Limited-Time Offer

Get Extra 20% off on FullCharge Yearly Plan — available for first 10 users only. Don’t miss out! 🚀

TrackWP

WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer

v2.1.8

by WebToffee · updated 2 months ago

Create and send marketing emails and campaigns. Enable email automations, Popups, spin-a-wheel, sign-up forms, and more. Customize WooCommerce emails.

email automationEmail CustomizerEmail Marketingpopupswoocommerce marketing
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#2,115
No change0 vs yesterday
Active installs (est.)
≈ 12,000
10K+ reported · Medium
Total downloads
334.9K
334,889 all-time
Rating
4.8/5
54 reviews
Support resolved
100%
1 of 1 threads, last 2 months
Declining·Downloads -13.8% (30d)·Toward 9K+ · ETA ~55d

WebToffee eCommerce Marketing Automation at a glance

WebToffee eCommerce Marketing Automation is a WordPress plugin by WebToffee with 10K+ active installs, the #2,115 most popular plugin on WordPress.org. On a typical day it’s downloaded about 64 times, 14% fewer than the month before. It’s rated 4.8 out of 5 from 54 reviews. Version 2.1.8 came out on Aug 18, 2026 and is tested up to WordPress 7.1.4. It leads the 2 plugins tagged “woocommerce marketing”. It was first released in 2016.

Chart time range

Applies to every chart below. History from Oct 11, 2026, 30 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

1.6K downloads · the last 30 days

Downloads over time
WebToffee eCommerce Marketing Automation Compare series
Downloads over time: 25 days across 1 series.406080100Oct 11Oct 15Oct 19Oct 23Oct 27Oct 31Nov 4Oct 29, 2026: Tested up to 7.1.4
View as table
DateWebToffee eCommerce Marketing Automation
Nov 4, 202678
Nov 3, 202661
Nov 2, 202680
Nov 1, 202651
Oct 31, 202659
Oct 30, 202664
Oct 29, 202650
Oct 28, 202667
Oct 27, 202663
Oct 26, 202674
Oct 25, 202650
Oct 24, 202652
Oct 23, 202693
Oct 22, 2026106
Oct 21, 202676
Oct 20, 202660
Oct 19, 202675
Oct 18, 202641
Oct 17, 202642
Oct 16, 202654
Oct 15, 202654
Oct 14, 202651
Oct 13, 202656
Oct 12, 202657
Oct 11, 202651

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 11,518 · -1.0% in the last 30 days

Estimated installs
Estimated installs: 14 days across 1 series.11.6K11.6K11.7KOct 27Oct 29Nov 1Nov 3Nov 5Nov 8Nov 10Oct 29, 2026: Tested up to 7.1.4
View as table
DateEstimated installs
Nov 10, 202611,518
Nov 9, 202611,525
Nov 8, 202611,580
Nov 7, 202611,581
Nov 5, 202611,565
Nov 4, 202611,619
Nov 3, 202611,575
Nov 2, 202611,576
Nov 1, 202611,626
Oct 31, 202611,595
Oct 30, 202611,621
Oct 29, 202611,658
Oct 28, 202611,623
Oct 27, 202611,637

Rank over time

#2,115 · down 7 in the last 30 days

Popular rank
Popular rank: 16 days across 1 series.#2.1K#2.1KOct 16Oct 27Nov 2Nov 6Nov 10Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 10, 2026#2,115
Nov 9, 2026#2,115
Nov 8, 2026#2,114
Nov 7, 2026#2,115
Nov 6, 2026#2,117
Nov 5, 2026#2,118
Nov 4, 2026#2,110
Nov 3, 2026#2,112
Nov 2, 2026#2,113
Nov 1, 2026#2,107
Oct 31, 2026#2,112
Oct 30, 2026#2,109
Oct 29, 2026#2,106
Oct 28, 2026#2,114
Oct 27, 2026#2,114
Oct 16, 2026#2,108

Growth %

Average -0.07% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 13 days across 1 series.-0.5%0%0.5%Oct 28Oct 30Nov 1Nov 3Nov 5Nov 8Nov 10
View as table
DateGrowth
Nov 10, 2026-0.06%
Nov 9, 2026-0.47%
Nov 8, 2026-0.01%
Nov 7, 2026+0.07%
Nov 5, 2026-0.47%
Nov 4, 2026+0.38%
Nov 3, 2026-0.01%
Nov 2, 2026-0.43%
Nov 1, 2026+0.27%
Oct 31, 2026-0.22%
Oct 30, 2026-0.32%
Oct 29, 2026+0.30%
Oct 28, 2026-0.12%

