WordPress plugin comparison
Google Tag Manager vs Universal Analytics
Google Tag Manager
by George Stephanis
10K+ installs4.2
Universal Analytics
by Cullen Whitmore
50+ installs3.0
At a glance
- Google Tag Manager has more active installs: 10K+, against 50+ for Universal Analytics.
- On a typical day, Google Tag Manager is downloaded about 82 times, Universal Analytics about 3.
- Google Tag Manager is rated higher: 4.2 out of 5 from 10 reviews, against 3.0 from 2 reviews.
- Google Tag Manager was updated more recently: Jun 9, 2026, against Feb 8, 2016 for Universal Analytics.
- Google Tag Manager is tested with a newer WordPress: 7.0.8, against 4.4.34 for Universal Analytics.
- Google Tag Manager has been around longer: since 2012, against 2014 for Universal Analytics.
Line by line
Google Tag Manager leads on 7 of 7 comparable lines.
| Metric | Google Tag Manager | Universal Analytics |
|---|---|---|
| Popular rank | #1,670 | #20,175 |
| Active installs | 10K+ | 50+ |
| Downloads, last 30 days | 2.7K | 70 |
| Rating | 4.2(10) | 3.0(2) |
| Support threads resolved | – | – |
| Tested up to | 7.0.8 | 4.4.34 |
| Search multiplier | ×0.80 | ×0.00 |
| Last release | 5 months ago | 10 years ago |
| Requires PHP | – | – |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
Tags they share
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