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Best optin plugins for WordPress

The most popular optin plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Popup Builder & Popup Maker for WordPress leads with 1M+ active installs, ahead of Popup Maker (600K+) and Hustle (80K+). All 38 plugins tagged “Optin” are below, with figures from WordPress.org that update every day.

Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.

Research this niche or see all plugins.

Top 10 optin plugins

  1. 1.
    Popup Builder & Popup Maker for WordPress

    The most installed optin plugin, with 1M+ active installs. Rated 4.3 from 822 reviews, updated 2 months ago.

  2. 2.
    Popup Maker

    600K+ active installs. Rated 4.9 from 4,515 reviews, updated 1 month ago.

  3. 3.
    Hustle

    80K+ active installs. Rated 4.4 from 859 reviews, updated 4 days ago.

  4. 4.
    Advanced Popups

    60K+ active installs. Rated 4.0 from 9 reviews, updated 3 months ago.

  5. 5.
    Icegram Engage

    10K+ active installs. Rated 4.7 from 370 reviews, updated 2 days ago.

  6. 6.
    AI Popup Builder & Popup Maker by OptiMonk

    3K+ active installs. Rated 4.7 from 98 reviews, updated 1 month ago. Tested only up to WordPress 6.9.11.

  7. 7.
    Convertful

    3K+ active installs. Rated 4.3 from 6 reviews, updated 2 months ago.

  8. 8.
    HollerBox

    2K+ active installs. Rated 4.8 from 32 reviews, updated 1 month ago.

  9. 9.
    WP Optin Wheel

    1K+ active installs. Rated 4.9 from 81 reviews, updated 10 months ago. Tested only up to WordPress 6.9.11.

  10. 10.
    Simple Membership MailChimp Integration

    900+ active installs. Only 2 reviews so far, updated 5 months ago.

All 38 plugins tagged “Optin”