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PrettyLinks – Affiliate Link Management, URL Shortener, Link Cloaking, Tracking & Branded Short Links

v4.0.18

by Blair Williams · updated 18 days ago

🌠 Shorten, brand, and track any URL on your own domain. Keep your links — and your data — where they belong. 🔗

affiliate linkslink cloakinglink managementlink trackingurl shortener
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#228
Down1 vs yesterday
Active installs (est.)
≈ 250,000
200K+ reported · Low
Total downloads
10.5M
10,470,893 all-time
Rating
4.8/5
1,321 reviews
Support resolved
75%
6 of 8 threads, last 2 months
Growing·Downloads +165.8% (30d)·Toward 300K+ · ETA ~4d

PrettyLinks at a glance

PrettyLinks is a WordPress plugin by Blair Williams with 200K+ active installs, the #228 most popular plugin on WordPress.org. On a typical day it’s downloaded about 2,166 times, 166% more than the month before. It’s rated 4.8 out of 5 from 1,321 reviews. Version 4.0.18 came out on Oct 21, 2026 and is tested up to WordPress 7.1.4. It leads the 65 plugins tagged “affiliate links”. It was first released in 2009.

Chart time range

Applies to every chart below. History from Oct 9, 2026, 31 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

188.6K downloads · the last 30 days

Downloads over time
PrettyLinks Compare series
Downloads over time: 30 days across 1 series.020K40KOct 9Oct 14Oct 19Oct 24Oct 28Nov 2Nov 7Oct 29, 2026: Tested up to 7.1.4
View as table
DatePrettyLinks
Nov 7, 20261,209
Nov 6, 20261,629
Nov 5, 20261,911
Nov 4, 20261,967
Nov 3, 20262,100
Nov 2, 20262,231
Nov 1, 20261,566
Oct 31, 20261,609
Oct 30, 20262,764
Oct 29, 20265,765
Oct 28, 20268,903
Oct 27, 20262,852
Oct 26, 20263,619
Oct 25, 20262,279
Oct 24, 20262,719
Oct 23, 20265,000
Oct 22, 202639,690
Oct 21, 202619,847
Oct 20, 20263,018
Oct 19, 20263,617
Oct 18, 20262,172
Oct 17, 20262,457
Oct 16, 20267,869
Oct 15, 202647,578
Oct 14, 20262,236
Oct 13, 20262,294
Oct 12, 20262,675
Oct 11, 20261,855
Oct 10, 20261,970
Oct 9, 20263,193

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 252,621 · -0.3% in the last 30 days

Estimated installs
Estimated installs: 12 days across 1 series.253K253.5KOct 27Oct 29Oct 31Nov 2Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateEstimated installs
Nov 8, 2026252,621
Nov 7, 2026253,088
Nov 5, 2026252,657
Nov 4, 2026253,477
Nov 3, 2026253,231
Nov 2, 2026252,744
Nov 1, 2026253,461
Oct 31, 2026252,926
Oct 30, 2026253,567
Oct 29, 2026252,655
Oct 28, 2026253,049
Oct 27, 2026253,367

Rank over time

#228 · down 3 in the last 30 days

Popular rank
Popular rank: 16 days across 1 series.#225#226#227#228Oct 16Oct 19Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 8, 2026#228
Nov 7, 2026#227
Nov 6, 2026#228
Nov 5, 2026#228
Nov 4, 2026#227
Nov 3, 2026#226
Nov 2, 2026#226
Nov 1, 2026#226
Oct 31, 2026#226
Oct 30, 2026#226
Oct 29, 2026#227
Oct 28, 2026#227
Oct 27, 2026#227
Oct 21, 2026#225
Oct 19, 2026#226
Oct 16, 2026#225

