Best a/b testing plugins for WordPress
The most popular a/b testing plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. EasyTest leads with 10K+ active installs, ahead of Unbounce Landing Pages (10K+) and Sigmize (6K+). All 49 plugins tagged “a/b testing” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 a/b testing plugins
- 1.EasyTest
The most installed a/b testing plugin, with 10K+ active installs. Only 1 review so far, updated 1 month ago.
- 2.Unbounce Landing Pages
10K+ active installs. Rated 3.2 from 11 reviews, updated 1 month ago.
- 3.
Sigmize6K+ active installs. Only 3 reviews so far, updated 2 months ago.
- 4.Personizely
300+ active installs. Rated 4.8 from 25 reviews, updated 2 weeks ago. Tested only up to WordPress 6.9.11.
- 5.
Liana with GrowthStack100+ active installs. No reviews yet, updated 4 weeks ago.
- 6.
Mida A/B Testing50+ active installs. No reviews yet, updated 1 month ago.
- 7.
Audio Comparison Lite40+ active installs. Rated 5.0 from 7 reviews, last updated 1 year ago. Tested only up to WordPress 6.8.12.
- 8.
A/B Audio Sync30+ active installs. Only 3 reviews so far, last updated 9 years ago. Tested only up to WordPress 4.7.39.
- 9.WP Content Experiments & Event Tracking
20+ active installs. Only 1 review so far, last updated 14 years ago. Tested only up to WordPress 3.4.2.
- 10.
Freshmarketer20+ active installs. No reviews yet, last updated 9 years ago. Tested only up to WordPress 4.7.39.
All 49 plugins tagged “a/b testing”
EasyTest
Down in the last 7 days:3#1,509by WP Grids1 month ago
A/B test your pages, headlines and buttons. Runs on your own site: no account, no visitor limit, and your data never leaves.
- Installs
- 10K+
- Rating
- 5.0(1)
- Downloads
- 38/day
Unbounce Landing Pages
Up in the last 7 days:1#1,988by Unbounce1 month ago
Unbounce is the most powerful standalone landing page builder available.
- Installs
- 10K+
- Rating
- 3.2(11)
- Downloads
- 98/day

Sigmize
Up in the last 7 days:78#2,872by Brainstorm Force2 months ago
Powerful A/B testing for WordPress with heatmaps, session replays, and e-commerce tracking for WooCommerce, SureCart, and EDD.
- Installs
- 6K+
- Rating
- 3.7(3)
- Downloads
- 211/day
Personizely
Down in the last 7 days:92#10,733by Sergiu Cazac20 days ago
Personizely is a Conversion Optimization Toolkit that helps you boost engagement and sales through A/B testing, website personalization, and popups.
- Installs
- 300+
- Rating
- 4.8(25)
- Downloads
- 13/day

Liana with GrowthStack
Up in the last 7 days:651#13,626by Liana Technologies1 month ago
Add world class marketing automation features like personalization to your website.
- Installs
- 100+
- Rating
- –
- Downloads
- 52/day

Mida A/B Testing
#20,104by midatest1 month ago
A free plugin to add your mida tracking script to your WordPress site. The official mida Plugin for WordPress.
- Installs
- 50+
- Rating
- –
- Downloads
- 6/day

Audio Comparison Lite
Up in the last 7 days:27#21,978by kaedinger1 year ago
Time synchronized A/B comparison for audio files (mp3, wav...).
- Installs
- 40+
- Rating
- 5.0(7)
- Downloads
- 0/day

A/B Audio Sync
Down in the last 7 days:206#24,050by jcornutt9 years ago
WordPress plugin that provides A/B audio comparison and synchronization.
- Installs
- 30+
- Rating
- 5.0(3)
- Downloads
- 0/day
WP Content Experiments & Event Tracking
Down in the last 7 days:380#25,505by wpsolutions14 years ago
This plugin enables you to easily add Google Content Experiments control code and/or event tracking into your WordPress pages and posts.
- Installs
- 20+
- Rating
- 5.0(1)
- Downloads
- 0/day

Freshmarketer
Up in the last 7 days:124#26,119by freshmarketer9 years ago
This plugin connects with Freshmarketer, a simple and powerful tool to optimize your Wordpress site using A/B testing, heatmaps and other optimization …
- Installs
- 20+
- Rating
- –
- Downloads
- 0/day

PageTest.ai
Down in the last 7 days:335#29,067by pagetestai1 year ago
Run AI-powered A/B and multivariate tests on your WordPress site—no coding needed. Optimize conversions by finding your best content.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 6/day

abtestkit
#30,960by abtestkit1 month ago
Increase WooCommerce Revenue with A/B Testing. Track Real Sales, Not Just Clicks.
- Installs
- 10+
- Rating
- 3.7(3)
- Downloads
- 0/day
Light AB Test
Down in the last 7 days:281#31,749by djaney12 years ago
A simple AB Testing plugin.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Landing Lion Landing Pages
Down in the last 7 days:326#34,554by craigrmccown8 years ago
Landing Lion is the easiest and fastest landing page builder to create landing pages for your brand.
- Installs
- 10+
- Rating
- –
- Downloads
- 1/day

Conversion Optimization by 40Nuggets
Down in the last 7 days:314#34,741by 40Nuggets9 years ago
Convert anonymous visitors into subscribers and customers with 40Nuggets' intelligent screen overlays
- Installs
- 10+
- Rating
- 4.0(10)
- Downloads
- 0/day
Formidable A/B Tests
Up in the last 7 days:1,167#37,703by Michael Davis10 years ago
Easily A/B test your Formidable Pro created forms.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

