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WordPress plugin comparison

Site Kit by Google vs UTM Manager

At a glance

  • Site Kit by Google has more active installs: 5M+, against 100+ for UTM Manager.
  • On a typical day, Site Kit by Google is downloaded about 63,666 times, UTM Manager about 12.
  • UTM Manager is rated higher: 5.0 out of 5 from 1 review, against 4.2 from 1,014 reviews.
  • Site Kit by Google was updated more recently: Nov 2, 2026, against Nov 1, 2026 for UTM Manager.
  • Both are tested up to WordPress 7.1.4.
  • Site Kit by Google has been around longer: since 2019, against 2024 for UTM Manager.

Line by line

Site Kit by Google leads on 5 of 6 comparable lines.

MetricSite Kit by GoogleUTM Manager
Popular rank#7#13,487
Active installs5M+100+
Downloads, last 30 days5.7M804
Rating4.2(1K)5.0(1)
Support threads resolved74%–
Tested up to7.1.47.1.4
Search multiplier×8.22×0.39
Last release7 days ago9 days ago
Requires PHP7.47.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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