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Microsoft Advertising Universal Event Tracking (UET)

v1.0.8

by Microsoft · updated 9 months ago

The official plugin for setting up Microsoft Advertising UET

advertisingbing adsmicrosoftMicrosoft AdvertisingUET
WordPress.org SaveAnalyze reviews Track this plugin
Rank
#3,363
Up4 vs yesterday
Active installs (est.)
≈ 4,490
4K+ reported · High
Total downloads
52.7K
52,684 all-time
Rating
3.0/5
1 reviews
Support resolved
–
0 of 0 threads, last 2 months
Growing·Downloads +6.1% (30d)·Toward 5K+ · ETA ~56d

Microsoft Advertising Universal Event Tracking (UET) at a glance

Microsoft Advertising Universal Event Tracking (UET) is a WordPress plugin by Microsoft with 4K+ active installs, the #3,363 most popular plugin on WordPress.org. On a typical day it’s downloaded about 38 times, 6% more than the month before. It’s rated 3.0 out of 5 from 1 review. Version 1.0.8 came out on Jan 27, 2026 and is tested up to WordPress 6.6.11. It leads the 3 plugins tagged “bing ads”. It was first released in 2021.

Chart time range

Applies to every chart below. History from Oct 11, 2026, 30 days.

Showing the last 30 days. Full history comes with any paid plan.See plans

Downloads over time

Download stats

998 downloads · the last 30 days

Downloads over time
Microsoft Advertising Universal Event Tracking (UET) Compare series
Downloads over time: 28 days across 1 series.20304050Oct 11Oct 16Oct 20Oct 25Oct 29Nov 3Nov 7Oct 29, 2026: Tested up to 6.6.11
View as table
DateMicrosoft Advertising Universal Event Tracking (UET)
Nov 7, 202630
Nov 6, 202638
Nov 5, 202649
Nov 4, 202637
Nov 3, 202635
Nov 2, 202635
Nov 1, 202643
Oct 31, 202633
Oct 30, 202639
Oct 29, 202635
Oct 28, 202642
Oct 27, 202637
Oct 26, 202641
Oct 25, 202642
Oct 24, 202625
Oct 23, 202651
Oct 22, 202645
Oct 21, 202647
Oct 20, 202630
Oct 19, 202637
Oct 18, 202625
Oct 17, 202631
Oct 16, 202631
Oct 15, 202630
Oct 14, 202627
Oct 13, 202635
Oct 12, 202622
Oct 11, 202626

Unusual spikes are usually updates, not new installs.

Estimated installs

≈ 4,487 · +0.1% in the last 30 days

Estimated installs
Estimated installs: 14 days across 1 series.4.5K4.5K4.5KOct 27Oct 29Nov 1Nov 3Nov 5Nov 8Nov 10Oct 29, 2026: Tested up to 6.6.11
View as table
DateEstimated installs
Nov 10, 20264,487
Nov 9, 20264,483
Nov 8, 20264,478
Nov 7, 20264,475
Nov 5, 20264,489
Nov 4, 20264,495
Nov 3, 20264,490
Nov 2, 20264,485
Nov 1, 20264,487
Oct 31, 20264,482
Oct 30, 20264,480
Oct 29, 20264,471
Oct 28, 20264,471
Oct 27, 20264,481

Rank over time

#3,363 · up 11 in the last 30 days

Popular rank
Popular rank: 16 days across 1 series.#3.4K#3.4K#3.4KOct 16Oct 27Nov 2Nov 6Nov 10Oct 29, 2026: Tested up to 6.6.11
View as table
DateDaily snapshot
Nov 10, 2026#3,363
Nov 9, 2026#3,367
Nov 8, 2026#3,371
Nov 7, 2026#3,377
Nov 6, 2026#3,366
Nov 5, 2026#3,369
Nov 4, 2026#3,365
Nov 3, 2026#3,366
Nov 2, 2026#3,366
Nov 1, 2026#3,363
Oct 31, 2026#3,369
Oct 30, 2026#3,373
Oct 29, 2026#3,380
Oct 28, 2026#3,388
Oct 27, 2026#3,385
Oct 16, 2026#3,374

Growth %

Average +0.01% a day in the last 30 days

Growth %, day over day
Growth %, day over day: 13 days across 1 series.-0.2%0%0.2%Oct 28Oct 30Nov 1Nov 3Nov 5Nov 8Nov 10
View as table
DateGrowth
Nov 10, 2026+0.09%
Nov 9, 2026+0.11%
Nov 8, 2026+0.07%
Nov 7, 2026-0.16%
Nov 5, 2026-0.13%
Nov 4, 2026+0.11%
Nov 3, 2026+0.11%
Nov 2, 2026-0.04%
Nov 1, 2026+0.11%
Oct 31, 2026+0.04%
Oct 30, 2026+0.20%
Oct 29, 20260.00%
Oct 28, 2026-0.22%

