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Variation Swatches for WooCommerce – Color, Image & Size Swatches

v1.0.14

by Brainstorm Force · updated 2 months ago

Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers decide faster and buy with confidence.

Rank
#253
Down1 vs yesterday
Active installs (est.)
≈ 230,000
200K+ reported · Low
Total downloads
3.2M
3,155,437 all-time
Rating
4.6/5
51 reviews
Support resolved
100%
2 of 2 threads, last 2 months
Declining·Downloads -17.9% (30d)·Toward 100K+ · ETA ~3mo

Variation Swatches for WooCommerce at a glance

Variation Swatches for WooCommerce is a WordPress plugin by Brainstorm Force with 200K+ active installs, the #253 most popular plugin on WordPress.org. On a typical day it’s downloaded about 1,288 times, 18% fewer than the month before. It’s rated 4.6 out of 5 from 51 reviews. Version 1.0.14 came out on Aug 26, 2026 and is tested up to WordPress 7.1.4. It leads the 5 plugins tagged “woocommerce color swatches”. It was first released in 2022.

Chart time range

Applies to every chart below. History from Oct 10, 2026, 31 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

36.9K downloads · the last 30 days

Downloads over time
Variation Swatches for WooCommerce Compare series
Downloads over time: 30 days across 1 series.1K1.2K1.4KOct 10Oct 15Oct 20Oct 25Oct 29Nov 3Nov 8Oct 29, 2026: Tested up to 7.1.4
View as table
DateVariation Swatches for WooCommerce
Nov 8, 2026909
Nov 7, 2026919
Nov 6, 20261,069
Nov 5, 20261,234
Nov 4, 20261,455
Nov 3, 20261,437
Nov 2, 20261,342
Nov 1, 20261,088
Oct 31, 20261,087
Oct 30, 20261,153
Oct 29, 20261,343
Oct 28, 20261,428
Oct 27, 20261,378
Oct 26, 20261,408
Oct 25, 20261,188
Oct 24, 20261,229
Oct 23, 20261,403
Oct 22, 20261,486
Oct 21, 20261,299
Oct 20, 20261,281
Oct 19, 20261,292
Oct 18, 20261,112
Oct 17, 20261,166
Oct 16, 20261,120
Oct 15, 20261,236
Oct 14, 20261,236
Oct 13, 20261,300
Oct 12, 20261,244
Oct 11, 2026966
Oct 10, 20261,118

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 233,516 · -0.2% in the last 30 days

Estimated installs
Estimated installs: 13 days across 1 series.233K233.5K234KOct 27Oct 29Oct 31Nov 2Nov 5Nov 7Nov 9Oct 29, 2026: Tested up to 7.1.4
View as table
DateEstimated installs
Nov 9, 2026233,516
Nov 8, 2026233,990
Nov 7, 2026233,692
Nov 5, 2026233,595
Nov 4, 2026233,532
Nov 3, 2026233,079
Nov 2, 2026233,540
Nov 1, 2026234,296
Oct 31, 2026233,387
Oct 30, 2026233,726
Oct 29, 2026233,640
Oct 28, 2026233,494
Oct 27, 2026233,918

Rank over time

#253 · down 4 in the last 30 days

Popular rank
Popular rank: 15 days across 1 series.#250#252Oct 16Oct 27Nov 1Nov 5Nov 9Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 9, 2026#253
Nov 8, 2026#252
Nov 7, 2026#252
Nov 6, 2026#252
Nov 5, 2026#252
Nov 4, 2026#252
Nov 3, 2026#252
Nov 2, 2026#251
Nov 1, 2026#251
Oct 31, 2026#252
Oct 30, 2026#252
Oct 29, 2026#252
Oct 28, 2026#252
Oct 27, 2026#252
Oct 16, 2026#249

