Best server side tracking plugins for WordPress
The most popular server side tracking plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Pixelavo leads with 2K+ active installs, ahead of My Agile Pixel® (300+) and UniPixel (200+). All 30 plugins tagged “Server Side Tracking” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 server side tracking plugins
- 1.
PixelavoThe most installed server side tracking plugin, with 2K+ active installs. Only 2 reviews so far, updated 1 month ago.
- 2.
My Agile Pixel®300+ active installs. Only 1 review so far, updated 9 hours ago.
- 3.
UniPixel200+ active installs. Only 4 reviews so far, updated 2 weeks ago.
- 4.
Beetle Tracking200+ active installs. Rated 5.0 from 6 reviews, updated 8 months ago. Tested only up to WordPress 6.9.11.
- 5.
TrackSure70+ active installs. Only 3 reviews so far, updated 4 days ago.
- 6.
CapiFlow30+ active installs. Only 3 reviews so far, updated 1 week ago.
- 7.
ServerTrack20+ active installs. No reviews yet, updated 6 months ago. Tested only up to WordPress 6.9.11.
- 8.
ClickTrail10+ active installs. Only 1 review so far, updated 6 hours ago.
- 9.
Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads10+ active installs. Only 3 reviews so far, updated 2 months ago.
- 10.
TrackSharp10+ active installs. Only 2 reviews so far, updated 1 month ago.
All 30 plugins tagged “Server Side Tracking”

Pixelavo
Down in the last 7 days:15#4,333by HasThemes1 month ago
Add pixel tracking to your WordPress site with Conversions API, server-side tracking, AI ad copy generation, and AI marketing consultant.
- Installs
- 2K+
- Rating
- 3.0(2)
- Downloads
- 60/day

My Agile Pixel®
Up in the last 7 days:102#10,541by Formula Agiletoday
Recover the conversions the browser blocks: server-side tracking for GA4, Meta and TikTok, self-hosted on your WordPress, only after consent.
- Installs
- 300+
- Rating
- 5.0(1)
- Downloads
- 11/day

UniPixel
Up in the last 7 days:90#11,375by Buildio18 days ago
Send conversion events from your WordPress server to Meta, Pinterest, TikTok, Google and Microsoft. No cloud, no GTM. WooCommerce and custom events.
- Installs
- 200+
- Rating
- 4.8(4)
- Downloads
- 23/day

Beetle Tracking
#12,308by Rocket Beetle8 months ago
Track Key Events and Parameters on WordPress Effortlessly with Cloudflare Zaraz's Real Edge Server-Side Tracking Technology.
- Installs
- 200+
- Rating
- 5.0(6)
- Downloads
- 11/day

TrackSure
Up in the last 7 days:59#18,443by TrackSure4 days ago
Server-side tracking for WooCommerce and FluentCart: Meta Pixel + Conversions API and GA4, deduplicated, with first-party analytics.
- Installs
- 70+
- Rating
- 5.0(3)
- Downloads
- 11/day

CapiFlow
Up in the last 7 days:3,205#24,221by capiflow9 days ago
Meta Pixel & Server-Side Conversions API (CAPI) tracking for WooCommerce without GTM or Stape. 100% deduplication, Safari ITP bypass & high EMQ score.
- Installs
- 30+
- Rating
- 5.0(3)
- Downloads
- 11/day

ServerTrack
Down in the last 7 days:183#26,422by ServerTrack.io6 months ago
Plug & Play Server-Side Tracking for WooCommerce. Auto-generates DataLayer events & connects Facebook CAPI instantly. No GTM required.
- Installs
- 20+
- Rating
- –
- Downloads
- 0/day

ClickTrail
#30,838by Hugo Carvalhotoday
Keeps the campaign a visitor arrived with on the form, booking, or WooCommerce order they complete later. Consent-aware.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 11/day

Server Side Tracking via GTM for Google Analytics 4, Meta Conversions API & Google Ads
Up in the last 7 days:211#33,982by Conversios2 months ago
Fix missing WooCommerce conversions using server-side GTM tracking. Improve GA4, Google Ads & Meta Conversions API accuracy.
- Installs
- 10+
- Rating
- 5.0(3)
- Downloads
- 0/day

TrackSharp
#46,837by TrackSharp1 month ago
Secure server-side GA4 tracking for WooCommerce + a built-in Audit Dashboard to detect Google Ads & Meta attribution risks.
- Installs
- 10+
- Rating
- 5.0(2)
- Downloads
- 0/day
PixelFlow
#47,579by pixelflow5 days ago
Facebook Pixel & TikTok Pixel with server-side Conversions API (CAPI) for WooCommerce & WordPress. Auto-tracks sales & forms. No code, no GTM.
- Installs
- 10+
- Rating
- 5.0(2)
- Downloads
- 11/day

