Variation Swatches for WooCommerce – Color, Image & Size Swatches
v1.0.14by Brainstorm Force · updated 2 months ago
Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers decide faster and buy with confidence.
- Rank
- #253
- Down1 vs yesterday
- Active installs (est.)
- ≈ 230,000
- 200K+ reported · Low
- Total downloads
- 3.2M
- 3,155,437 all-time
- Rating
- 4.6/5
- 51 reviews
- Support resolved
- 100%
- 2 of 2 threads, last 2 months
Variation Swatches for WooCommerce at a glance
Variation Swatches for WooCommerce is a WordPress plugin by Brainstorm Force with 200K+ active installs, the #253 most popular plugin on WordPress.org. On a typical day it’s downloaded about 1,288 times, 18% fewer than the month before. It’s rated 4.6 out of 5 from 51 reviews. Version 1.0.14 came out on Aug 26, 2026 and is tested up to WordPress 7.1.4. It leads the 5 plugins tagged “woocommerce color swatches”. It was first released in 2022.
Chart time range
Applies to every chart below. History from Oct 10, 2026, 31 days.
Downloads over time
Download stats36.9K downloads · the last 30 days
View as table
| Date | Variation Swatches for WooCommerce |
|---|---|
| Nov 8, 2026 | 909 |
| Nov 7, 2026 | 919 |
| Nov 6, 2026 | 1,069 |
| Nov 5, 2026 | 1,234 |
| Nov 4, 2026 | 1,455 |
| Nov 3, 2026 | 1,437 |
| Nov 2, 2026 | 1,342 |
| Nov 1, 2026 | 1,088 |
| Oct 31, 2026 | 1,087 |
| Oct 30, 2026 | 1,153 |
| Oct 29, 2026 | 1,343 |
| Oct 28, 2026 | 1,428 |
| Oct 27, 2026 | 1,378 |
| Oct 26, 2026 | 1,408 |
| Oct 25, 2026 | 1,188 |
| Oct 24, 2026 | 1,229 |
| Oct 23, 2026 | 1,403 |
| Oct 22, 2026 | 1,486 |
| Oct 21, 2026 | 1,299 |
| Oct 20, 2026 | 1,281 |
| Oct 19, 2026 | 1,292 |
| Oct 18, 2026 | 1,112 |
| Oct 17, 2026 | 1,166 |
| Oct 16, 2026 | 1,120 |
| Oct 15, 2026 | 1,236 |
| Oct 14, 2026 | 1,236 |
| Oct 13, 2026 | 1,300 |
| Oct 12, 2026 | 1,244 |
| Oct 11, 2026 | 966 |
| Oct 10, 2026 | 1,118 |
Unusual spikes are usually updates, not new installs.
Estimated installs
≈ 233,516 · -0.2% in the last 30 days
View as table
| Date | Estimated installs |
|---|---|
| Nov 9, 2026 | 233,516 |
| Nov 8, 2026 | 233,990 |
| Nov 7, 2026 | 233,692 |
| Nov 5, 2026 | 233,595 |
| Nov 4, 2026 | 233,532 |
| Nov 3, 2026 | 233,079 |
| Nov 2, 2026 | 233,540 |
| Nov 1, 2026 | 234,296 |
| Oct 31, 2026 | 233,387 |
| Oct 30, 2026 | 233,726 |
| Oct 29, 2026 | 233,640 |
| Oct 28, 2026 | 233,494 |
| Oct 27, 2026 | 233,918 |
Rank over time
#253 · down 4 in the last 30 days
View as table
| Date | Daily snapshot |
|---|---|
| Nov 9, 2026 | #253 |
| Nov 8, 2026 | #252 |
| Nov 7, 2026 | #252 |
| Nov 6, 2026 | #252 |
| Nov 5, 2026 | #252 |
| Nov 4, 2026 | #252 |
| Nov 3, 2026 | #252 |
| Nov 2, 2026 | #251 |
| Nov 1, 2026 | #251 |
| Oct 31, 2026 | #252 |
| Oct 30, 2026 | #252 |
| Oct 29, 2026 | #252 |
| Oct 28, 2026 | #252 |
| Oct 27, 2026 | #252 |
| Oct 16, 2026 | #249 |
Growth %
Average -0.01% a day in the last 30 days
View as table
| Date | Growth |
|---|---|
| Nov 9, 2026 | -0.20% |
| Nov 8, 2026 | +0.13% |
| Nov 7, 2026 | +0.02% |
| Nov 5, 2026 | +0.03% |
| Nov 4, 2026 | +0.19% |
| Nov 3, 2026 | -0.20% |
| Nov 2, 2026 | -0.32% |
| Nov 1, 2026 | +0.39% |
| Oct 31, 2026 | -0.14% |
| Oct 30, 2026 | +0.04% |
| Oct 29, 2026 | +0.06% |
| Oct 28, 2026 | -0.18% |
Active installs band
200K+ on WordPress.org
View as table
| Date | Daily snapshot |
|---|---|
| Nov 9, 2026 | 200K+ |
| Nov 8, 2026 | 200K+ |
