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TrackWP

BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP

v3.1.6

by WPDeveloper · updated 7 days ago

Shorten, cloak, redirect & track every link in WordPress. Branded short URLs, click analytics, affiliate links & MCP access for AI assistants.

affiliate linkslink cloakinglink shortenerredirectsurl shortener
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#1,302
Up1 vs yesterday
Active installs (est.)
≈ 23,000
20K+ reported · Medium
Total downloads
917.1K
917,144 all-time
Rating
4.8/5
85 reviews
Support resolved
100%
1 of 1 threads, last 2 months
Declining·Downloads -21.7% (30d)·Toward 10K+ · ETA ~3mo

BetterLinks at a glance

BetterLinks is a WordPress plugin by WPDeveloper with 20K+ active installs, the #1,302 most popular plugin on WordPress.org. On a typical day it’s downloaded about 411 times, 22% fewer than the month before. It’s rated 4.8 out of 5 from 85 reviews. Version 3.1.6 came out on Nov 1, 2026 and is tested up to WordPress 7.1.4. It leads the 31 plugins tagged “link shortener”. It was first released in 2021.

Chart time range

Applies to every chart below. History from Oct 9, 2026, 31 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

23K downloads · the last 30 days

Downloads over time
BetterLinks Compare series
Downloads over time: 26 days across 1 series.02K4KOct 9Oct 13Oct 17Oct 22Oct 26Oct 30Nov 3Oct 29, 2026: Tested up to 7.1.4
View as table
DateBetterLinks
Nov 3, 2026659
Nov 2, 20264,059
Nov 1, 20263,551
Oct 31, 2026160
Oct 30, 2026223
Oct 29, 2026568
Oct 28, 2026915
Oct 27, 2026273
Oct 26, 2026295
Oct 25, 2026200
Oct 24, 2026229
Oct 23, 2026314
Oct 22, 2026508
Oct 21, 2026567
Oct 20, 2026393
Oct 19, 2026497
Oct 18, 2026292
Oct 17, 2026415
Oct 16, 2026593
Oct 15, 20264,106
Oct 14, 20263,272
Oct 13, 2026219
Oct 12, 2026212
Oct 11, 2026165
Oct 10, 2026157
Oct 9, 2026176

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 23,172 · -0.4% in the last 30 days

Estimated installs
Estimated installs: 12 days across 1 series.23K23.1K23.2KOct 27Oct 29Oct 31Nov 2Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateEstimated installs
Nov 8, 202623,172
Nov 7, 202623,088
Nov 5, 202623,076
Nov 4, 202623,012
Nov 3, 202623,044
Nov 2, 202623,027
Nov 1, 202623,060
Oct 31, 202623,062
Oct 30, 202623,151
Oct 29, 202623,121
Oct 28, 202623,058
Oct 27, 202623,261

Rank over time

#1,302 · down 2 in the last 30 days

Popular rank
Popular rank: 14 days across 1 series.#1.3K#1.3K#1.3K#1.3KOct 16Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 8, 2026#1,302
Nov 7, 2026#1,303
Nov 6, 2026#1,303
Nov 5, 2026#1,303
Nov 4, 2026#1,302
Nov 3, 2026#1,302
Nov 2, 2026#1,302
Nov 1, 2026#1,301
Oct 31, 2026#1,302
Oct 30, 2026#1,301
Oct 29, 2026#1,301
Oct 28, 2026#1,302
Oct 27, 2026#1,302
Oct 16, 2026#1,300

Growth %

Average -0.03% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 11 days across 1 series.-0.5%0%0.5%Oct 28Oct 30Nov 1Nov 4Nov 8
View as table
DateGrowth
Nov 8, 2026+0.36%
Nov 7, 2026+0.03%
Nov 5, 2026+0.28%
Nov 4, 2026-0.14%
Nov 3, 2026+0.07%
Nov 2, 2026-0.14%
Nov 1, 2026-0.01%
Oct 31, 2026-0.38%
Oct 30, 2026+0.13%
Oct 29, 2026+0.27%
Oct 28, 2026-0.87%

Active installs band

20K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 14 days across 1 series.19K20K21KOct 16Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 8, 202620K+
Nov 7, 202620K+
Nov 6, 202620K+
Nov 5, 202620K+
Nov 4, 202620K+
Nov 3, 202620K+
Nov 2, 202620K+
Nov 1, 202620K+
Oct 31, 202620K+
Oct 30, 202620K+
Oct 29, 202620K+
Oct 28, 202620K+
Oct 27, 202620K+
Oct 16, 202620K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where BetterLinks ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

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Change log

From our daily snapshot of WordPress.org
  1. So far:Rank #1301 → #1302
    • Released 3.1.6 (was 3.1.5)
  2. Rank #1302 → #1303
    • Tested up to 7.1.3 → 7.1.4

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v3.165%
  • v2.414%
  • v2.26.9%
  • Other14%

Rating trend

4.8★★★★★85 reviews · steady in the last 30 days

Requirements & info

Version history
Version
3.1.6
Requires WordPress
6.2
Tested up to
7.1.4
Requires PHP
7.4
First released
Jan 14, 2021
Last updated
Nov 1, 2026
Releases, last 12 months
…

Questions about BetterLinks

How many websites use BetterLinks?

BetterLinks is active on 20K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #1,302 most popular plugin on WordPress.org.

How many times has BetterLinks been downloaded?

917,144 times in total since 2021. On a typical day it’s downloaded about 411 times. See download stats

When was BetterLinks last updated?

Version 3.1.6 came out on Nov 1, 2026 (1 week ago). See every release

Is BetterLinks compatible with the latest WordPress?

Yes. It’s tested up to WordPress 7.1.4, the current version.

Does BetterLinks have known security vulnerabilities?

None that affect the current version. WPVulnerability’s database lists 4 older issues, fixed in earlier versions, so keep BetterLinks up to date. See its security record

Is BetterLinks still maintained?

Yes. Its last release was 1 week ago. Its authors resolved 1 of the 1 support threads opened in the last two months.

What rating does BetterLinks have?

4.8 out of 5 from 85 reviews on WordPress.org. 91% of them give 5 stars.

What are the best alternatives to BetterLinks?

The plugins most like BetterLinks, by the tags they share, are PrettyLinks (200K+), Lasso Lite (4K+) and LinkCentral (400+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

4.8

★★★★★

85 reviews

  • 5 stars: 77 reviews, 91%
  • 4 stars: 4 reviews, 5%
  • 3 stars: 0 reviews, 0%
  • 2 stars: 0 reviews, 0%
  • 1 stars: 4 reviews, 5%
Positive
95%4–5★
Mixed
0%3★
Critical
5%1–2★
  • About 49 more 5★ reviews would lift it to 4.9.
  • Each new 1★ review takes 16 five-star reviews to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
BetterLinks
Suggested:
Metric
BetterLinks
Estimated installs≈ 23,000
Reported installs20K+
Rating4.8
Reviews85
Total downloads917.1K
AuthorWPDeveloper
First releasedJan 14, 2021
Version3.1.6
Requires WP6.2
Requires PHP7.4
Last updatedNov 1, 2026

Alternatives to BetterLinks

Compare all alternatives

Popular plugins with the same tags, the most in common first.

Side by side:BetterLinks vs PrettyLinksBetterLinks vs Lasso LiteBetterLinks vs LinkCentral

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