Best a b testing plugins for WordPress
The most popular a b testing plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Unbounce Landing Pages leads with 10K+ active installs, ahead of If-So Dynamic Content (7K+) and Wingify (4K+). All 29 plugins tagged “a b testing” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 a b testing plugins
- 1.
Unbounce Landing PagesThe most installed a b testing plugin, with 10K+ active installs. Rated 3.2 from 11 reviews, updated 1 month ago.
- 2.
If-So Dynamic Content7K+ active installs. Rated 4.7 from 92 reviews, updated 4 days ago.
- 3.
Wingify4K+ active installs. Rated 3.0 from 6 reviews, updated 2 weeks ago.
- 4.
Instapage Plugin4K+ active installs. Rated 4.8 from 218 reviews, updated 3 weeks ago. Tested only up to WordPress 6.9.11.
- 5.
Nelio A/B Testing4K+ active installs. Rated 4.8 from 99 reviews, updated 2 weeks ago.
- 6.
Popupsmart600+ active installs. Only 1 review so far, updated 11 months ago. Tested only up to WordPress 6.7.11.
- 7.
Personizely300+ active installs. Rated 4.8 from 25 reviews, updated 2 weeks ago. Tested only up to WordPress 6.9.11.
- 8.
iConvert Optimizer200+ active installs. No reviews yet, updated 1 month ago.
- 9.
UXsniff AI-powered Heatmaps and Session Recordings100+ active installs. Only 2 reviews so far, updated 7 months ago. Tested only up to WordPress 6.8.12.
- 10.
Convert Experiences80+ active installs. No reviews yet, last updated 1 year ago. Tested only up to WordPress 6.8.12.
All 29 plugins tagged “a b testing”
Unbounce Landing Pages
Down in the last 7 days:6#1,991by Unbounce1 month ago
Unbounce is the most powerful standalone landing page builder available.
- Installs
- 10K+
- Rating
- 3.2(11)
- Downloads
- 98/day
If-So Dynamic Content
Down in the last 7 days:12#2,573by If-So Dynamic Content4 days ago
Personalization, A/B testing, and geolocation — easy to use with Elementor, Gutenberg, and all page builders.
- Installs
- 7K+
- Rating
- 4.7(92)
- Downloads
- 192/day
Wingify
Down in the last 7 days:13#3,304by Wingify17 days ago
Wingify (formerly VWO & AB Tasty) is the all-in-one platform for visitor research, optimization, and experimentation.
- Installs
- 4K+
- Rating
- 3.0(6)
- Downloads
- 331/day
Instapage Plugin
Down in the last 7 days:2#3,305by instapagedev27 days ago
Instapage plugin - the best way for WordPress to seamlessly publish landing pages as a natural extension of your WordPress blog or website.
- Installs
- 4K+
- Rating
- 4.8(218)
- Downloads
- 82/day
Nelio A/B Testing
Down in the last 7 days:8#3,308by Nelio Software14 days ago
Run A/B tests and heatmaps in WordPress. Optimize pages and WooCommerce products, track conversions, and start free with 500 tested views/month.
- Installs
- 4K+
- Rating
- 4.8(99)
- Downloads
- 297/day
Popupsmart
Down in the last 7 days:19#8,386by popupsmart11 months ago
Boost conversions effortlessly with Popupsmart's feature-rich popup builder for your WordPress website, enhancing user experience.
- Installs
- 600+
- Rating
- 5.0(1)
- Downloads
- 15/day
Personizely
Down in the last 7 days:47#10,683by Sergiu Cazac20 days ago
Personizely is a Conversion Optimization Toolkit that helps you boost engagement and sales through A/B testing, website personalization, and popups.
- Installs
- 300+
- Rating
- 4.8(25)
- Downloads
- 13/day
iConvert Optimizer
Down in the last 7 days:150#12,527by iConvert1 month ago
Run A/B split tests on WordPress pages and WooCommerce block templates. Track conversions, revenue, and clicks — and let the data decide your winner.
- Installs
- 200+
- Rating
- –
- Downloads
- 7/day
UXsniff AI-powered Heatmaps and Session Recordings
Down in the last 7 days:103#14,981by Pei Yong Goh8 months ago
Short Description: AI-powered Heatmaps, Session Recordings & A/B Testing
- Installs
- 100+
- Rating
- 5.0(2)
- Downloads
- 0/day
Convert Experiences
Down in the last 7 days:491#17,578by claudiur1 year ago
Convert Experiences provides advanced A/B and MVT Testing functionality for your website or blog.