| Nov 7, 2026 | 200K+ |
| Nov 6, 2026 | 200K+ |
| Nov 5, 2026 | 200K+ |
| Nov 4, 2026 | 200K+ |
| Nov 3, 2026 | 200K+ |
| Nov 2, 2026 | 200K+ |
| Nov 1, 2026 | 200K+ |
| Oct 31, 2026 | 200K+ |
| Oct 30, 2026 | 200K+ |
| Oct 29, 2026 | 200K+ |
| Oct 28, 2026 | 200K+ |
| Oct 27, 2026 | 200K+ |
| Oct 16, 2026 | 200K+ |
Search rankings
Where it appears in WordPress.org search for the searches you track, checked every day.
See where Variation Swatches for WooCommerce ranks in search
Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.
Change log
From our daily snapshot of WordPress.org- Rank #252 → #252Downloads -12.9%
- Tested up to 7.1.3 → 7.1.4
Versions in use
Share of active installs on each published version, from WordPress.org.
- v1.0100%
Rating trend
4.6★★★★★51 reviews · steady in the last 30 days
Requirements & info
Version history- Version
- 1.0.14
- Requires WordPress
- 5.4
- Tested up to
- 7.1.4
- Requires PHP
- 7.4
- First released
- Jul 15, 2022
- Last updated
- Aug 26, 2026
- Releases, last 12 months
- …
Questions about Variation Swatches for WooCommerce
How many websites use Variation Swatches for WooCommerce?
Variation Swatches for WooCommerce is active on 200K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #253 most popular plugin on WordPress.org.
How many times has Variation Swatches for WooCommerce been downloaded?
3,155,437 times in total since 2022. On a typical day it’s downloaded about 1,288 times. See download stats
When was Variation Swatches for WooCommerce last updated?
Version 1.0.14 came out on Aug 26, 2026 (2 months ago). See every release
Is Variation Swatches for WooCommerce compatible with the latest WordPress?
Yes. It’s tested up to WordPress 7.1.4, the current version.
Does Variation Swatches for WooCommerce have known security vulnerabilities?
No. WPVulnerability’s database lists no known vulnerabilities for Variation Swatches for WooCommerce. See its security record
Is Variation Swatches for WooCommerce still maintained?
Yes. Its last release was 2 months ago. Its authors resolved 2 of the 2 support threads opened in the last two months.
What rating does Variation Swatches for WooCommerce have?
4.6 out of 5 from 51 reviews on WordPress.org. 88% of them give 5 stars.
What are the best alternatives to Variation Swatches for WooCommerce?
The plugins most like Variation Swatches for WooCommerce, by the tags they share, are Choosly (10K+), SwatchKit (fewer than 10) and ShopEngine (100K+). Compare all alternatives
Latest reviews
Analyze reviewsReview stats
4.6
★★★★★
51 reviews
- 5 stars: 45 reviews, 88%
- 4 stars: 1 reviews, 2%
- 3 stars: 1 reviews, 2%
- 2 stars: 0 reviews, 0%
- 1 stars: 4 reviews, 8%
- Positive
- 90%4–5★
- Mixed
- 2%3★
- Critical
- 8%1–2★
- About 4 more 5★ reviews would lift it to 4.7.
- Each new 1★ review takes 10 five-star reviews to balance out.
Compare with competitors
Add up to 1 competitor. No account needed.
| Metric | |
|---|---|
| Estimated installs | ≈ 230,000 |
| Reported installs | 200K+ |
| Rating | 4.6 |
| Reviews | 51 |
| Total downloads | 3.2M |
| Author | Brainstorm Force |
| First released | Jul 15, 2022 |
| Version | 1.0.14 |
| Requires WP | 5.4 |
| Requires PHP | 7.4 |
| Last updated | Aug 26, 2026 |
Alternatives to Variation Swatches for WooCommerce
Compare all alternativesPopular plugins with the same tags, the most in common first.