Personyze
Up in the last 7 days:4,439#38,028by Personyze - PERSONALIZATION PLATFORM2 months ago
Personalize WordPress with AI: build campaigns from a prompt, recommend posts and products, add an AI chat agent, run A/B tests. WooCommerce ready.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 6/day

ImproveAB
#38,030by ImproveKit18 days ago
Free AB testing and split testing for WordPress. Test headlines, buttons and pages on any builder, with no cookies and no traffic limits.
- Installs
- 10+
- Rating
- –
- Downloads
- 5/day
A/B See
#39,875by Scott Grant11 years ago
WordPress A/B testing in two shortcodes.
- Installs
- 10+
- Rating
- 5.0(2)
- Downloads
- 0/day
Optimizely Snippet Embedder
Up in the last 7 days:1,944#43,599by michaelkjeldsen11 years ago
Easily add the Optimizely script on your website.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 0/day
Gravity Forms A/B Testing
Down in the last 7 days:1,565#45,393by Asitha11 years ago
A simple plugin that allows A/B Testing for Gravity Forms
- Installs
- 10+
- Rating
- 1.0(1)
- Downloads
- 0/day
AB testing with AB Tasty
Down in the last 7 days:9,010#45,823by remiaubert11 years ago
AB Tasty enables you to set up A/B tests and multivariate easily to optimize your conversion rate.
- Installs
- 10+
- Rating
- 3.0(1)
- Downloads
- 0/day

HeadlineEnvy
Down in the last 7 days:2,323#46,318by Zach Tirrell11 years ago
WordPress headline testing with Optimizely
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Headline Split Tester
Down in the last 7 days:1,036#46,359by bhalliburton15 years ago
Headline Split Tester allows you to have two competing headlines for blog posts. They are randomly shown until one headline wins.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

Bluvia
Up in the last 7 days:6,809#50,229by Bluvia5 days ago
Run A/B tests on your WordPress site and track conversions, with all experiment data stored in your own WordPress database.
- Installs
- <10
- Rating
- –
- Downloads
- 15/day

Dalton
Up in the last 7 days:16,470#53,064by daltonai1 year ago
Launch AI-powered website experiments 5x faster. Multi-armed bandit optimization delivers results in weeks, not months. No developers needed.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day

Wayby
#57,478by wayby5 months ago
Add Wayby personalization and A/B testing to your WordPress site with a simple one-step setup.
- Installs
- <10
- Rating
- –
- Downloads
- 6/day

ConversionWax
Up in the last 7 days:1,001#62,109by conversionwax7 months ago
Personalize and A/B test site banners with ConversionWax.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
HATATATE
Up in the last 7 days:8,789#62,518by borderhazejapan26 days ago
Show one CTA banner on every post: in the content, the sidebar, a modal or a fixed bar. Run an A/B test and read the report.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Puchi A/B Testing
Down in the last 7 days:2,905#62,686by bayuidham7 years ago
Puchi is simple content A/B testing plugin with powerful feature.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Skubl
#64,979by skubl2 days ago
Personalized content, A/B tests, heatmaps and product recommendations for WordPress and WooCommerce. Connect to Skubl in one click.
- Installs
- <10
- Rating
- –
- Downloads
- 52/day
Vounce AI
#65,276by Vounce AI3 months ago
Vounce AI is the most powerful standalone landing page builder available.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Variolab
#65,995by Guillaume Ferrari4 months ago
A/B test WordPress pages or AI-generated HTML landings. Internal tracking, 50/50 cookie split, GDPR-friendly, no third-party dependency.
- Installs
- <10
- Rating
- –
- Downloads
- 3/day

WPSwings AI Popup Generator
#68,765by WP Swings13 days ago
Multi-step conversational popups, a full gamification suite, and free built-in A/B testing — built with a drag-and-drop visual builder.
- Installs
- <10
- Rating
- –
- Downloads
- 6/day

Elegantdev Cart Recovery & Checkout Offers
Down in the last 7 days:1,565#68,895by Suman Kumar Das (ElegantDev)1 month ago
Double WooCommerce sales with privacy-first cookieless analytics, exit-intent offers, A/B testing splits, and cart recovery.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

WebPrime A/B Testing
Down in the last 7 days:9,404#69,989by Pavel Karpov2 months ago
Conduct A/B tests of any content via shortcodes with analytics of shows and clicks.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

prAIcing Agent
#71,715by praicing16 days ago
Goal-driven AI pricing agent. One-click connect, live 50/50 price tests within your guardrails, and a full audit trail.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Spss12 A/B Lite Testing
Down in the last 7 days:15,637#72,031by Serg P4 months ago
Lightweight A/B testing for WordPress: run content and headline experiments, assign visitors to variants, and collect events for analysis.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

HeatMapX
Down in the last 7 days:11,907#72,794by tcmcya4 months ago
Heatmaps, scroll maps, session analytics and A/B testing. Paste your site key — no theme editing required.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

CROLabs
Down in the last 7 days:3,155#73,572by CROLabs.com3 months ago
CROLabs is the AI-native conversion rate optimization platform for WordPress. Run A/B tests, personalize pages and grow revenue - no code required.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Beta Flags … now with A/B Testing!
#73,626by Charles Jaimet8 years ago
Thanks to: James Williams, whose plugin inspired this one (https://github.com/jamesrwilliams/feature-flags)
- Installs
- <10
- Rating
- –
- Downloads
- 0/day