Best URL shortener plugins for WordPress
The most popular URL shortener plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. PrettyLinks leads with 200K+ active installs, ahead of BetterLinks (20K+) and URL Shortify (10K+). All 78 plugins tagged “url shortener” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 URL shortener plugins
- 1.
PrettyLinksThe most installed URL shortener plugin, with 200K+ active installs. Rated 4.8 from 1,321 reviews, updated 2 weeks ago.
- 2.
BetterLinks20K+ active installs. Rated 4.8 from 85 reviews, updated 1 week ago.
- 3.
URL Shortify10K+ active installs. Rated 4.7 from 169 reviews, updated 4 weeks ago.
- 4.
Lasso Lite4K+ active installs. Rated 3.1 from 47 reviews, updated 5 days ago.
- 5.
Link Shortner700+ active installs. Rated 4.5 from 11 reviews, updated 1 month ago.
- 6.Hum
500+ active installs. Rated 5.0 from 8 reviews, updated 1 month ago.
- 7.
Bitly URL Shortener500+ active installs. Rated 5.0 from 5 reviews, updated 1 month ago.
- 8.LinkCentral
400+ active installs. Rated 5.0 from 19 reviews, updated 5 days ago.
- 9.Shorter Links
100+ active installs. Only 4 reviews so far, last updated 11 years ago. Tested only up to WordPress 4.3.34.
- 10.
ShortLinks Pro100+ active installs. Rated 5.0 from 12 reviews, updated 1 week ago.
All 78 plugins tagged “url shortener”

PrettyLinks
Down in the last 7 days:2#228by Blair Williams19 days ago
🌠 Shorten, brand, and track any URL on your own domain. Keep your links — and your data — where they belong. 🔗
- Installs
- 200K+
- Rating
- 4.8(1.3K)
- Downloads
- 2K/day

BetterLinks
Up in the last 7 days:2#1,300by WPDeveloper8 days ago
Shorten, cloak, redirect & track every link in WordPress. Branded short URLs, click analytics, affiliate links & MCP access for AI assistants.
- Installs
- 20K+
- Rating
- 4.8(85)
- Downloads
- 416/day

URL Shortify
Down in the last 7 days:3#1,527by KaizenCoders28 days ago
URL Shortify helps you beautify, manage, share & cloak any links on or off your WordPress website. Create links using your domain name!
- Installs
- 10K+
- Rating
- 4.7(169)
- Downloads
- 245/day

Lasso Lite
Up in the last 7 days:4#3,368by Andrew Fiebert5 days ago
Free Lasso Lite (Simple URLs): cloak affiliate links with a URL shortener and link tracking, add product displays in WordPress, and connect Lasso Hub …
- Installs
- 4K+
- Rating
- 3.1(47)
- Downloads
- 109/day

Link Shortner
Up in the last 7 days:6#7,723by Dipakkumar Parmar1 month ago
Link Shortner allows you to easily create clean, branded short permalink links for your posts custom URL.
- Installs
- 700+
- Rating
- 4.5(11)
- Downloads
- 11/day
Hum
Down in the last 7 days:31#8,582by Will Norris1 month ago
Personal URL shortener for WordPress
- Installs
- 500+
- Rating
- 5.0(8)
- Downloads
- 11/day

Bitly URL Shortener
Down in the last 7 days:40#8,768by Codehaveli1 month ago
Bitly URL Shortener uses the functionality of Bitly API to generate Bitly short link without leaving your WordPress site.
- Installs
- 500+
- Rating
- 5.0(5)
- Downloads
- 11/day
LinkCentral
Up in the last 7 days:4#9,376by Design for WP5 days ago
The easiest URL shortener, short links manager, and link tracking plugin. Fast and optimised for better redirects, affiliate links and click tracking.
- Installs
- 400+
- Rating
- 5.0(19)
- Downloads
- 36/day
Shorter Links
Up in the last 7 days:191#14,712by akrabat11 years ago
Override the default WordPress "shortlink" URL with one that has a custom text in it. You can also set a different base URL.
- Installs
- 100+
- Rating
- 3.8(4)
- Downloads
- 0/day

ShortLinks Pro
Up in the last 7 days:204#15,170by Ruben Garcia10 days ago
Shorten, track, manage and share any URL using your own domain name!
- Installs
- 100+
- Rating
- 5.0(12)
- Downloads
- 15/day
URL Shortener
Down in the last 7 days:111#17,518by Gerald Yeo11 years ago
This plugin allows you to generate shortlinks for post/pages using URL Shorteners (e.g. Bit.ly, Su.pr, YOURLS, Goo.gl and many others).
- Installs
- 80+
- Rating
- 5.0(2)
- Downloads
- 11/day

