WordPress plugin comparison

DataLayer for GTM and Matomo vs Really Simple Google Tag Manager (GTM)

DataLayer for GTM and Matomo

by Openmost

80+ installs

Really Simple Google Tag Manager (GTM)

by HT Plugins

4K+ installs

At a glance

Really Simple Google Tag Manager (GTM) has more active installs: 4K+, against 80+ for DataLayer for GTM and Matomo.
On a typical day, Really Simple Google Tag Manager (GTM) is downloaded about 29 times, DataLayer for GTM and Matomo about 7.
DataLayer for GTM and Matomo was updated more recently: Oct 6, 2026, against Aug 27, 2026 for Really Simple Google Tag Manager (GTM).
Both are tested up to WordPress 7.1.4.
Really Simple Google Tag Manager (GTM) has been around longer: since 2020, against 2024 for DataLayer for GTM and Matomo.

Really Simple Google Tag Manager (GTM) leads on 4 of 5 comparable lines.

Metric	DataLayer for GTM and Matomo	Really Simple Google Tag Manager (GTM)
Popular rank	#17,640	#3,439
Active installs	80+	4K+
Downloads, last 30 days	161	832
Rating	No ratings	No ratings
Support threads resolved	–	0%
Tested up to	7.1.4	7.1.4
Search multiplier	×0.26	×0.55
Last release	1 month ago	2 months ago
Requires PHP	7.2	–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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