DataUnlocker
Up in the last 7 days:14,718#50,181by DataUnlocker1 year ago
DataUnlocker enables 🎯 100% accurate data collection for all your favorite analytics and tracking tools, protecting your data from any blockers.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

TrueMetriks Analytics
#59,530by TrueMetriks16 days ago
Complete analytics for WordPress and WooCommerce: customer journeys, funnel reports, true ROAS, plus server-side tracking for Facebook, Google & GA4.
- Installs
- <10
- Rating
- –
- Downloads
- 5/day

inPIPE by Seresa
Up in the last 7 days:1,017#63,252by Seresa2 days ago
Agentic-ready UTM tracking via REST API. Mask, store, and decode UTM parameters for Google Analytics, Facebook Ads, and more.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day
Trackdolphin
Up in the last 7 days:600#63,382by trackdolphinhq26 days ago
Server-side tracking for WooCommerce: sends shop events and paid orders to your Trackdolphin project, first-party and consent-aware.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

AxiTrace for WooCommerce
Down in the last 7 days:16,205#65,427by axitrace1 month ago
Server-side conversion tracking for WooCommerce - Facebook CAPI, TikTok Events API, Google Ads, and GA4 from one plugin.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Google Ads Conversion Tracking for WordPress Forms
#66,253by tagflux22 days ago
Server-side Google Ads conversion tracking for WordPress forms and WooCommerce. Track leads and purchases — with their order value.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day
Converly
#66,358by Converly4 months ago
Send server-side conversions to Google Ads, Meta Ads, LinkedIn Ads, GA4, and more whenever a form is submitted on your site.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

BIG-FLYTX by MAS
Down in the last 7 days:3,923#67,487by makeanythingsimple1 month ago
WooCommerce conversion tracking with GA4, Meta Pixel, dataLayer and optional server-side event delivery for WordPress.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Scalooper Traffic Insights
Down in the last 7 days:11,440#68,200by MBmedien Group GmbH2 years ago
Discover up to 90% more of your hidden traffic with triple tracking: cookie-based, cookie-less and server-side. Up and running in 5 minutes.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Tagioo Server-Side Tracking for WooCommerce
Down in the last 7 days:18,671#68,254by sifatul9211 days ago
Send WooCommerce purchases to GA4, Meta and TikTok from your own server with server-side GTM, plus a complete GA4 ecommerce dataLayer.
- Installs
- <10
- Rating
- –
- Downloads
- 11/day

CodifyCore sGTM for FluentCart
Down in the last 7 days:5,851#69,206by codifycore2 months ago
Server-side tracking for FluentCart using sGTM, with Pro direct GA4 and Meta API delivery.
- Installs
- <10
- Rating
- 5.0(2)
- Downloads
- 0/day

PantoSource for WooCommerce
Down in the last 7 days:1,702#71,113by PantoSource5 days ago
Signal-enriched server-side tracking for WooCommerce. Fix tracking for 8 ad platforms and ask AI how to cut and scale your campaigns and business.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Datablow Event Tracker for Meta Conversions API
#71,362by datablow5 months ago
First-party Meta Conversions API and browser tracking plugin for WordPress. Bypasses ad-blockers and extends cookie lifetimes.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

ROASaurus
#71,395by ROASaurus3 days ago
Server-side tracking for Meta, TikTok, Pinterest and Snapchat, plus net profit per channel for WooCommerce.
- Installs
- <10
- Rating
- –
- Downloads
- 55/day

S2S Conversions
#71,411by Thijs Joosten Digital Acquisition2 months ago
Server-side GA4 tracking via the Measurement Protocol. Adblocker-proof, GDPR-ready, and free forever.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Oriva for WooCommerce
Down in the last 7 days:1,676#71,481by orivaforge25 days ago
Send your WooCommerce sales to Meta, TikTok, Google Ads and ChatGPT Ads from the order itself, with a delivery journal.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

CodifyCore Server-Side Tracking for WooCommerce
#71,963by codifycore1 month ago
Server-side tracking for WooCommerce using sGTM and GA4 Measurement Protocol.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Track Combo
#73,831by trackcombo2 months ago
Send WooCommerce events (view, add-to-cart, purchase) to Meta CAPI, Google Ads, and TikTok through Track Combo — no extra pixels needed.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Stobio
#74,383by Stobio2 months ago
Server-side tracking for WooCommerce — stop losing ad conversions. Stobio receives your store's events and forwards them reliably to GA4 & Meta.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day