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GTM Kit – Google Tag Manager & GA4 integration

v2.23.1

by TLA Media · updated 6 days ago

Google Tag Manager and GA4 integration. Including WooCommerce data for Google Analytics 4 and support for server side GTM.

analyticsga4google tag managergtmwoocommerce
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#924
No change0 vs yesterday
Active installs (est.)
≈ 37,000
30K+ reported · Medium
Total downloads
845K
845,017 all-time
Rating
4.8/5
20 reviews
Support resolved
100%
1 of 1 threads, last 2 months
Declining·Downloads -19.8% (30d)·Toward 20K+ · ETA ~2mo

GTM Kit at a glance

GTM Kit is a WordPress plugin by TLA Media with 30K+ active installs, the #924 most popular plugin on WordPress.org. On a typical day it’s downloaded about 726 times, 20% fewer than the month before. It’s rated 4.8 out of 5 from 20 reviews. Version 2.23.1 came out on Nov 2, 2026 and is tested up to WordPress 7.1.4. It leads the 73 plugins tagged “ga4”. It was first released in 2022.

Chart time range

Applies to every chart below. History from Oct 9, 2026, 31 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

44.2K downloads · the last 30 days

Downloads over time
GTM Kit Compare series
Downloads over time: 30 days across 1 series.05KOct 9Oct 14Oct 19Oct 24Oct 28Nov 2Nov 7Oct 29, 2026: Tested up to 7.1.4
View as table
DateGTM Kit
Nov 7, 2026316
Nov 6, 2026583
Nov 5, 2026778
Nov 4, 20261,000
Nov 3, 20265,453
Nov 2, 20264,336
Nov 1, 2026358
Oct 31, 2026337
Oct 30, 2026673
Oct 29, 20261,456
Oct 28, 20262,799
Oct 27, 20268,018
Oct 26, 2026574
Oct 25, 2026237
Oct 24, 2026244
Oct 23, 2026542
Oct 22, 2026751
Oct 21, 2026728
Oct 20, 2026564
Oct 19, 2026873
Oct 18, 2026335
Oct 17, 2026362
Oct 16, 2026609
Oct 15, 2026856
Oct 14, 20262,957
Oct 13, 20266,490
Oct 12, 2026766
Oct 11, 2026309
Oct 10, 2026316
Oct 9, 2026612

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 36,606 · -0.3% in the last 30 days

Estimated installs
Estimated installs: 12 days across 1 series.36.6K36.8K37KOct 27Oct 29Oct 31Nov 2Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateEstimated installs
Nov 8, 202636,606
Nov 7, 202636,616
Nov 5, 202636,738
Nov 4, 202636,705
Nov 3, 202636,685
Nov 2, 202636,736
Nov 1, 202636,737
Oct 31, 202636,732
Oct 30, 202637,040
Oct 29, 202636,704
Oct 28, 202636,724
Oct 27, 202636,704

Rank over time

#924

Popular rank
Popular rank: 14 days across 1 series.#922#923#924Oct 16Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 8, 2026#924
Nov 7, 2026#924
Nov 6, 2026#924
Nov 5, 2026#923
Nov 4, 2026#923
Nov 3, 2026#923
Nov 2, 2026#922
Nov 1, 2026#922
Oct 31, 2026#922
Oct 30, 2026#922
Oct 29, 2026#923
Oct 28, 2026#923
Oct 27, 2026#923
Oct 16, 2026#924

Growth %

Average -0.02% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 11 days across 1 series.-1%0%1%Oct 28Oct 30Nov 1Nov 4Nov 8
View as table
DateGrowth
Nov 8, 2026-0.03%
Nov 7, 2026-0.17%
Nov 5, 2026+0.09%
Nov 4, 2026+0.06%
Nov 3, 2026-0.14%
Nov 2, 2026-0.00%
Nov 1, 2026+0.01%
Oct 31, 2026-0.83%
Oct 30, 2026+0.92%
Oct 29, 2026-0.05%
Oct 28, 2026+0.05%

Active installs band

30K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 14 days across 1 series.29K30K31KOct 16Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 8, 202630K+
Nov 7, 202630K+
Nov 6, 202630K+
Nov 5, 202630K+
Nov 4, 202630K+
Nov 3, 202630K+
Nov 2, 202630K+
Nov 1, 202630K+
Oct 31, 202630K+
Oct 30, 202630K+
Oct 29, 202630K+
Oct 28, 202630K+
Oct 27, 202630K+
Oct 16, 202630K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where GTM Kit ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

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Change log

From our daily snapshot of WordPress.org
  1. So far:Rank #922 → #924
    • Released 2.23.1 (was 2.23.0)
  2. Rank #923 → #923Downloads +13.8%
    • Tested up to 7.1.3 → 7.1.4
  3. Rank #924 → #923Downloads +31.5%
    • Released 2.23.0 (was 2.22.0)

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v2.2331%
  • v2.47.6%
  • v2.87.3%
  • v2.67.0%
  • Other47%

Rating trend

4.8★★★★★20 reviews · steady in the last 30 days

Requirements & info

Version history
Version
2.23.1
Requires WordPress
6.9
Tested up to
7.1.4
Requires PHP
7.4
First released
Sep 6, 2022
Last updated
Nov 2, 2026
Releases, last 12 months
…

Questions about GTM Kit

How many websites use GTM Kit?

GTM Kit is active on 30K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #924 most popular plugin on WordPress.org.

How many times has GTM Kit been downloaded?

845,017 times in total since 2022. On a typical day it’s downloaded about 726 times. See download stats

When was GTM Kit last updated?

Version 2.23.1 came out on Nov 2, 2026 (6 days ago). See every release

Is GTM Kit compatible with the latest WordPress?

Yes. It’s tested up to WordPress 7.1.4, the current version.

Does GTM Kit have known security vulnerabilities?

None that affect the current version. WPVulnerability’s database lists 1 older issue, fixed in earlier versions, so keep GTM Kit up to date. See its security record

Is GTM Kit still maintained?

Yes. Its last release was 6 days ago. Its authors resolved 1 of the 1 support threads opened in the last two months.

What rating does GTM Kit have?

4.8 out of 5 from 20 reviews on WordPress.org. 95% of them give 5 stars.

What are the best alternatives to GTM Kit?

The plugins most like GTM Kit, by the tags they share, are GTM4WP (700K+), Site Kit by Google (5M+) and MonsterInsights (2M+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

4.8

★★★★★

20 reviews

  • 5 stars: 19 reviews, 95%
  • 4 stars: 0 reviews, 0%
  • 3 stars: 0 reviews, 0%
  • 2 stars: 0 reviews, 0%
  • 1 stars: 1 reviews, 5%
Positive
95%4–5★
Mixed
0%3★
Critical
5%1–2★
  • About 7 more 5★ reviews would lift it to 4.9.
  • Each new 1★ review takes 19 five-star reviews to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
GTM Kit
Suggested:
Metric
GTM Kit
Estimated installs≈ 37,000
Reported installs30K+
Rating4.8
Reviews20
Total downloads845K
AuthorTLA Media
First releasedSep 6, 2022
Version2.23.1
Requires WP6.9
Requires PHP7.4
Last updatedNov 2, 2026

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