Active installs band

10K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 16 days across 1 series.9.5K10K10.5KOct 16Oct 27Nov 2Nov 6Nov 10Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 10, 202610K+
Nov 9, 202610K+
Nov 8, 202610K+
Nov 7, 202610K+
Nov 6, 202610K+
Nov 5, 202610K+
Nov 4, 202610K+
Nov 3, 202610K+
Nov 2, 202610K+
Nov 1, 202610K+
Oct 31, 202610K+
Oct 30, 202610K+
Oct 29, 202610K+
Oct 28, 202610K+
Oct 27, 202610K+
Oct 16, 202610K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where WebToffee eCommerce Marketing Automation ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

Track this plugin

Change log

From our daily snapshot of WordPress.org
  1. Rank #2114 → #2118
    • Tested up to 7.1.3 → 7.1.4

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v2.170%
  • v1.211%
  • v2.08.2%
  • v1.36.8%
  • Other4.0%

Rating trend

4.8★★★★★54 reviews · steady in the last 30 days

Requirements & info

Version history
Version
2.1.8
Requires WordPress
6.0
Tested up to
7.1.4
Requires PHP
5.6
First released
Dec 13, 2016
Last updated
Aug 18, 2026
Releases, last 12 months
…

Questions about WebToffee eCommerce Marketing Automation

How many websites use WebToffee eCommerce Marketing Automation?

WebToffee eCommerce Marketing Automation is active on 10K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #2,115 most popular plugin on WordPress.org.

How many times has WebToffee eCommerce Marketing Automation been downloaded?

334,889 times in total since 2016. On a typical day it’s downloaded about 64 times. See download stats

When was WebToffee eCommerce Marketing Automation last updated?

Version 2.1.8 came out on Aug 18, 2026 (2 months ago). See every release

Is WebToffee eCommerce Marketing Automation compatible with the latest WordPress?

Yes. It’s tested up to WordPress 7.1.4, the current version.

Does WebToffee eCommerce Marketing Automation have known security vulnerabilities?

None that affect the current version. WPVulnerability’s database lists 2 older issues, fixed in earlier versions, so keep WebToffee eCommerce Marketing Automation up to date. See its security record

Is WebToffee eCommerce Marketing Automation still maintained?

Yes. Its last release was 2 months ago. Its authors resolved 1 of the 1 support threads opened in the last two months.

What rating does WebToffee eCommerce Marketing Automation have?

4.8 out of 5 from 54 reviews on WordPress.org. 87% of them give 5 stars.

What are the best alternatives to WebToffee eCommerce Marketing Automation?

The plugins most like WebToffee eCommerce Marketing Automation, by the tags they share, are MailPoet (500K+), Email Subscribers & Newsletters by Icegram Express (50K+) and Poptin (20K+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

4.8

★★★★★

54 reviews

  • 5 stars: 47 reviews, 87%
  • 4 stars: 5 reviews, 9%
  • 3 stars: 0 reviews, 0%
  • 2 stars: 1 reviews, 2%
  • 1 stars: 1 reviews, 2%
Positive
96%4–5★
Mixed
0%3★
Critical
4%1–2★
  • About 27 more 5★ reviews would lift it to 4.9.
  • Each new 1★ review takes 17 five-star reviews to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
WebToffee eCommerce Marketing Automation
Suggested:
Metric
WebToffee eCommerce Marketing Automation
Estimated installs≈ 12,000
Reported installs10K+
Rating4.8
Reviews54
Total downloads334.9K
AuthorWebToffee
First releasedDec 13, 2016
Version2.1.8
Requires WP6.0
Requires PHP5.6
Last updatedAug 18, 2026

Alternatives to WebToffee eCommerce Marketing Automation

Compare all alternatives

Popular plugins with the same tags, the most in common first.

Side by side:WebToffee eCommerce Marketing Automation vs MailPoetWebToffee eCommerce Marketing Automation vs Email Subscribers & Newsletters by Icegram ExpressWebToffee eCommerce Marketing Automation vs Poptin

More by WebToffee

See everything by WebToffee

Other plugins from this author in our catalog.