WordPress plugin comparison

Website Pop-up Builder by BDOW! (formerly Sumo) vs UTM Manager

Website Pop-up Builder by BDOW! (formerly Sumo)

by Sumo

10K+ installs4.2

UTM Manager

by BeautifulPlugins

100+ installs5.0

At a glance

Website Pop-up Builder by BDOW! (formerly Sumo) has more active installs: 10K+, against 100+ for UTM Manager.
On a typical day, Website Pop-up Builder by BDOW! (formerly Sumo) is downloaded about 190 times, UTM Manager about 12.
UTM Manager is rated higher: 5.0 out of 5 from 1 review, against 4.2 from 519 reviews.
UTM Manager was updated more recently: Nov 1, 2026, against Oct 19, 2026 for Website Pop-up Builder by BDOW! (formerly Sumo).
Both are tested up to WordPress 7.1.4.
Website Pop-up Builder by BDOW! (formerly Sumo) has been around longer: since 2014, against 2024 for UTM Manager.

Website Pop-up Builder by BDOW! (formerly Sumo) leads on 4 of 6 comparable lines.

Metric	Website Pop-up Builder by BDOW! (formerly Sumo)	UTM Manager
Popular rank	#1,493	#13,482
Active installs	10K+	100+
Downloads, last 30 days	13.7K	813
Rating	4.2(519)	5.0(1)
Support threads resolved	–	–
Tested up to	7.1.4	7.1.4
Search multiplier	×0.80	×0.39
Last release	21 days ago	8 days ago
Requires PHP	7.0	7.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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