Active installs band

4K+ on WordPress.org

Active installs (rounded band)
Active installs (rounded band): 16 days across 1 series.3.8K4K4.2KOct 16Oct 27Nov 2Nov 6Nov 10Oct 29, 2026: Tested up to 6.6.11
View as table
DateDaily snapshot
Nov 10, 20264K+
Nov 9, 20264K+
Nov 8, 20264K+
Nov 7, 20264K+
Nov 6, 20264K+
Nov 5, 20264K+
Nov 4, 20264K+
Nov 3, 20264K+
Nov 2, 20264K+
Nov 1, 20264K+
Oct 31, 20264K+
Oct 30, 20264K+
Oct 29, 20264K+
Oct 28, 20264K+
Oct 27, 20264K+
Oct 16, 20264K+

Search rankings

Where it appears in WordPress.org search for the searches you track, checked every day.

See where Microsoft Advertising Universal Event Tracking (UET) ranks in search

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Change log

From our daily snapshot of WordPress.org
  1. Rank #3388 → #3369Downloads +0%
    • Tested up to 6.6.10 → 6.6.11

Versions in use

Share of active installs on each published version, from WordPress.org.

  • v1.0100%

Rating trend

3.0★★★★★1 reviews · steady in the last 30 days

Requirements & info

Version history
Version
1.0.8
Requires WordPress
5.1
Tested up to
6.6.11
Requires PHP
7.2
First released
Mar 11, 2021
Last updated
Jan 27, 2026
Releases, last 12 months
…

Questions about Microsoft Advertising Universal Event Tracking (UET)

How many websites use Microsoft Advertising Universal Event Tracking (UET)?

Microsoft Advertising Universal Event Tracking (UET) is active on 4K+ WordPress sites, as WordPress.org reports it. WordPress.org rounds the number down, so the real count is somewhat higher. That makes it the #3,363 most popular plugin on WordPress.org.

How many times has Microsoft Advertising Universal Event Tracking (UET) been downloaded?

52,684 times in total since 2021. On a typical day it’s downloaded about 38 times. See download stats

When was Microsoft Advertising Universal Event Tracking (UET) last updated?

Version 1.0.8 came out on Jan 27, 2026 (9 months ago). See every release

Is Microsoft Advertising Universal Event Tracking (UET) compatible with the latest WordPress?

Microsoft Advertising Universal Event Tracking (UET)’s readme says it’s tested up to WordPress 6.6.11, while the current version is 7.1. That doesn’t mean it breaks, but its author hasn’t confirmed it works with the latest releases.

Does Microsoft Advertising Universal Event Tracking (UET) have known security vulnerabilities?

None that affect the current version. WPVulnerability’s database lists 1 older issue, fixed in earlier versions, so keep Microsoft Advertising Universal Event Tracking (UET) up to date. See its security record

Is Microsoft Advertising Universal Event Tracking (UET) still maintained?

Its last release was 9 months ago. No support threads were opened in the last two months.

What rating does Microsoft Advertising Universal Event Tracking (UET) have?

3.0 out of 5 from 1 review on WordPress.org.

What are the best alternatives to Microsoft Advertising Universal Event Tracking (UET)?

The plugins most like Microsoft Advertising Universal Event Tracking (UET), by the tags they share, are Microsoft Clarity (200K+), WPO365 (10K+) and WPO365 (10K+). Compare all alternatives

Latest reviews

Analyze reviews
All reviews on WordPress.org

Review stats

3.0

★★★★★

1 reviews

  • 5 stars: 0 reviews, 0%
  • 4 stars: 0 reviews, 0%
  • 3 stars: 1 reviews, 100%
  • 2 stars: 0 reviews, 0%
  • 1 stars: 0 reviews, 0%
Positive
0%4–5★
Mixed
100%3★
Critical
0%1–2★
  • About 1 more 5★ reviews would lift it to 3.1.
  • Each new 1★ review takes 1 five-star review to balance out.

Compare with competitors

Add up to 1 competitor. No account needed.

Starter · 1 competitor
Microsoft Advertising Universal Event Tracking (UET)
Suggested:
Metric
Microsoft Advertising Universal Event Tracking (UET)
Estimated installs≈ 4,490
Reported installs4K+
Rating3.0
Reviews1
Total downloads52.7K
AuthorMicrosoft
First releasedMar 11, 2021
Version1.0.8
Requires WP5.1
Requires PHP7.2
Last updatedJan 27, 2026

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Side by side:Microsoft Advertising Universal Event Tracking (UET) vs Microsoft ClarityMicrosoft Advertising Universal Event Tracking (UET) vs WPO365Microsoft Advertising Universal Event Tracking (UET) vs WPO365

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