WordPress plugin comparison

Site Kit by Google vs Simple Universal Google Analytics

Site Kit by Google

by Google

5M+ installs4.2

Simple Universal Google Analytics

by Noor Alam

3K+ installs4.6

At a glance

Site Kit by Google has more active installs: 5M+, against 3K+ for Simple Universal Google Analytics.
On a typical day, Site Kit by Google is downloaded about 64,452 times, Simple Universal Google Analytics about 16.
Simple Universal Google Analytics is rated higher: 4.6 out of 5 from 9 reviews, against 4.2 from 1,014 reviews.
Site Kit by Google was updated more recently: Nov 2, 2026, against Mar 30, 2023 for Simple Universal Google Analytics.
Site Kit by Google is tested with a newer WordPress: 7.1.4, against 6.2.15 for Simple Universal Google Analytics.
Simple Universal Google Analytics has been around longer: since 2015, against 2019 for Site Kit by Google.

Site Kit by Google leads on 6 of 7 comparable lines.

Metric	Site Kit by Google	Simple Universal Google Analytics
Popular rank	#7	#3,674
Active installs	5M+	3K+
Downloads, last 30 days	5.8M	398
Rating	4.2(1K)	4.6(9)
Support threads resolved	74%	–
Tested up to	7.1.4	6.2.15
Search multiplier	×8.22	×0.03
Last release	7 days ago	3 years ago
Requires PHP	7.4	–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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