Growth %

Average -0.02% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 11 days across 1 series.0%Oct 28Oct 30Nov 1Nov 4Nov 8
View as table
DateGrowth
Nov 8, 2026-0.18%
Nov 7, 2026+0.09%
Nov 5, 2026-0.32%
Nov 4, 2026+0.10%
Nov 3, 2026+0.19%
Nov 2, 2026-0.28%
Nov 1, 2026+0.21%
Oct 31, 2026-0.25%
Oct 30, 2026+0.36%
Oct 29, 2026-0.16%
Oct 28, 2026-0.13%

Active installs band

200K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 16 days across 1 series.190K200K210KOct 16Oct 19Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 8, 2026200K+
Nov 7, 2026200K+
Nov 6, 2026200K+
Nov 5, 2026200K+
Nov 4, 2026200K+
Nov 3, 2026200K+
Nov 2, 2026200K+
Nov 1, 2026200K+
Oct 31, 2026200K+
Oct 30, 2026200K+
Oct 29, 2026200K+
Oct 28, 2026200K+
Oct 27, 2026200K+
Oct 21, 2026200K+
Oct 19, 2026200K+
Oct 16, 2026200K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

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Change log

From our daily snapshot of WordPress.org
  1. Rank #227 → #228Downloads -47.2%
    • Tested up to 7.1.3 → 7.1.4
  2. Rank #225 → #226Downloads -40.7%
    • Released 4.0.18 (was 4.0.17)

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v4.057%
  • v3.633%
  • Other9.7%

Rating trend

4.8★★★★★1,321 reviews · steady in the last 30 days

Requirements & info

Version history
Version
4.0.18
Requires WordPress
6.5
Tested up to
7.1.4
Requires PHP
7.4
First released
Mar 29, 2009
Last updated
Oct 21, 2026
Releases, last 12 months
…

Questions about PrettyLinks

How many websites use PrettyLinks?

PrettyLinks is active on 200K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #228 most popular plugin on WordPress.org.

How many times has PrettyLinks been downloaded?

10,470,893 times in total since 2009. On a typical day it’s downloaded about 2,166 times. See download stats

When was PrettyLinks last updated?

Version 4.0.18 came out on Oct 21, 2026 (2 weeks ago). See every release

Is PrettyLinks compatible with the latest WordPress?

Yes. It’s tested up to WordPress 7.1.4, the current version.

Does PrettyLinks have known security vulnerabilities?

None that affect the current version. WPVulnerability’s database lists 19 older issues, fixed in earlier versions, so keep PrettyLinks up to date. See its security record

Is PrettyLinks still maintained?

Yes. Its last release was 2 weeks ago. Its authors resolved 6 of the 8 support threads opened in the last two months.

What rating does PrettyLinks have?

4.8 out of 5 from 1,321 reviews on WordPress.org. 94% of them give 5 stars.

What are the best alternatives to PrettyLinks?

The plugins most like PrettyLinks, by the tags they share, are Royal Links (50+), BetterLinks (20K+) and Lasso Lite (4K+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

4.8

★★★★★

1,321 reviews

  • 5 stars: 1,243 reviews, 94%
  • 4 stars: 25 reviews, 2%
  • 3 stars: 14 reviews, 1%
  • 2 stars: 5 reviews, 0%
  • 1 stars: 34 reviews, 3%
Positive
96%4–5★
Mixed
1%3★
Critical
3%1–2★
  • About 40 more 5★ reviews would lift it to 4.9.
  • Each new 1★ review takes 25 five-star reviews to balance out.

Compare with competitors

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Starter · 1 competitor
PrettyLinks
Suggested:
Metric
PrettyLinks
Estimated installs≈ 250,000
Reported installs200K+
Rating4.8
Reviews1,321
Total downloads10.5M
AuthorBlair Williams
First releasedMar 29, 2009
Version4.0.18
Requires WP6.5
Requires PHP7.4
Last updatedOct 21, 2026

Alternatives to PrettyLinks

Compare all alternatives

Popular plugins with the same tags, the most in common first.

Side by side:PrettyLinks vs Royal LinksPrettyLinks vs BetterLinksPrettyLinks vs Lasso Lite

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