Growth %

Average -0.01% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 12 days across 1 series.0%Oct 28Oct 30Nov 1Nov 3Nov 5Nov 7Nov 9
View as table
DateGrowth
Nov 9, 2026-0.20%
Nov 8, 2026+0.13%
Nov 7, 2026+0.02%
Nov 5, 2026+0.03%
Nov 4, 2026+0.19%
Nov 3, 2026-0.20%
Nov 2, 2026-0.32%
Nov 1, 2026+0.39%
Oct 31, 2026-0.14%
Oct 30, 2026+0.04%
Oct 29, 2026+0.06%
Oct 28, 2026-0.18%

Active installs band

200K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 15 days across 1 series.190K200K210KOct 16Oct 27Nov 1Nov 5Nov 9Oct 29, 2026: Tested up to 7.1.4
View as table
DateDaily snapshot
Nov 9, 2026200K+
Nov 8, 2026200K+
Nov 7, 2026200K+
Nov 6, 2026200K+
Nov 5, 2026200K+
Nov 4, 2026200K+
Nov 3, 2026200K+
Nov 2, 2026200K+
Nov 1, 2026200K+
Oct 31, 2026200K+
Oct 30, 2026200K+
Oct 29, 2026200K+
Oct 28, 2026200K+
Oct 27, 2026200K+
Oct 16, 2026200K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where Variation Swatches for WooCommerce ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

Change log

From our daily snapshot of WordPress.org
  1. Rank #252 → #252Downloads -12.9%
    • Tested up to 7.1.3 → 7.1.4

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v1.0100%

Rating trend

4.6★★★★★51 reviews · steady in the last 30 days

Requirements & info

Version history
Version
1.0.14
Requires WordPress
5.4
Tested up to
7.1.4
Requires PHP
7.4
First released
Jul 15, 2022
Last updated
Aug 26, 2026
Releases, last 12 months
…

Questions about Variation Swatches for WooCommerce

How many websites use Variation Swatches for WooCommerce?

Variation Swatches for WooCommerce is active on 200K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #253 most popular plugin on WordPress.org.

How many times has Variation Swatches for WooCommerce been downloaded?

3,155,437 times in total since 2022. On a typical day it’s downloaded about 1,288 times. See download stats

When was Variation Swatches for WooCommerce last updated?

Version 1.0.14 came out on Aug 26, 2026 (2 months ago). See every release

Is Variation Swatches for WooCommerce compatible with the latest WordPress?

Yes. It’s tested up to WordPress 7.1.4, the current version.

Does Variation Swatches for WooCommerce have known security vulnerabilities?

No. WPVulnerability’s database lists no known vulnerabilities for Variation Swatches for WooCommerce. See its security record

Is Variation Swatches for WooCommerce still maintained?

Yes. Its last release was 2 months ago. Its authors resolved 2 of the 2 support threads opened in the last two months.

What rating does Variation Swatches for WooCommerce have?

4.6 out of 5 from 51 reviews on WordPress.org. 88% of them give 5 stars.

What are the best alternatives to Variation Swatches for WooCommerce?

The plugins most like Variation Swatches for WooCommerce, by the tags they share, are Choosly (10K+), SwatchKit (fewer than 10) and ShopEngine (100K+). Compare all alternatives

Latest reviews

Analyze reviews

Review stats

4.6

★★★★★

51 reviews

  • 5 stars: 45 reviews, 88%
  • 4 stars: 1 reviews, 2%
  • 3 stars: 1 reviews, 2%
  • 2 stars: 0 reviews, 0%
  • 1 stars: 4 reviews, 8%
Positive
90%4–5★
Mixed
2%3★
Critical
8%1–2★
  • About 4 more 5★ reviews would lift it to 4.7.
  • Each new 1★ review takes 10 five-star reviews to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
Variation Swatches for WooCommerce
Suggested:
Metric
Estimated installs≈ 230,000
Reported installs200K+
Rating4.6
Reviews51
Total downloads3.2M
AuthorBrainstorm Force
First releasedJul 15, 2022
Version1.0.14
Requires WP5.4
Requires PHP7.4
Last updatedAug 26, 2026

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Side by side:Variation Swatches for WooCommerce vs ChooslyVariation Swatches for WooCommerce vs SwatchKitVariation Swatches for WooCommerce vs ShopEngine

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