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WordPress plugin comparison

WebToffee eCommerce Marketing Automation vs MailPoet

At a glance

  • MailPoet has more active installs: 500K+, against 10K+ for WebToffee eCommerce Marketing Automation.
  • On a typical day, MailPoet is downloaded about 16,188 times, WebToffee eCommerce Marketing Automation about 64.
  • WebToffee eCommerce Marketing Automation is rated higher: 4.8 out of 5 from 54 reviews, against 4.4 from 1,435 reviews.
  • MailPoet was updated more recently: Nov 10, 2026, against Aug 18, 2026 for WebToffee eCommerce Marketing Automation.
  • MailPoet resolves more of its support threads: 73% in the last two months, against 0% for WebToffee eCommerce Marketing Automation.
  • Both are tested up to WordPress 7.1.4.

Line by line

MailPoet leads on 6 of 7 comparable lines.

MetricWebToffee eCommerce Marketing AutomationMailPoet
Popular rank#2,117#127
Active installs10K+500K+
Downloads, last 30 days1.5K965.4K
Rating4.8(54)4.4(1.4K)
Support threads resolved0%73%
Tested up to7.1.47.1.4
Search multiplier×0.86×4.55
Last release2 months ago1 day ago
Requires PHP5.67.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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