WordPress plugin comparison
Google Tag Manager vs Simple Tag Manager
Google Tag Manager
by George Stephanis
10K+ installs4.2
Simple Tag Manager
by IGNITE®
Fewer than 10 installs1.0
At a glance
- Google Tag Manager has more active installs: 10K+, against fewer than 10 for Simple Tag Manager.
- On a typical day, Google Tag Manager is downloaded about 82 times, Simple Tag Manager about 1.
- Google Tag Manager is rated higher: 4.2 out of 5 from 10 reviews, against 1.0 from 1 review.
- Google Tag Manager was updated more recently: Jun 9, 2026, against Jun 27, 2018 for Simple Tag Manager.
- Google Tag Manager is tested with a newer WordPress: 7.0.8, against 4.9.35 for Simple Tag Manager.
- Google Tag Manager has been around longer: since 2012, against 2018 for Simple Tag Manager.
Line by line
Google Tag Manager leads on 7 of 7 comparable lines.
| Metric | Google Tag Manager | Simple Tag Manager |
|---|---|---|
| Popular rank | #1,670 | #67,853 |
| Active installs | 10K+ | Fewer than 10 |
| Downloads, last 30 days | 2.8K | 27 |
| Rating | 4.2(10) | 1.0(1) |
| Support threads resolved | – | – |
| Tested up to | 7.0.8 | 4.9.35 |
| Search multiplier | ×0.80 | ×0.00 |
| Last release | 5 months ago | 8 years ago |
| Requires PHP | – | 5.4 |
From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.
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