Best optin plugins for WordPress
The most popular optin plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. Popup Builder & Popup Maker for WordPress leads with 1M+ active installs, ahead of Popup Maker (600K+) and Hustle (80K+). All 38 plugins tagged “Optin” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
Research this niche or see all plugins.
Top 10 optin plugins
- 1.
Popup Builder & Popup Maker for WordPressThe most installed optin plugin, with 1M+ active installs. Rated 4.3 from 822 reviews, updated 2 months ago.
- 2.
Popup Maker600K+ active installs. Rated 4.9 from 4,515 reviews, updated 1 month ago.
- 3.
Hustle80K+ active installs. Rated 4.4 from 859 reviews, updated 4 days ago.
- 4.Advanced Popups
60K+ active installs. Rated 4.0 from 9 reviews, updated 3 months ago.
- 5.
Icegram Engage10K+ active installs. Rated 4.7 from 370 reviews, updated 2 days ago.
- 6.
AI Popup Builder & Popup Maker by OptiMonk3K+ active installs. Rated 4.7 from 98 reviews, updated 1 month ago. Tested only up to WordPress 6.9.11.
- 7.
Convertful3K+ active installs. Rated 4.3 from 6 reviews, updated 2 months ago.
- 8.
HollerBox2K+ active installs. Rated 4.8 from 32 reviews, updated 1 month ago.
- 9.
WP Optin Wheel1K+ active installs. Rated 4.9 from 81 reviews, updated 10 months ago. Tested only up to WordPress 6.9.11.
- 10.Simple Membership MailChimp Integration
900+ active installs. Only 2 reviews so far, updated 5 months ago.
All 38 plugins tagged “Optin”

Popup Builder & Popup Maker for WordPress
Down in the last 7 days:2#54by Syed Balkhi2 months ago
🤩 Make popups & optin forms to get more email newsletter subscribers, leads, and sales - #1 most popular popup builder plugin! 🚀
- Installs
- 1M+
- Rating
- 4.3(822)
- Downloads
- 6.1K/day

Popup Maker
#91by Daniel Iser1 month ago
Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & impressions, keep your data, no monthly subscription.
- Installs
- 600K+
- Rating
- 4.9(4.5K)
- Downloads
- 3.2K/day

Hustle
#505by WPMU DEV - Your All-in-One WordPress Platform4 days ago
Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder
- Installs
- 80K+
- Rating
- 4.4(859)
- Downloads
- 1.6K/day
Advanced Popups
Down in the last 7 days:2#690by codesupplyco4 months ago
Display high-converting newsletter popups, a cookie notice, or a notification with the light-weight yet feature-rich plugin.
- Installs
- 60K+
- Rating
- 4.0(9)
- Downloads
- 191/day

Icegram Engage
#1,477by Icegram2 days ago
Create high-converting popups, floating hello bars, slide-ins, opt-in forms & CTAs in minutes. Unlimited campaigns, no pageview limits & no coding.
- Installs
- 10K+
- Rating
- 4.7(370)
- Downloads
- 970/day

AI Popup Builder & Popup Maker by OptiMonk
Down in the last 7 days:15#3,705by OptiMonk Popup Creators1 month ago
Chat with an AI agent to build fully custom, on-brand popups. No templates. No designers.
- Installs
- 3K+
- Rating
- 4.7(98)
- Downloads
- 49/day

Convertful
Down in the last 7 days:7#3,806by Convertful Team2 months ago
All the modern on-site conversion solutions, natively integrates with all modern Email Marketing Platforms.
- Installs
- 3K+
- Rating
- 4.3(6)
- Downloads
- 22/day

HollerBox
Down in the last 7 days:27#4,437by Adrian Tobey1 month ago
Get more leads and sales with effective popups that convert! Integrate HollerBox with your favorite CRM and email marketing tools.
- Installs
- 2K+
- Rating
- 4.8(32)
- Downloads
- 47/day

WP Optin Wheel
Down in the last 7 days:2#5,658by Maarten B11 months ago
Grow your sales and email list by offering your visitors a chance to win a prize through spinning the wheel of fortune.
- Installs
- 1K+
- Rating
- 4.9(81)
- Downloads
- 22/day
Simple Membership MailChimp Integration
Down in the last 7 days:12#7,051by wp.insider6 months ago
An addon for the simple membership plugin to signup members to your MailChimp list
- Installs
- 900+
- Rating
- 3.0(2)
- Downloads
- 11/day

Optinly
Down in the last 7 days:8#7,867by optinlyhq2 years ago
Capture more leads & increase conversions with Optinly. Use 75+ templates and advanced triggering options to create highly converting popup campaigns!
- Installs
- 700+
- Rating
- 4.3(16)
- Downloads
- 11/day

Wisepops Popups & Notifications
Down in the last 7 days:38#9,217by gregwisepops2 months ago
Add Wisepops popups to your WordPress to effortlessly capture and engage web visitors and turn them into leads and happy customers.
- Installs
- 400+
- Rating
- 5.0(6)
- Downloads
- 11/day

FormLift for Keap (Legacy) Web Forms
Down in the last 7 days:6#10,177by Adrian Tobey5 months ago
Import Keap Web Forms into WordPress and easily customize their style. Display with short-codes.
- Installs
- 300+
- Rating
- 4.6(12)
- Downloads
- 11/day

Easy Notify Lite
Down in the last 7 days:52#10,421by GhozyLab11 months ago
The best Popup Builder plugin to display image, video, notify or announcement with very ease and elegant.
- Installs
- 300+
- Rating
- 3.3(18)
- Downloads
- 11/day

