WordPress plugin comparison

Website Pop-up Builder by BDOW! (formerly Sumo) vs Simple UTM Builder

Website Pop-up Builder by BDOW! (formerly Sumo)

by Sumo

10K+ installs4.2

Simple UTM Builder

by SeedProd

40+ installs

At a glance

Website Pop-up Builder by BDOW! (formerly Sumo) has more active installs: 10K+, against 40+ for Simple UTM Builder.
On a typical day, Website Pop-up Builder by BDOW! (formerly Sumo) is downloaded about 190 times, Simple UTM Builder about 5.
Simple UTM Builder has no reviews yet.
Website Pop-up Builder by BDOW! (formerly Sumo) was updated more recently: Oct 19, 2026, against Sep 30, 2026 for Simple UTM Builder.
Both are tested up to WordPress 7.1.4.
Website Pop-up Builder by BDOW! (formerly Sumo) has been around longer: since 2014, against 2025 for Simple UTM Builder.

Website Pop-up Builder by BDOW! (formerly Sumo) leads on 5 of 5 comparable lines.

Metric	Website Pop-up Builder by BDOW! (formerly Sumo)	Simple UTM Builder
Popular rank	#1,493	#22,813
Active installs	10K+	40+
Downloads, last 30 days	13.7K	131
Rating	4.2(519)	No ratings
Support threads resolved	–	100%
Tested up to	7.1.4	7.1.4
Search multiplier	×0.80	×0.25
Last release	20 days ago	1 month ago
Requires PHP	7.0	7.2

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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