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Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation

v1.45

by Sumo · updated 20 days ago

Sumo is trusted by over 600,000 businesses — small and large — in growing their email lists, customer base, and revenue online.

analyticsecommerceemailleadsmarketing
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#1,493
No change0 vs yesterday
Active installs (est.)
≈ 16,000
10K+ reported · Medium
Total downloads
2.5M
2,482,120 all-time
Rating
4.2/5
519 reviews
Support resolved
–
0 of 0 threads, last 2 months
Growing·Downloads +251% (30d)·Toward 20K+ · ETA ~3d

Website Pop-up Builder by BDOW! (formerly Sumo) at a glance

Website Pop-up Builder by BDOW! (formerly Sumo) is a WordPress plugin by Sumo with 10K+ active installs, the #1,493 most popular plugin on WordPress.org. On a typical day it’s downloaded about 198 times, 251% more than the month before. It’s rated 4.2 out of 5 from 519 reviews. Version 1.45 came out on Oct 19, 2026 and is tested up to WordPress 7.1.4. It leads the 200 plugins tagged “leads”. It was first released in 2014.

Chart time range

Applies to every chart below. History from Oct 9, 2026, 31 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

13.7K downloads · the last 30 days

Downloads over time
Website Pop-up Builder by BDOW! (formerly Sumo) Compare series
Downloads over time: 30 days across 1 series.02K4KOct 9Oct 14Oct 19Oct 24Oct 28Nov 2Nov 7Oct 29, 2026: Tested up to 7.1.4Oct 27, 2026: Tested up to 7.1.3
View as table
DateWebsite Pop-up Builder by BDOW! (formerly Sumo)
Nov 7, 2026142
Nov 6, 2026158
Nov 5, 2026149
Nov 4, 2026176
Nov 3, 2026178
Nov 2, 2026210
Nov 1, 2026193
Oct 31, 2026187
Oct 30, 2026203
Oct 29, 2026678
Oct 28, 20261,112
Oct 27, 2026235
Oct 26, 2026273
Oct 25, 2026236
Oct 24, 2026221
Oct 23, 2026385
Oct 22, 2026496
Oct 21, 2026597
Oct 20, 20264,587
Oct 19, 20262,835
Oct 18, 202636
Oct 17, 202639
Oct 16, 202646
Oct 15, 202641
Oct 14, 202641
Oct 13, 202648
Oct 12, 202633
Oct 11, 202645
Oct 10, 202640
Oct 9, 202659

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 16,213 · -1.4% in the last 30 days

Estimated installs
Estimated installs: 12 days across 1 series.16.2K16.3K16.4KOct 27Oct 29Oct 31Nov 2Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4Oct 27, 2026: Tested up to 7.1.3
View as table
DateEstimated installs
Nov 8, 202616,213
Nov 7, 202616,214
Nov 5, 202616,246
Nov 4, 202616,251
Nov 3, 202616,248
Nov 2, 202616,248
Nov 1, 202616,242
Oct 31, 202616,268
Oct 30, 202616,372
Oct 29, 202616,270
Oct 28, 202616,341
Oct 27, 202616,440

Rank over time

#1,493 · up 3 in the last 30 days

Popular rank
Popular rank: 14 days across 1 series.#1.5K#1.5KOct 16Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4Oct 27, 2026: Tested up to 7.1.3
View as table
DateDaily snapshot
Nov 8, 2026#1,493
Nov 7, 2026#1,493
Nov 6, 2026#1,491
Nov 5, 2026#1,491
Nov 4, 2026#1,491
Nov 3, 2026#1,490
Nov 2, 2026#1,492
Nov 1, 2026#1,494
Oct 31, 2026#1,492
Oct 30, 2026#1,490
Oct 29, 2026#1,496
Oct 28, 2026#1,498
Oct 27, 2026#1,498
Oct 16, 2026#1,496

Growth %

Average -0.12% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 11 days across 1 series.-0.5%0%0.5%Oct 28Oct 30Nov 1Nov 4Nov 8
View as table
DateGrowth
Nov 8, 2026-0.01%
Nov 7, 2026-0.10%
Nov 5, 2026-0.03%
Nov 4, 2026+0.02%
Nov 3, 20260.00%
Nov 2, 2026+0.04%
Nov 1, 2026-0.16%
Oct 31, 2026-0.64%
Oct 30, 2026+0.63%
Oct 29, 2026-0.43%
Oct 28, 2026-0.60%

Active installs band

10K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 14 days across 1 series.9.5K10K10.5KOct 16Oct 27Oct 31Nov 4Nov 8Oct 29, 2026: Tested up to 7.1.4Oct 27, 2026: Tested up to 7.1.3
View as table
DateDaily snapshot
Nov 8, 202610K+
Nov 7, 202610K+
Nov 6, 202610K+
Nov 5, 202610K+
Nov 4, 202610K+
Nov 3, 202610K+
Nov 2, 202610K+
Nov 1, 202610K+
Oct 31, 202610K+
Oct 30, 202610K+
Oct 29, 202610K+
Oct 28, 202610K+
Oct 27, 202610K+
Oct 16, 202610K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where Website Pop-up Builder by BDOW! (formerly Sumo) ranks in search

Track this plugin to check its position for the searches you choose, daily, with an alert when it moves.

