WordPress plugin comparison
Matomo Analytics vs UTM Manager
At a glance
- Matomo Analytics has more active installs: 100K+, against 100+ for UTM Manager.
- On a typical day, Matomo Analytics is downloaded about 687 times, UTM Manager about 12.
- UTM Manager is rated higher: 5.0 out of 5 from 1 review, against 4.6 from 178 reviews.
- UTM Manager was updated more recently: Nov 1, 2026, against Sep 15, 2026 for Matomo Analytics.
- Both are tested up to WordPress 7.1.0.
- Matomo Analytics has been around longer: since 2020, against 2024 for UTM Manager.
Line by line
Matomo Analytics leads on 4 of 6 comparable lines.
| Metric |  Matomo Analytics |  UTM Manager |
|---|---|---|
| Popular rank | #425 | #13,482 |
| Active installs | 100K+ | 100+ |
| Downloads, last 30 days | 21.2K | 813 |
| Rating | 4.6(178) | 5.0(1) |
| Support threads resolved | 100% | – |
| Tested up to | 7.1.0 | 7.1.4 |
| Search multiplier | ×1.62 | ×0.39 |
| Last release | 1 month ago | 8 days ago |
| Requires PHP | 7.2.5 | 7.4 |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
Tags they share
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