Royal Links
Up in the last 7 days:841#20,192by Royal Plugins1 month ago
Free affiliate link management, URL shortener, and link cloaking plugin with geo-targeting, A/B testing, QR codes, and auto-linking. No premium tier.
- Installs
- 50+
- Rating
- –
- Downloads
- 8/day
WPNeon GoCodes 2
Down in the last 7 days:274#21,071by WPDean8 years ago
Based on the original GoCodes plugin, "WPNeon GoCodes 2" is a revamnped URL redirection/shortener plugin. Great for podcasting and redirecti …
- Installs
- 50+
- Rating
- –
- Downloads
- 0/day

kURL
Up in the last 7 days:88#22,546by Gerald Drißner2 months ago
Connect WordPress to a self-hosted YOURLS instance to create, sync, manage, and track short URLs from the admin area.
- Installs
- 40+
- Rating
- 5.0(2)
- Downloads
- 11/day

URL Short tool by Shorterm
Up in the last 7 days:35#24,580by dimitrisevis9 months ago
Lightweight WordPress URL Shortener. Create custom slugs, cloak affiliate links & track clicks without slowing down your site.
- Installs
- 30+
- Rating
- –
- Downloads
- 0/day
Custom Link Shortener
Up in the last 7 days:299#30,204by Victor Lukasso2 months ago
URL shortener with analytics, auto-linking, smart source tracking, link cloaking, QR codes, and REST API.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

Linkit expiration links
Down in the last 7 days:572#31,391by engineeritforme2 months ago
Linkit is a smart link shortener and expiration plugin for WordPress. Create custom short URLs, track clicks, and control access with time- or click-b …
- Installs
- 10+
- Rating
- –
- Downloads
- 2/day

RoidNet URL Shortener and Link Tracker
Down in the last 7 days:1,989#33,321by RoidNet8 days ago
A lightweight URL shortener, link tracker, and dynamic WhatsApp chat link generator with click tracking statistics.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Short URL Generator
Up in the last 7 days:9,312#35,853by jhm17 years ago
This plugin automatically generates a Short URL for your article. You can choose your favorite provider and get multiple options.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
GentleSource Short URL
#36,223by gentlesource14 years ago
Automatically shortens the blog post URL.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Bit.ly Shortlinks Multisite (Uses OAuth 2 API)
Up in the last 7 days:5,346#41,977by Denis Lam13 years ago
This plugin replaces the default WordPress shortlinks with Bit.ly shortlinks for your single site or multisite WordPress network.
- Installs
- 10+
- Rating
- 3.7(3)
- Downloads
- 0/day

LinkAlert
#42,217by Codirun2 months ago
Privacy-conscious link management and click counting for WordPress, with short URLs, categories, and safe imports.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

LinkFiliate
Down in the last 7 days:6,696#45,275by schorpy11 months ago
Create pretty branded URLs, cloak affiliate links, and track clicks in real time — giving you better control of all your marketing links in WordPress.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Bitt Link Shortener
Down in the last 7 days:3,074#45,296by Seerox3 years ago
WP Simple Plugin Get free link shortener plugin for your wordpress.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
ShortURL
Down in the last 7 days:7,799#45,883by Nikolay Kolev17 years ago
The ShortURL plugin provides short canonical permalinks to your posts and pages similarly to WordPress.com via its WP.me service.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

rng-shrotlink
Down in the last 7 days:3,981#46,726by Abolfazl Sabagh7 years ago
rng-shortlink creates a short link for posts and any post types you want and shows reports from clicking count in the admin panel.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 0/day
Twittrup
Down in the last 7 days:7,939#47,048by marco_b17 years ago
Updates Twitter when you create a new blog post utilizing an shortener service of your choice.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Bitly URL Generator
Down in the last 7 days:4,928#47,523by micahwave14 years ago
Automatically creates a bit.ly url for each of your posts when they get published.
- Installs
- 10+
- Rating
- 5.0(1)
- Downloads
- 0/day

Makhlas
Down in the last 7 days:5,301#47,955by farmad9 years ago
Makhlas is the easiest way to replace the internally generated WordPress shortlinks.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

