WordPress plugin comparison

Email Marketing by EmailOctopus vs Email Marketing for WooCommerce by Omnisend

Email Marketing by EmailOctopus

by EmailOctopus

4K+ installs5.0

Email Marketing for WooCommerce by Omnisend

by Omnisend

40K+ installs4.9

At a glance

Email Marketing for WooCommerce by Omnisend has more active installs: 40K+, against 4K+ for Email Marketing by EmailOctopus.
On a typical day, Email Marketing for WooCommerce by Omnisend is downloaded about 449 times, Email Marketing by EmailOctopus about 35.
Email Marketing by EmailOctopus is rated higher: 5.0 out of 5 from 6 reviews, against 4.9 from 169 reviews.
Email Marketing for WooCommerce by Omnisend was updated more recently: Oct 29, 2026, against Aug 17, 2026 for Email Marketing by EmailOctopus.
Both are tested up to WordPress 7.1.4.
Email Marketing by EmailOctopus has been around longer: since 2015, against 2018 for Email Marketing for WooCommerce by Omnisend.

Email Marketing for WooCommerce by Omnisend leads on 5 of 6 comparable lines.

Metric	Email Marketing by EmailOctopus	Email Marketing for WooCommerce by Omnisend
Popular rank	#3,559	#861
Active installs	4K+	40K+
Downloads, last 30 days	729	12.5K
Rating	5.0(6)	4.9(169)
Support threads resolved	–	100%
Tested up to	7.1.4	7.1.4
Search multiplier	×0.78	×1.74
Last release	2 months ago	12 days ago
Requires PHP	7.4	7.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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