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WordPress plugin comparison

MonsterInsights vs Simple Universal Google Analytics

At a glance

  • MonsterInsights has more active installs: 2M+, against 3K+ for Simple Universal Google Analytics.
  • On a typical day, MonsterInsights is downloaded about 15,486 times, Simple Universal Google Analytics about 16.
  • Simple Universal Google Analytics is rated higher: 4.6 out of 5 from 9 reviews, against 4.5 from 3,159 reviews.
  • MonsterInsights was updated more recently: Sep 16, 2026, against Mar 30, 2023 for Simple Universal Google Analytics.
  • MonsterInsights is tested with a newer WordPress: 7.1.4, against 6.2.15 for Simple Universal Google Analytics.
  • MonsterInsights has been around longer: since 2007, against 2015 for Simple Universal Google Analytics.

Line by line

MonsterInsights leads on 6 of 7 comparable lines.

MetricMonsterInsightsSimple Universal Google Analytics
Popular rank#24#3,675
Active installs2M+3K+
Downloads, last 30 days478.4K398
Rating4.5(3.2K)4.6(9)
Support threads resolved50%–
Tested up to7.1.46.2.15
Search multiplier×2.48×0.03
Last release1 month ago3 years ago
Requires PHP7.2–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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