WordPress plugin comparison

Referrer Insights vs Simple Universal Google Analytics

Referrer Insights

by Pranshtech Solutions Private Limited

Fewer than 10 installs

Simple Universal Google Analytics

by Noor Alam

3K+ installs4.6

At a glance

Simple Universal Google Analytics has more active installs: 3K+, against fewer than 10 for Referrer Insights.
On a typical day, Simple Universal Google Analytics is downloaded about 16 times, Referrer Insights about 2.
Referrer Insights has no reviews yet.
Referrer Insights was updated more recently: Aug 13, 2026, against Mar 30, 2023 for Simple Universal Google Analytics.
Referrer Insights is tested with a newer WordPress: 7.1.4, against 6.2.15 for Simple Universal Google Analytics.
Simple Universal Google Analytics has been around longer: since 2015, against 2026 for Referrer Insights.

Level: each leads on 3 of 6 comparable lines.

Metric	Referrer Insights	Simple Universal Google Analytics
Popular rank	#52,852	#3,674
Active installs	Fewer than 10	3K+
Downloads, last 30 days	33	398
Rating	No ratings	4.6(9)
Support threads resolved	–	–
Tested up to	7.1.4	6.2.15
Search multiplier	×0.05	×0.03
Last release	2 months ago	3 years ago
Requires PHP	7.4	–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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