URL Shortener by Shortez.
Up in the last 7 days:12,963#50,662by shortentlinks8 years ago
What is Shortez?
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

WP ShrtFly Integration
#53,493by Vincenzo1 month ago
Earn from the links on your site: ShrtFly turns them into short links that show an ad before the destination. No code needed.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Westroo Short URL Manager
#53,723by Westroo Digital1 month ago
A free community short URL manager for WordPress.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
via.mg
Up in the last 7 days:5,380#53,973by viamg2 months ago
Every post gets a short link, and a share preview that looks right on WhatsApp and Facebook.
- Installs
- <10
- Rating
- –
- Downloads
- 2/day

GoshLinks
Up in the last 7 days:7,357#55,234by goshlinks4 months ago
Create and manage branded short links from inside WordPress, using your own domain.
- Installs
- <10
- Rating
- –
- Downloads
- 2/day

U2L AI
Up in the last 7 days:5,194#55,689by u2lai2 months ago
Create branded short links for your posts and pages with U2L AI, right from the editor.
- Installs
- <10
- Rating
- –
- Downloads
- 3/day

Plugnova Link Shortener & QR
#55,863by plugnova26 days ago
Self-hosted link shortener with automatic QR codes, click analytics, bio-link pages and a REST API. Your domain, your database, no third party.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

URL Shortener by Melk
Down in the last 7 days:3,628#56,081by Melksedeque Silva1 month ago
Create short URLs for your WordPress posts, pages, categories, tags, and custom post types automatically.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

LinksTrackly
#57,168by linkstrackly5 months ago
LinksTrackly is a lightweight link redirect and click tracking plugin inspired by the LinksTrackly routing engine.
- Installs
- <10
- Rating
- 5.0(2)
- Downloads
- 0/day

Toolszu Link Shortener
Down in the last 7 days:1,114#57,352by Toolszu6 days ago
Create branded short links on biopage.link or myzu.link for your posts and pages, with click counts and WordPress shortlink support.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day

Silvercover Link Shortener
Down in the last 7 days:7,425#57,575by Hamed Takmil3 months ago
A lightweight WordPress plugin creates branded short links on your domain, tracks clicks, and provides reports.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
FastLinkIt
Up in the last 7 days:7,475#57,673by erossini5 months ago
Shorten URLs, generate QR codes, accept payments & donations, and embed forms, booking pages and contact forms from FastLinkIt — with native blocks.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

URL Shortener by ShortUrlsEZ.
Up in the last 7 days:12,082#58,894by shorturlsez7 years ago
What is ShortUrlsEZ?
- Installs
- <10
- Rating
- –
- Downloads
- 0/day
Short Links for M8C
#61,976by m093660236958 months ago
Create short links from WordPress using the M8C link shortener service (m8c.ir). Not affiliated with M8C; for use with the M8C API.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Tiny1z Short URLs
Up in the last 7 days:4,124#63,257by Tiny1z1 year ago
Automatically generate and manage Tiny1z short URLs for posts, pages, and WooCommerce products. Modern, fast, and easy to use.
- Installs
- <10
- Rating
- –
- Downloads
- 2/day

The 9 Dollar URLnip
Up in the last 7 days:4,901#64,655by The 9 Dollar Plugins2 months ago
Create clean shortlinks right inside your WordPress admin. Lightweight, no database bloat, and everything lives under your own domain.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Linkkit
Up in the last 7 days:4,904#64,674by linkkit6 months ago
Automatically create and manage Linkkit short links when you publish WordPress posts and pages.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

ClicAven URL Shortener
Down in the last 7 days:1,907#64,773by anablabs1 month ago
Create short ClicAven links from your posts and pages, track clicks, and embed shortened URLs through a simple shortcode.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

Dashdig
#65,238by dashdig2 months ago
Human-readable short links with UTM governance built in. Enforce campaign tagging at creation — attribution you can actually read.
- Installs
- <10
- Rating
- 5.0(3)
- Downloads
- 0/day

url Shortener 4eq
Up in the last 7 days:3,467#65,271by saeedmoh0316 years ago
url Shortener 4eq is a quick, modern, and open-source link shortener. This plugin allows you to use 4eq service in WordPress.
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 1/day

SPRL URL Shortener
#65,589by SPRL App4 months ago
Generate short URLs directly from WordPress using SPRL. Create branded links, custom aliases, QR codes, and manage your links from the WordPress dashb …
- Installs
- <10
- Rating
- –
- Downloads
- 0/day