Choosly
by VillaTheme
Showcase variations and impress your customers with beautiful swatches such as color, button, image, and more.
- Rank
- #1,740
- Installs
- 10K+
- 4.7

SwatchKit
by Modina Theme
Color, image and size variation swatches for WooCommerce. Still correct past 30 variations. Shop swatches free, under 4KB, no jQuery.
- Rank
- #61,434
- Installs
- Fewer than 10

ShopEngine
by Roxnor
WooCommerce builder for Elementor & Gutenberg, offering product templates, product sliders, shopping cart, quick view, Woo Wishlist, product filter.
- Rank
- #459
- Installs
- 100K+
- 4.6

WCBoost
by WCBoost
WCBoost – Variation Swatches is the ultimate plugin to display WooCommerce product variations in style.
- Rank
- #807
- Installs
- 40K+
- 4.8

Product Labels, Quick View, Buy Now, Pre-Orders, Frequently Bought Together & More for WooCommerce
by Syed Balkhi
40+ WooCommerce modules in one plugin: product labels, quick view, buy now, pre-orders, variation swatches, discount rules & more.
- Rank
- #2,285
- Installs
- 9K+
- 4.2

WowStore
by WPXPO
Build eCommerce sites & boost your earnings with the WooCommerce Builder, WooCommerce Blocks, and more effective features.
- Rank
- #3,549
- Installs
- 4K+
- 4.6
Side by side:Variation Swatches for WooCommerce vs ChooslyVariation Swatches for WooCommerce vs SwatchKitVariation Swatches for WooCommerce vs ShopEngine
More by Brainstorm Force
See everything by Brainstorm ForceOther plugins from this author in our catalog.

Ultimate Addons for Elementor
by Brainstorm Force
Elementor addons with 18+ free widgets, Header & Footer Builder, WooCommerce widgets & templates. Trusted by 2+ million websites.
- Rank
- #26
- Installs
- 2M+
- 4.9

Starter Templates
by Brainstorm Force
300+ free WordPress website templates, page templates & block patterns. A starter sites library for Elementor, Gutenberg & any theme.
- Rank
- #33
- Installs
- 1M+
- 4.9

Spectra Legacy
by Brainstorm Force
Gutenberg blocks for existing Spectra websites. Maintained, stable, and fully supported — no action needed on your part.
- Rank
- #63
- Installs
- 1M+
- 4.7

SureForms
by Brainstorm Force
AI form generator and WordPress form builder for contact and Stripe payment forms, with surveys and quizzes in SureForms Business.
- Rank
- #119
- Installs
- 500K+
- 4.8

Custom Fonts
by Brainstorm Force
Custom Fonts is a powerful WordPress plugin that allows you to upload your own custom fonts or choose from a vast collection of Google Fonts, all host …
- Rank
- #147
- Installs
- 400K+
- 4.3

SureRank SEO
by Brainstorm Force
Lightweight SEO assistant for meta tags, schema and structured data, XML sitemaps, Open Graph previews, robots.txt, and Search Console.
- Rank
- #155
- Installs
- 300K+
- 4.8