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WordPress plugin comparison

Email Marketing by EmailOctopus vs MailPoet

At a glance

  • MailPoet has more active installs: 500K+, against 4K+ for Email Marketing by EmailOctopus.
  • On a typical day, MailPoet is downloaded about 16,188 times, Email Marketing by EmailOctopus about 35.
  • Email Marketing by EmailOctopus is rated higher: 5.0 out of 5 from 6 reviews, against 4.4 from 1,435 reviews.
  • MailPoet was updated more recently: Nov 5, 2026, against Aug 17, 2026 for Email Marketing by EmailOctopus.
  • Both are tested up to WordPress 7.1.4.
  • Email Marketing by EmailOctopus has been around longer: since 2015, against 2016 for MailPoet.

Line by line

MailPoet leads on 5 of 6 comparable lines.

MetricEmail Marketing by EmailOctopusMailPoet
Popular rank#3,559#127
Active installs4K+500K+
Downloads, last 30 days729939.4K
Rating5.0(6)4.4(1.4K)
Support threads resolved–75%
Tested up to7.1.47.1.4
Search multiplier×0.78×4.61
Last release2 months ago4 days ago
Requires PHP7.47.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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