WordPress plugin comparison

CallTrackingMetrics vs Microsoft Advertising Universal Event Tracking (UET)

CallTrackingMetrics

by taf2

3K+ installs4.0

Microsoft Advertising Universal Event Tracking (UET)

by Microsoft

4K+ installs3.0

At a glance

Microsoft Advertising Universal Event Tracking (UET) has more active installs: 4K+, against 3K+ for CallTrackingMetrics.
On a typical day, Microsoft Advertising Universal Event Tracking (UET) is downloaded about 38 times, CallTrackingMetrics about 37.
CallTrackingMetrics is rated higher: 4.0 out of 5 from 4 reviews, against 3.0 from 1 review.
CallTrackingMetrics was updated more recently: Jul 20, 2026, against Jan 27, 2026 for Microsoft Advertising Universal Event Tracking (UET).
CallTrackingMetrics is tested with a newer WordPress: 7.0.8, against 6.6.11 for Microsoft Advertising Universal Event Tracking (UET).
CallTrackingMetrics has been around longer: since 2011, against 2021 for Microsoft Advertising Universal Event Tracking (UET).

CallTrackingMetrics leads on 5 of 7 comparable lines.

Metric	CallTrackingMetrics	Microsoft Advertising Universal Event Tracking (UET)
Popular rank	#3,790	#3,359
Active installs	3K+	4K+
Downloads, last 30 days	1.2K	950
Rating	4.0(4)	3.0(1)
Support threads resolved	–	–
Tested up to	7.0.8	6.6.11
Search multiplier	×0.67	×0.29
Last release	3 months ago	9 months ago
Requires PHP	8.2	7.2

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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