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WordPress plugin comparison

Bitly URL Shortener vs PrettyLinks

At a glance

  • PrettyLinks has more active installs: 200K+, against 500+ for Bitly URL Shortener.
  • On a typical day, PrettyLinks is downloaded about 1,939 times, Bitly URL Shortener about 12.
  • Bitly URL Shortener is rated higher: 5.0 out of 5 from 5 reviews, against 4.8 from 1,321 reviews.
  • PrettyLinks was updated more recently: Oct 21, 2026, against Sep 26, 2026 for Bitly URL Shortener.
  • Both are tested up to WordPress 7.1.4.
  • PrettyLinks has been around longer: since 2009, against 2020 for Bitly URL Shortener.

Line by line

PrettyLinks leads on 5 of 6 comparable lines.

MetricBitly URL ShortenerPrettyLinks
Popular rank#8,767#228
Active installs500+200K+
Downloads, last 30 days203181.9K
Rating5.0(5)4.8(1.3K)
Support threads resolved–71%
Tested up to7.1.47.1.4
Search multiplier×0.56×2.12
Last release1 month ago20 days ago
Requires PHP7.47.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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