WordPress plugin comparison
MonsterInsights vs GTM Kit
At a glance
- MonsterInsights has more active installs: 2M+, against 30K+ for GTM Kit.
- On a typical day, MonsterInsights is downloaded about 15,486 times, GTM Kit about 792.
- GTM Kit is rated higher: 4.8 out of 5 from 20 reviews, against 4.5 from 3,160 reviews.
- GTM Kit was updated more recently: Nov 9, 2026, against Sep 16, 2026 for MonsterInsights.
- GTM Kit resolves more of its support threads: 100% in the last two months, against 50% for MonsterInsights.
- Both are tested up to WordPress 7.1.4.
- MonsterInsights has been around longer: since 2007, against 2022 for GTM Kit.
Line by line
MonsterInsights leads on 4 of 7 comparable lines.
| Metric |  MonsterInsights |  GTM Kit |
|---|---|---|
| Popular rank | #24 | #925 |
| Active installs | 2M+ | 30K+ |
| Downloads, last 30 days | 495K | 44.1K |
| Rating | 4.5(3.2K) | 4.8(20) |
| Support threads resolved | 50% | 100% |
| Tested up to | 7.1.4 | 7.1.4 |
| Search multiplier | ×2.48 | ×1.15 |
| Last release | 1 month ago | today |
| Requires PHP | 7.2 | 7.4 |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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