OptinCraft
Down in the last 7 days:18#11,347by Crafium4 months ago
Build stunning and high-converting optins & popups with OptinCraft, the powerful WordPress drag and drop popup builder & popup maker to boost sales.
- Installs
- 200+
- Rating
- 5.0(3)
- Downloads
- 11/day
Popup and Widget Builder
Up in the last 7 days:94#11,464by Poper Popups & Widgets3 months ago
Popups Builder that uses AI to convert visitors into customers, increase subscriber count, and skyrocket sales. Create engaging widgets & videos.
- Installs
- 200+
- Rating
- 5.0(7)
- Downloads
- 10/day
Affiliates Manager MailChimp Integration
Up in the last 7 days:15#17,047by wp.insider1 year ago
An addon for the Affiliates Manager plugin to signup the affiliates to your MailChimp list
- Installs
- 90+
- Rating
- 4.0(1)
- Downloads
- 0/day

Redirect for Bloom by Logic Hop
Up in the last 7 days:6#19,356by Logic Hop10 years ago
Easily add a redirect to any Bloom email optin form. Simply enter redirect=/your-redirect-path as the Success Message and the plugin handles the rest.
- Installs
- 60+
- Rating
- 4.0(4)
- Downloads
- 0/day
Simple Aweber Optin Widget
Up in the last 7 days:148#20,266by Abu Bakar10 years ago
This plugin adds an Aweber optin widget to your wordpress site. Very easy to setup! Responsive Designs and Higly Customizable!
- Installs
- 50+
- Rating
- 4.5(4)
- Downloads
- 0/day

Easy Popup Maker
#21,971by wp-buy1 year ago
This plugin will help you create effective marketing popups for your blog. Create the most optimal popup to boost your site sales.
- Installs
- 40+
- Rating
- –
- Downloads
- 0/day

Caching Compatible Cookie Opt-In and JavaScript
#27,837by matthias.wagner12 days ago
Shows an opt-in banner and loads scripts either always or only after opt-in. Provides full compatibility with caching plugins since scripts are loaded …
- Installs
- 20+
- Rating
- 5.0(1)
- Downloads
- 6/day

Popup Zen
#31,390by Scott Bolinger7 years ago
A WordPress popup that is ultra lightweight, simple to use, and small.
- Installs
- 10+
- Rating
- 4.9(7)
- Downloads
- 0/day
Popup builder by AZEXO
#39,320by azexo8 years ago
Frontend drag & drop popup builder for layouts any complexity.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

Lead Captor
Up in the last 7 days:1,382#40,299by Quema Labs9 years ago
Attractive popup forms on exit intent to convert visitors into subscribers.
- Installs
- 10+
- Rating
- 2.0(1)
- Downloads
- 0/day
Infusionsoft Exit Optin
Up in the last 7 days:1,804#41,414by Jacob Allred12 years ago
Pop-up an Infusionsoft web form when your visitor goes to leave your site.
- Installs
- 10+
- Rating
- 1.0(1)
- Downloads
- 0/day
Moptin
Down in the last 7 days:1,704#47,094by My Coding Tricks10 years ago
Moptin is an Email Subscription Optin Form WordPress Plugin.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

EZFunnels
Down in the last 7 days:6,649#47,568by ezmarketing5 years ago
Connect your EZFunnels pages to your WordPress blog. Create custom URLs for your pages or set a funnelstep as homepage on your blog.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day

easy Cookie Consent
Up in the last 7 days:19,414#49,033by msar6 years ago
This Plugin provides an easy to setup CookieConsent form within a modal box. You can organize scripts/Cookies in groups and the user can choose which …
- Installs
- <10
- Rating
- –
- Downloads
- 1/day

AS MemberPress Campaign Monitor Integration
Up in the last 7 days:7,993#49,874by Akshar Soft Solutions1 year ago
Integrate Campaign Monitor Optin with your Memberpress Plugin
- Installs
- <10
- Rating
- 5.0(1)
- Downloads
- 0/day

Pinterest Follow Opt-in
Up in the last 7 days:14,352#56,926by daviddietz6 years ago
Pinterest Opt-in by BestBlogTech.com adds a Pinterest follow opt-in your WordPress website.
- Installs
- <10
- Rating
- –
- Downloads
- 6/day
OptinFlare
Up in the last 7 days:8,340#59,369by MailerPress Team9 days ago
Popup builder and opt-in forms for WordPress. Create popups, fly-ins, inline signup forms and sticky bars to grow your email list.
- Installs
- <10
- Rating
- –
- Downloads
- 11/day

Newsletter Optin Block
Up in the last 7 days:12,542#59,897by Pascal CESCATO2 months ago
Automatically injects a Contact Form 7 form into posts and syncs subscribers with a Mailjet list.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

PopMint
Up in the last 7 days:7,031#63,856by denm2 months ago
Email capture popup with timing, exit intent and scroll triggers, an optional always-available side tab, spam protection and built-in analytics.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day

GrowthLife GrowOptin
#67,753by growthlife2 months ago
A lightweight glassmorphism newsletter popup — collect subscribers, deliver lead-magnet files, and export to Excel. Free forever.
- Installs
- <10
- Rating
- –
- Downloads
- 2/day
Epic Popup Creator
#71,049by Arnab Mondal6 years ago
An easy to use and light plugin for creating popup with user friendly interface.
- Installs
- <10
- Rating
- –
- Downloads
- 0/day