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Imagify Image Optimization: Optimize Images | Compress & Convert to WebP/AVIF

v2.3.5

by WP Media · updated 3 days ago

Image optimization in 1‑click: compress, resize & convert to WebP/AVIF – free up to 20MB/month. Enjoy the easiest WordPress image optimizer to set up.

compress imagesconvert AVIFconvert webpimage optimizationoptimize images
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#68
No change0 vs yesterday
Active installs (est.)
≈ 950,000
900K+ reported · Low
Total downloads
21.7M
21,724,559 all-time
Rating
4.3/5
1,657 reviews
Support resolved
67%
2 of 3 threads, last 2 months
Declining·Downloads -36.9% (30d)·Toward 800K+ · ETA ~13d

Imagify Image Optimization at a glance

Imagify Image Optimization is a WordPress plugin by WP Media with 900K+ active installs, the #68 most popular plugin on WordPress.org. On a typical day it’s downloaded about 6,444 times, 37% fewer than the month before. It’s rated 4.3 out of 5 from 1,657 reviews. Version 2.3.5 came out on Nov 5, 2026 and is tested up to WordPress 7.1.4. Among the 69 plugins tagged “compress images”, it ranks #2. It was first released in 2016.

Chart time range

Applies to every chart below. History from Oct 9, 2026, 31 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

473.6K downloads · the last 30 days

Downloads over time
Imagify Image Optimization Compare series
Downloads over time: 30 days across 1 series.0100K200KOct 9Oct 14Oct 19Oct 24Oct 28Nov 2Nov 7Oct 29, 2026: Tested up to 7.1.4
View as table
DateImagify Image Optimization
Nov 7, 202618,066
Nov 6, 2026237,638
Nov 5, 202660,998
Nov 4, 20265,949
Nov 3, 20266,442
Nov 2, 20266,446
Nov 1, 20263,742
Oct 31, 20263,797
Oct 30, 20265,739
Oct 29, 20266,135
Oct 28, 20267,066
Oct 27, 20266,522
Oct 26, 20266,937
Oct 25, 20263,878
Oct 24, 20264,116
Oct 23, 20267,030
Oct 22, 20269,991
Oct 21, 20268,615
Oct 20, 20266,118
Oct 19, 20266,332
Oct 18, 20263,821
Oct 17, 20263,854
Oct 16, 20265,382
Oct 15, 20266,053
Oct 14, 20266,532
Oct 13, 20266,851
Oct 12, 20266,314
Oct 11, 20263,668
Oct 10, 20263,550
Oct 9, 20265,983

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 952,850 · -0.0% in the last 30 days

Estimated installs
Estimated installs: 12 days across 1 series.952.9K952.9K953K953KOct 27Oct 29Oct 31Nov 2Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateEstimated installs
Nov 8, 2026952,850
Nov 7, 2026952,850
Nov 5, 2026952,850
Nov 4, 2026953,008
Nov 3, 2026953,008
Nov 2, 2026952,850
Nov 1, 2026952,850
Oct 31, 2026952,850
Oct 30, 2026952,850
Oct 29, 2026952,918
Oct 28, 2026952,893
Oct 27, 2026952,972

Rank over time

#68

Popular rank
Popular rank: 16 days across 1 series.#66#68#70Oct 16Oct 19Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 8, 2026#68
Nov 7, 2026#68
Nov 6, 2026#68
Nov 5, 2026#68
Nov 4, 2026#68
Nov 3, 2026#68
Nov 2, 2026#68
Nov 1, 2026#68
Oct 31, 2026#68
Oct 30, 2026#68
Oct 29, 2026#68
Oct 28, 2026#68
Oct 27, 2026#68
Oct 21, 2026#68
Oct 19, 2026#68
Oct 16, 2026#68

