Best split testing plugins for WordPress
The most popular split testing plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. EasyTest leads with 10K+ active installs, ahead of Unbounce Landing Pages (10K+) and Sigmize (6K+). All 31 plugins tagged “split testing” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 split testing plugins
- 1.
EasyTestThe most installed split testing plugin, with 10K+ active installs. Only 1 review so far, updated 1 month ago.
- 2.
Unbounce Landing Pages10K+ active installs. Rated 3.2 from 11 reviews, updated 1 month ago.
- 3.
Sigmize6K+ active installs. Only 3 reviews so far, updated 2 months ago.
- 4.
Wingify4K+ active installs. Rated 3.0 from 6 reviews, updated 2 weeks ago.
- 5.
Nelio A/B Testing4K+ active installs. Rated 4.8 from 99 reviews, updated 1 week ago.
- 6.
Split Test For Elementor3K+ active installs. Rated 4.4 from 24 reviews, updated 2 months ago.
- 7.
Personizely300+ active installs. Rated 4.8 from 25 reviews, updated 2 weeks ago. Tested only up to WordPress 6.9.11.
- 8.
iConvert Optimizer200+ active installs. No reviews yet, updated 1 month ago.
- 9.
Shortcode Generator100+ active installs. Only 2 reviews so far, last updated 16 years ago. Tested only up to WordPress 2.8.6.
- 10.
Convert Experiences80+ active installs. No reviews yet, last updated 1 year ago. Tested only up to WordPress 6.8.12.
All 31 plugins tagged “split testing”
EasyTest
Down in the last 7 days:3#1,509by WP Grids1 month ago
A/B test your pages, headlines and buttons. Runs on your own site: no account, no visitor limit, and your data never leaves.
- Installs
- 10K+
- Rating
- 5.0(1)
- Downloads
- 38/day
Unbounce Landing Pages
Up in the last 7 days:1#1,988by Unbounce1 month ago
Unbounce is the most powerful standalone landing page builder available.
- Installs
- 10K+
- Rating
- 3.2(11)
- Downloads
- 98/day
Sigmize
Up in the last 7 days:78#2,872by Brainstorm Force2 months ago
Powerful A/B testing for WordPress with heatmaps, session replays, and e-commerce tracking for WooCommerce, SureCart, and EDD.
- Installs
- 6K+
- Rating
- 3.7(3)
- Downloads
- 211/day
Wingify
Down in the last 7 days:2#3,289by Wingify17 days ago
Wingify (formerly VWO & AB Tasty) is the all-in-one platform for visitor research, optimization, and experimentation.
- Installs
- 4K+
- Rating
- 3.0(6)
- Downloads
- 331/day
Nelio A/B Testing
Down in the last 7 days:12#3,310by Nelio Software13 days ago
Run A/B tests and heatmaps in WordPress. Optimize pages and WooCommerce products, track conversions, and start free with 500 tested views/month.
- Installs
- 4K+
- Rating
- 4.8(99)
- Downloads
- 297/day
Split Test For Elementor
Down in the last 7 days:23#3,947by rocketelements3 months ago
Adds split testing functionality to elementor
- Installs
- 3K+
- Rating
- 4.4(24)
- Downloads
- 38/day
Personizely
Down in the last 7 days:92#10,733by Sergiu Cazac20 days ago
Personizely is a Conversion Optimization Toolkit that helps you boost engagement and sales through A/B testing, website personalization, and popups.
- Installs
- 300+
- Rating
- 4.8(25)
- Downloads
- 13/day
iConvert Optimizer
Down in the last 7 days:182#12,515by iConvert1 month ago
Run A/B split tests on WordPress pages and WooCommerce block templates. Track conversions, revenue, and clicks — and let the data decide your winner.
- Installs
- 200+
- Rating
- –
- Downloads
- 7/day
Shortcode Generator
Down in the last 7 days:22#16,122by kylegetson17 years ago
Generate as many shortcodes. Keep pages synchronized for split testing, or reuse a specific peice of code on multiple pages.
- Installs
- 100+
- Rating
- 3.0(2)
- Downloads
- 0/day
Convert Experiences
Down in the last 7 days:585#17,549by claudiur1 year ago
Convert Experiences provides advanced A/B and MVT Testing functionality for your website or blog.
