WordPress plugin comparison

DataLayer for GTM and Matomo vs GAinWP Google Analytics Integration for WP

DataLayer for GTM and Matomo

by Openmost

80+ installs

GAinWP Google Analytics Integration for WP

by tomdude

7K+ installs4.8

At a glance

GAinWP Google Analytics Integration for WP has more active installs: 7K+, against 80+ for DataLayer for GTM and Matomo.
On a typical day, GAinWP Google Analytics Integration for WP is downloaded about 22 times, DataLayer for GTM and Matomo about 7.
DataLayer for GTM and Matomo has no reviews yet.
GAinWP Google Analytics Integration for WP was updated more recently: Oct 29, 2026, against Oct 6, 2026 for DataLayer for GTM and Matomo.
Both are tested up to WordPress 7.1.4.
GAinWP Google Analytics Integration for WP has been around longer: since 2018, against 2024 for DataLayer for GTM and Matomo.

GAinWP Google Analytics Integration for WP leads on 5 of 5 comparable lines.

Metric	DataLayer for GTM and Matomo	GAinWP Google Analytics Integration for WP
Popular rank	#17,640	#2,489
Active installs	80+	7K+
Downloads, last 30 days	161	4.3K
Rating	No ratings	4.8(126)
Support threads resolved	–	–
Tested up to	7.1.4	7.1.4
Search multiplier	×0.26	×0.82
Last release	1 month ago	11 days ago
Requires PHP	7.2	7.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

Track your plugin against its rivals every day: rank, installs, downloads, ratings and their releases, with alerts when anything moves.