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Best a/b testing plugins for WordPress

The most popular a/b testing plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. EasyTest leads with 10K+ active installs, ahead of Unbounce Landing Pages (10K+) and Sigmize (6K+). All 49 plugins tagged “a/b testing” are below, with figures from WordPress.org that update every day.

Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.

Research this niche or see all plugins.

Top 10 a/b testing plugins

  1. 1.
    EasyTest

    The most installed a/b testing plugin, with 10K+ active installs. Only 1 review so far, updated 1 month ago.

  2. 2.
    Unbounce Landing Pages

    10K+ active installs. Rated 3.2 from 11 reviews, updated 1 month ago.

  3. 3.
    Sigmize

    6K+ active installs. Only 3 reviews so far, updated 2 months ago.

  4. 4.
    Personizely

    300+ active installs. Rated 4.8 from 25 reviews, updated 2 weeks ago. Tested only up to WordPress 6.9.11.

  5. 5.
    Liana with GrowthStack

    100+ active installs. No reviews yet, updated 4 weeks ago.

  6. 6.
    Mida A/B Testing

    50+ active installs. No reviews yet, updated 1 month ago.

  7. 7.
    Audio Comparison Lite

    40+ active installs. Rated 5.0 from 7 reviews, last updated 1 year ago. Tested only up to WordPress 6.8.12.

  8. 8.
    A/B Audio Sync

    30+ active installs. Only 3 reviews so far, last updated 9 years ago. Tested only up to WordPress 4.7.39.

  9. 9.
    WP Content Experiments & Event Tracking

    20+ active installs. Only 1 review so far, last updated 14 years ago. Tested only up to WordPress 3.4.2.

  10. 10.
    Freshmarketer

    20+ active installs. No reviews yet, last updated 9 years ago. Tested only up to WordPress 4.7.39.

All 49 plugins tagged “a/b testing”