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WordPress plugin comparison

Easy GTM Snippet vs Simple Universal Google Analytics

At a glance

  • Simple Universal Google Analytics has more active installs: 3K+, against 20+ for Easy GTM Snippet.
  • On a typical day, Simple Universal Google Analytics is downloaded about 16 times, Easy GTM Snippet about 2.
  • Easy GTM Snippet has no reviews yet.
  • Easy GTM Snippet was updated more recently: Mar 31, 2026, against Mar 30, 2023 for Simple Universal Google Analytics.
  • Easy GTM Snippet is tested with a newer WordPress: 6.9.11, against 6.2.15 for Simple Universal Google Analytics.
  • Simple Universal Google Analytics has been around longer: since 2015, against 2026 for Easy GTM Snippet.

Line by line

Level: each leads on 3 of 6 comparable lines.

MetricEasy GTM SnippetSimple Universal Google Analytics
Popular rank#26,284#3,674
Active installs20+3K+
Downloads, last 30 days44392
RatingNo ratings4.6(9)
Support threads resolved––
Tested up to6.9.116.2.15
Search multiplier×0.14×0.03
Last release7 months ago3 years ago
Requires PHP7.0–

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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