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WordPress plugin comparison

DataLayer for GTM and Matomo vs GTM Kit

At a glance

  • GTM Kit has more active installs: 30K+, against 80+ for DataLayer for GTM and Matomo.
  • On a typical day, GTM Kit is downloaded about 792 times, DataLayer for GTM and Matomo about 7.
  • DataLayer for GTM and Matomo has no reviews yet.
  • GTM Kit was updated more recently: Nov 9, 2026, against Oct 6, 2026 for DataLayer for GTM and Matomo.
  • Both are tested up to WordPress 7.1.4.
  • GTM Kit has been around longer: since 2022, against 2024 for DataLayer for GTM and Matomo.

Line by line

GTM Kit leads on 5 of 5 comparable lines.

MetricDataLayer for GTM and MatomoGTM Kit
Popular rank#17,640#925
Active installs80+30K+
Downloads, last 30 days16144.1K
RatingNo ratings4.8(20)
Support threads resolved–100%
Tested up to7.1.47.1.4
Search multiplier×0.26×1.15
Last release1 month agotoday
Requires PHP7.27.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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