Best ab test plugins for WordPress
The most popular ab test plugins for WordPress in November 2026, in WordPress.org’s own popular order, which follows active installs. EasyTest leads with 10K+ active installs, ahead of Mida A/B Testing (50+) and ImproveAB (10+). All 6 plugins tagged “ab test” are below, with figures from WordPress.org that update every day.
Installs aren’t everything: a recent release, a “Tested up to” that matches the current WordPress, and support threads that get resolved show a plugin is looked after. Open any plugin for its downloads, rank history and alternatives.
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Top 6 ab test plugins
- 1.EasyTest
The most installed ab test plugin, with 10K+ active installs. Only 1 review so far, updated 1 month ago.
- 2.
Mida A/B Testing50+ active installs. No reviews yet, updated 1 month ago.
- 3.
ImproveAB10+ active installs. No reviews yet, updated 2 weeks ago.
- 4.A/B See
10+ active installs. Only 2 reviews so far, last updated 11 years ago. Tested only up to WordPress 4.2.39.
- 5.WooCommerce title split test
10+ active installs. No reviews yet, last updated 11 years ago. Tested only up to WordPress 4.1.42.
- 6.Formidable A/B Tests
10+ active installs. No reviews yet, last updated 10 years ago. Tested only up to WordPress 4.4.34.
All 6 plugins tagged “ab test”
EasyTest
Down in the last 7 days:7#1,514by WP Grids1 month ago
A/B test your pages, headlines and buttons. Runs on your own site: no account, no visitor limit, and your data never leaves.
- Installs
- 10K+
- Rating
- 5.0(1)
- Downloads
- 38/day

Mida A/B Testing
#20,160by midatest1 month ago
A free plugin to add your mida tracking script to your WordPress site. The official mida Plugin for WordPress.
- Installs
- 50+
- Rating
- –
- Downloads
- 6/day

ImproveAB
#34,143by ImproveKit19 days ago
Free AB testing and split testing for WordPress. Test headlines, buttons and pages on any builder, with no cookies and no traffic limits.
- Installs
- 10+
- Rating
- –
- Downloads
- 5/day
A/B See
Down in the last 7 days:2,346#39,889by Scott Grant11 years ago
WordPress A/B testing in two shortcodes.
- Installs
- 10+
- Rating
- 5.0(2)
- Downloads
- 0/day
WooCommerce title split test
#46,059by staskus11 years ago
Plugin allows you to make different split versions of your product title and discover which one sells more. So you can optimize it !!
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day
Formidable A/B Tests
Down in the last 7 days:2,226#47,914by Michael Davis10 years ago
Easily A/B test your Formidable Pro created forms.
- Installs
- 10+
- Rating
- –
- Downloads
- 0/day