Growth %

Average -0.00% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 11 days across 1 series.-0.01%0%0.01%Oct 28Oct 30Nov 1Nov 4Nov 8
View as table
DateGrowth
Nov 8, 20260.00%
Nov 7, 20260.00%
Nov 5, 2026-0.02%
Nov 4, 20260.00%
Nov 3, 2026+0.02%
Nov 2, 20260.00%
Nov 1, 20260.00%
Oct 31, 20260.00%
Oct 30, 2026-0.01%
Oct 29, 2026+0.00%
Oct 28, 2026-0.01%

Active installs band

900K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 16 days across 1 series.900K950K1MOct 16Oct 19Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 8, 2026900K+
Nov 7, 2026900K+
Nov 6, 2026900K+
Nov 5, 2026900K+
Nov 4, 2026900K+
Nov 3, 2026900K+
Nov 2, 2026900K+
Nov 1, 2026900K+
Oct 31, 2026900K+
Oct 30, 2026900K+
Oct 29, 2026900K+
Oct 28, 2026900K+
Oct 27, 2026900K+
Oct 21, 20261M+
Oct 19, 20261M+
Oct 16, 20261M+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where Imagify Image Optimization ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

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Change log

From our daily snapshot of WordPress.org
  1. So far:Rank #68 → #68
    • Released 2.3.5 (was 2.3.4)
  2. Rank #68 → #68Downloads +3.5%
    • Tested up to 7.1.3 → 7.1.4

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v2.365%
  • v2.228%
  • Other7.6%

Rating trend

4.3★★★★★1,657 reviews · steady in the last 30 days

Requirements & info

Version history
Version
2.3.5
Requires WordPress
5.3
Tested up to
7.1.4
Requires PHP
7.4
First released
Jan 27, 2016
Last updated
Nov 5, 2026
Releases, last 12 months
…

Questions about Imagify Image Optimization

How many websites use Imagify Image Optimization?

Imagify Image Optimization is active on 900K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #68 most popular plugin on WordPress.org.

How many times has Imagify Image Optimization been downloaded?

21,724,559 times in total since 2016. On a typical day it’s downloaded about 6,444 times. See download stats

When was Imagify Image Optimization last updated?

Version 2.3.5 came out on Nov 5, 2026 (3 days ago). See every release

Is Imagify Image Optimization compatible with the latest WordPress?

Yes. It’s tested up to WordPress 7.1.4, the current version.

Does Imagify Image Optimization have known security vulnerabilities?

No. WPVulnerability’s database lists no known vulnerabilities for Imagify Image Optimization. See its security record

Is Imagify Image Optimization still maintained?

Yes. Its last release was 3 days ago. Its authors resolved 2 of the 3 support threads opened in the last two months.

What rating does Imagify Image Optimization have?

4.3 out of 5 from 1,657 reviews on WordPress.org. 78% of them give 5 stars.

What are the best alternatives to Imagify Image Optimization?

The plugins most like Imagify Image Optimization, by the tags they share, are Smush (1M+), Converter for Media (500K+) and ShortPixel Image Optimizer (300K+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

4.3

★★★★★

1,657 reviews

  • 5 stars: 1,296 reviews, 78%
  • 4 stars: 64 reviews, 4%
  • 3 stars: 31 reviews, 2%
  • 2 stars: 44 reviews, 3%
  • 1 stars: 222 reviews, 13%
Positive
82%4–5★
Mixed
2%3★
Critical
16%1–2★
  • About 107 more 5★ reviews would lift it to 4.4.
  • Each new 1★ review takes 5 five-star reviews to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
Imagify Image Optimization
Suggested:
Metric
Imagify Image Optimization
Estimated installs≈ 950,000
Reported installs900K+
Rating4.3
Reviews1,657
Total downloads21.7M
AuthorWP Media
First releasedJan 27, 2016
Version2.3.5
Requires WP5.3
Requires PHP7.4
Last updatedNov 5, 2026

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Side by side:Imagify Image Optimization vs SmushImagify Image Optimization vs Converter for MediaImagify Image Optimization vs ShortPixel Image Optimizer

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