- Installs
- 80+
- Rating
- –
- Downloads
- 13/day
Mida A/B Testing
#20,104by midatest1 month ago
A free plugin to add your mida tracking script to your WordPress site. The official mida Plugin for WordPress.
- Installs
- 50+
- Rating
- –
- Downloads
- 6/day
WP Content Experiments & Event Tracking
Down in the last 7 days:380#25,505by wpsolutions14 years ago
This plugin enables you to easily add Google Content Experiments control code and/or event tracking into your WordPress pages and posts.
- Installs
- 20+
- Rating
- 5.0(1)
- Downloads
- 0/day
PageTest.ai
Down in the last 7 days:335#29,067by pagetestai1 year ago
Run AI-powered A/B and multivariate tests on your WordPress site—no coding needed. Optimize conversions by finding your best content.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 6/day
abtestkit
#30,960by abtestkit1 month ago
Increase WooCommerce Revenue with A/B Testing. Track Real Sales, Not Just Clicks.
- Installs
- 10+
- Rating
- 3.7(3)
- Downloads
- 0/day
Landing Lion Landing Pages
Down in the last 7 days:326#34,554by craigrmccown8 years ago
Landing Lion is the easiest and fastest landing page builder to create landing pages for your brand.
- Installs
- 10+
- Rating
- –
- Downloads
- 1/day
ImproveAB
#38,030by ImproveKit18 days ago
Free AB testing and split testing for WordPress. Test headlines, buttons and pages on any builder, with no cookies and no traffic limits.
- Installs
- 10+
- Rating
- –
- Downloads
- 5/day
CausalFunnel A/B Testing
Up in the last 7 days:3,109#39,101by causalfunnel24 days ago
Create and measure A/B tests for pages, posts, buttons, headings, URLs, and WooCommerce products.
- Installs
- 10+
- Rating
- 5.0(2)
- Downloads
- 4/day
A/B See
#39,875by Scott Grant11 years ago
WordPress A/B testing in two shortcodes.
- Installs
- 10+
- Rating
- 5.0(2)
- Downloads
- 0/day
WP Test Monkey
Down in the last 7 days:1,432#46,579by Murray14 years ago
Set up multivariate tests on any post or page in just minutes to optimize your headlines, prices, calls to action and more.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Bluvia
Up in the last 7 days:6,809#50,229by Bluvia5 days ago
Run A/B tests on your WordPress site and track conversions, with all experiment data stored in your own WordPress database.
- Installs
- <10
- Rating
- –
- Downloads
- 15/day
Spliteezy
Down in the last 7 days:3,125#55,684by Linebloc3 months ago
Backend A/B testing for WordPress. Variant assignment happens server-side — no flicker, no JavaScript redirects, no duplicate URLs.
- Installs
- <10
- Rating
- –
- Downloads
- 2/day
Wayby
#57,478by wayby5 months ago
Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.
- Installs
- <10
- Rating
- –
- Downloads
- 6/day
VariantFlow
#63,524by Upluggit5 months ago
A lightweight, native Gutenberg block A/B tester with zero bloat. 100% compatible with page caching.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day
Variolab
#65,995by Guillaume Ferrari4 months ago
A/B test WordPress pages or AI-generated HTML landings. Internal tracking, 50/50 cookie split, GDPR-friendly, no third-party dependency.
- Installs
- <10
- Rating
- –
- Downloads
- 3/day
Catalyst Analytics
#67,650by Angelo Abi Hanna2 months ago
Catalyst Analytics is a block-based A/B testing plugin with built-in conversion analytics for WordPress.
- Installs
- <10
- Rating
- 5.0(2)
- Downloads
- 6/day
Figgle
#68,260by figgle3 days ago
Find out which headline, button or image brings you more enquiries. Figgle tests it for you and shows the better version more often.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Nofliq Server-Side A/B Testing
Down in the last 7 days:22,352#71,145by victoriavegab2 months ago
No-flicker server-side A/B testing. Decides experiment variants in PHP before rendering. Works on its own or with AB Tasty Flagship.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
CROLabs
Down in the last 7 days:3,155#73,572by CROLabs.com3 months ago
CROLabs is the AI-native conversion rate optimization platform for WordPress. Run A/B tests, personalize pages and grow revenue - no code required.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day