WordPress plugin comparison

Easy UTM Builder vs Website Pop-up Builder by BDOW! (formerly Sumo)

Easy UTM Builder

by Atlas Gondal

300+ installs

Website Pop-up Builder by BDOW! (formerly Sumo)

by Sumo

10K+ installs4.2

At a glance

Website Pop-up Builder by BDOW! (formerly Sumo) has more active installs: 10K+, against 300+ for Easy UTM Builder.
On a typical day, Website Pop-up Builder by BDOW! (formerly Sumo) is downloaded about 190 times, Easy UTM Builder about 7.
Easy UTM Builder has no reviews yet.
Website Pop-up Builder by BDOW! (formerly Sumo) was updated more recently: Oct 19, 2026, against Oct 14, 2026 for Easy UTM Builder.
Both are tested up to WordPress 7.1.4.
Website Pop-up Builder by BDOW! (formerly Sumo) has been around longer: since 2014, against 2016 for Easy UTM Builder.

Website Pop-up Builder by BDOW! (formerly Sumo) leads on 5 of 5 comparable lines.

Metric	Easy UTM Builder	Website Pop-up Builder by BDOW! (formerly Sumo)
Popular rank	#10,768	#1,493
Active installs	300+	10K+
Downloads, last 30 days	234	13.7K
Rating	No ratings	4.2(519)
Support threads resolved	–	–
Tested up to	7.1.4	7.1.4
Search multiplier	×0.36	×0.80
Last release	26 days ago	21 days ago
Requires PHP	7.4	7.0

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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