WordPress plugin comparison

Simple UTM Builder vs Conversion Tracking for WooCommerce

Simple UTM Builder

by SeedProd

40+ installs

Conversion Tracking for WooCommerce

by weDevs

20K+ installs3.0

At a glance

Conversion Tracking for WooCommerce has more active installs: 20K+, against 40+ for Simple UTM Builder.
On a typical day, Conversion Tracking for WooCommerce is downloaded about 173 times, Simple UTM Builder about 5.
Simple UTM Builder has no reviews yet.
Conversion Tracking for WooCommerce was updated more recently: Oct 6, 2026, against Sep 30, 2026 for Simple UTM Builder.
Simple UTM Builder resolves more of its support threads: 100% in the last two months, against 0% for Conversion Tracking for WooCommerce.
Both are tested up to WordPress 7.1.4.
Conversion Tracking for WooCommerce has been around longer: since 2014, against 2025 for Simple UTM Builder.

Conversion Tracking for WooCommerce leads on 5 of 6 comparable lines.

Metric	Simple UTM Builder	Conversion Tracking for WooCommerce
Popular rank	#22,813	#1,386
Active installs	40+	20K+
Downloads, last 30 days	131	6K
Rating	No ratings	3.0(24)
Support threads resolved	100%	0%
Tested up to	7.1.4	7.1.4
Search multiplier	×0.25	×0.74
Last release	1 month ago	1 month ago
Requires PHP	7.2	7.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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