WordPress plugin comparison

Easy UTM Builder vs GAinWP Google Analytics Integration for WP

Easy UTM Builder

by Atlas Gondal

300+ installs

GAinWP Google Analytics Integration for WP

by tomdude

7K+ installs4.8

At a glance

GAinWP Google Analytics Integration for WP has more active installs: 7K+, against 300+ for Easy UTM Builder.
On a typical day, GAinWP Google Analytics Integration for WP is downloaded about 22 times, Easy UTM Builder about 7.
Easy UTM Builder has no reviews yet.
GAinWP Google Analytics Integration for WP was updated more recently: Oct 29, 2026, against Oct 14, 2026 for Easy UTM Builder.
Both are tested up to WordPress 7.1.4.
Easy UTM Builder has been around longer: since 2016, against 2018 for GAinWP Google Analytics Integration for WP.

GAinWP Google Analytics Integration for WP leads on 5 of 5 comparable lines.

Metric	Easy UTM Builder	GAinWP Google Analytics Integration for WP
Popular rank	#10,804	#2,489
Active installs	300+	7K+
Downloads, last 30 days	242	4.3K
Rating	No ratings	4.8(126)
Support threads resolved	–	–
Tested up to	7.1.4	7.1.4
Search multiplier	×0.36	×0.82
Last release	27 days ago	11 days ago
Requires PHP	7.4	7.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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