- Installs
- 80+
- Rating
- –
- Downloads
- 13/day
Zoho PageSense for WordPress
Up in the last 7 days:106#17,741by pagesense27 days ago
Zoho PageSense
- Installs
- 80+
- Rating
- 5.0(1)
- Downloads
- 11/day
Accelerate
Down in the last 7 days:364#24,939by Human Made1 month ago
Stop guessing. Start converting. The native A/B testing and personalization platform for the WordPress Block Editor.
- Installs
- 30+
- Rating
- 5.0(1)
- Downloads
- 104/day
PageTest.ai
Down in the last 7 days:420#29,322by pagetestai1 year ago
Run AI-powered A/B and multivariate tests on your WordPress site—no coding needed. Optimize conversions by finding your best content.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 6/day
ABtesting.ai
#29,667by rsteca5 years ago
Automate your landing page A/B testing by using AI.
- Installs
- 10+
- Rating
- 4.0(4)
- Downloads
- 2/day
ImproveAB
#34,143by ImproveKit19 days ago
Free AB testing and split testing for WordPress. Test headlines, buttons and pages on any builder, with no cookies and no traffic limits.
- Installs
- 10+
- Rating
- –
- Downloads
- 5/day
Landing Lion Landing Pages
#34,225by craigrmccown8 years ago
Landing Lion is the easiest and fastest landing page builder to create landing pages for your brand.
- Installs
- 10+
- Rating
- –
- Downloads
- 1/day
CausalFunnel A/B Testing
Down in the last 7 days:194#42,545by causalfunnel25 days ago
Create and measure A/B tests for pages, posts, buttons, headings, URLs, and WooCommerce products.
- Installs
- 10+
- Rating
- 5.0(2)
- Downloads
- 4/day
NoticePilot
Up in the last 7 days:1,282#52,058by Spider Themes3 months ago
Self-hosted remote campaign hub for plugin and theme authors. Push notices to unlimited sites via a PHP SDK — no SaaS needed.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Spliteezy
Up in the last 7 days:675#55,757by Linebloc3 months ago
Backend A/B testing for WordPress. Variant assignment happens server-side — no flicker, no JavaScript redirects, no duplicate URLs.
- Installs
- <10
- Rating
- –
- Downloads
- 2/day
Myrk Feature Flags
#55,885by Bjorn Holine20 days ago
WordPress feature flags and feature toggles with progressive rollout, per-environment control, user targeting, and circuit breaker protection.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Dialogue for WooCommerce
Up in the last 7 days:7,689#56,621by ordialogue24 days ago
AI shopping assistant, product recommendations, shoppable Reels and A/B tests for WooCommerce. Connect in one click.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
VaryCache
#56,719by gkap18610 months ago
Advanced caching with A/B testing, geo-targeting, and speed optimizations. Serve different cached versions of pages.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Catalyst Analytics
Down in the last 7 days:4,301#57,445by Angelo Abi Hanna2 months ago
Catalyst Analytics is a block-based A/B testing plugin with built-in conversion analytics for WordPress.
- Installs
- <10
- Rating
- 5.0(2)
- Downloads
- 6/day
VariantFlow
#63,524by Upluggit5 months ago
A lightweight, native Gutenberg block A/B tester with zero bloat. 100% compatible with page caching.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day
Nofliq Server-Side A/B Testing
Down in the last 7 days:3,618#65,797by victoriavegab2 months ago
No-flicker server-side A/B testing. Decides experiment variants in PHP before rendering. Works on its own or with AB Tasty Flagship.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
CroPilot.ai Tracking
#65,859by CroPilot8 months ago
Boost your website's conversions with AI-powered insights. Automatic WooCommerce revenue tracking included!
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
WBD Conditional Block For Gutenberg
#70,744by wpbranddigital18 days ago
Show or hide any Gutenberg block based on login status, user role, page type, WooCommerce and A/B testing.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Figgle
#72,391by figgle4 days ago
Find out which headline, button or image brings you more enquiries. Figgle tests it for you and shows the better version more often.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day