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Change log

From our daily snapshot of WordPress.org
  1. Rank #1498 → #1491Downloads -30.1%
    • Tested up to 7.1.3 → 7.1.4
  2. Rank #1496 → #1490Downloads -18.2%
    • Tested up to 6.8.11 → 7.1.3
    • Released 1.45 (was 1.44)

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v1.4534%
  • v1.4420%
  • v1.3114%
  • v1.3514%
  • Other18%

Rating trend

4.2★★★★★519 reviews · steady in the last 30 days

Requirements & info

Version history
Version
1.45
Requires WordPress
4.7
Tested up to
7.1.4
Requires PHP
7.0
First released
Feb 27, 2014
Last updated
Oct 19, 2026
Releases, last 12 months
…

Questions about Website Pop-up Builder by BDOW! (formerly Sumo)

How many websites use Website Pop-up Builder by BDOW! (formerly Sumo)?

Website Pop-up Builder by BDOW! (formerly Sumo) is active on 10K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #1,493 most popular plugin on WordPress.org.

How many times has Website Pop-up Builder by BDOW! (formerly Sumo) been downloaded?

2,482,120 times in total since 2014. On a typical day it’s downloaded about 198 times. See download stats

When was Website Pop-up Builder by BDOW! (formerly Sumo) last updated?

Version 1.45 came out on Oct 19, 2026 (2 weeks ago). See every release

Is Website Pop-up Builder by BDOW! (formerly Sumo) compatible with the latest WordPress?

Yes. It’s tested up to WordPress 7.1.4, the current version.

Does Website Pop-up Builder by BDOW! (formerly Sumo) have known security vulnerabilities?

None that affect the current version. WPVulnerability’s database lists 1 older issue, fixed in earlier versions, so keep Website Pop-up Builder by BDOW! (formerly Sumo) up to date. See its security record

Is Website Pop-up Builder by BDOW! (formerly Sumo) still maintained?

Yes. Its last release was 2 weeks ago. No support threads were opened in the last two months.

What rating does Website Pop-up Builder by BDOW! (formerly Sumo) have?

4.2 out of 5 from 519 reviews on WordPress.org. 71% of them give 5 stars.

What are the best alternatives to Website Pop-up Builder by BDOW! (formerly Sumo)?

The plugins most like Website Pop-up Builder by BDOW! (formerly Sumo), by the tags they share, are Popup Builder & Popup Maker for WordPress (1M+), HubSpot All-In-One Marketing (200K+) and Mailchimp List Subscribe Form (60K+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

4.2

★★★★★

519 reviews

  • 5 stars: 369 reviews, 71%
  • 4 stars: 36 reviews, 7%
  • 3 stars: 17 reviews, 3%
  • 2 stars: 20 reviews, 4%
  • 1 stars: 77 reviews, 15%
Positive
78%4–5★
Mixed
3%3★
Critical
19%1–2★
  • About 65 more 5★ reviews would lift it to 4.3.
  • Each new 1★ review takes 4 five-star reviews to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
Website Pop-up Builder by BDOW! (formerly Sumo)
Suggested:
Metric
Website Pop-up Builder by BDOW! (formerly Sumo)
Estimated installs≈ 16,000
Reported installs10K+
Rating4.2
Reviews519
Total downloads2.5M
AuthorSumo
First releasedFeb 27, 2014
Version1.45
Requires WP4.7
Requires PHP7.0
Last updatedOct 19, 2026

Alternatives to Website Pop-up Builder by BDOW! (formerly Sumo)

Compare all alternatives

Popular plugins with the same tags, the most in common first.

Side by side:Website Pop-up Builder by BDOW! (formerly Sumo) vs Popup Builder & Popup Maker for WordPressWebsite Pop-up Builder by BDOW! (formerly Sumo) vs HubSpot All-In-One MarketingWebsite Pop-up Builder by BDOW! (formerly Sumo) vs Mailchimp List Subscribe Form