WordPress plugin comparison
Site Kit by Google vs GTM Kit
At a glance
- Site Kit by Google has more active installs: 5M+, against 30K+ for GTM Kit.
- On a typical day, Site Kit by Google is downloaded about 64,452 times, GTM Kit about 792.
- GTM Kit is rated higher: 4.8 out of 5 from 20 reviews, against 4.2 from 1,014 reviews.
- GTM Kit was updated more recently: Nov 9, 2026, against Nov 2, 2026 for Site Kit by Google.
- GTM Kit resolves more of its support threads: 100% in the last two months, against 74% for Site Kit by Google.
- Both are tested up to WordPress 7.1.4.
- Site Kit by Google has been around longer: since 2019, against 2022 for GTM Kit.
Line by line
Site Kit by Google leads on 4 of 7 comparable lines.
| Metric |  Site Kit by Google |  GTM Kit |
|---|---|---|
| Popular rank | #7 | #925 |
| Active installs | 5M+ | 30K+ |
| Downloads, last 30 days | 5.8M | 44.1K |
| Rating | 4.2(1K) | 4.8(20) |
| Support threads resolved | 74% | 100% |
| Tested up to | 7.1.4 | 7.1.4 |
| Search multiplier | ×8.22 | ×1.15 |
| Last release | 8 days ago | today |
| Requires PHP | 7.4 | 7.4 |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
Tags they share
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