 5 from 3,159 reviews, against 3.0 from 2 reviews.
- MonsterInsights was updated more recently: Sep 16, 2026, against Feb 8, 2016 for Universal Analytics.
- MonsterInsights is tested with a newer WordPress: 7.1.4, against 4.4.34 for Universal Analytics.
- MonsterInsights has been around longer: since 2007, against 2014 for Universal Analytics.
Line by line
MonsterInsights leads on 7 of 7 comparable lines.
| Metric |  MonsterInsights |  Universal Analytics |
|---|---|---|
| Popular rank | #24 | #20,175 |
| Active installs | 2M+ | 50+ |
| Downloads, last 30 days | 493.2K | 72 |
| Rating | 4.5(3.2K) | 3.0(2) |
| Support threads resolved | 50% | – |
| Tested up to | 7.1.4 | 4.4.34 |
| Search multiplier | ×2.48 | ×0.00 |
| Last release | 1 month ago | 10 years ago |
| Requires PHP | 7.2 | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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