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Best ga4 plugins for WordPress

The most popular ga4 plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. GTM Kit leads with 30K+ active installs, ahead of Analytify (20K+) and GAinWP Google Analytics Integration for WP (7K+). All 73 plugins tagged “ga4” are below, with figures from WordPress.org that update every day.

Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.

Research this niche or see all plugins.

Top 10 ga4 plugins

  1. 1.
    GTM Kit

    The most installed ga4 plugin, with 30K+ active installs. Rated 4.8 from 20 reviews, updated 6 days ago.

  2. 2.
    Analytify

    20K+ active installs. Rated 4.7 from 488 reviews, updated 1 month ago.

  3. 3.
    GAinWP Google Analytics Integration for WP

    7K+ active installs. Rated 4.8 from 126 reviews, updated 1 week ago.

  4. 4.
    WP Global Site Tag

    7K+ active installs. Only 2 reviews so far, updated 2 months ago.

  5. 5.
    HT Easy GA4

    6K+ active installs. Rated 4.5 from 8 reviews, updated 1 month ago.

  6. 6.
    Opt-Out for Google Analytics (DSGVO / GDPR)

    3K+ active installs. Rated 4.3 from 6 reviews, updated 1 week ago.

  7. 7.
    Goal Tracker

    2K+ active installs. Rated 5.0 from 7 reviews, last updated 1 year ago. Tested only up to WordPress 6.6.11.

  8. 8.
    TrueAna

    1K+ active installs. Rated 5.0 from 30 reviews, updated 3 weeks ago.

  9. 9.
    Tag Pilot FREE

    1K+ active installs. Rated 5.0 from 8 reviews, updated 3 months ago.

  10. 10.
    Simple Google Analytics Tag Manager

    1K+ active installs. No reviews yet, updated 4 months ago.

All 73 plugins tagged “ga4”