WordPress plugin comparison

Ad Invalid Click Protector (AICP) vs Site Kit by Google

Ad Invalid Click Protector (AICP)

by iSaumya

10K+ installs4.7

Site Kit by Google

by Google

5M+ installs4.2

At a glance

Site Kit by Google has more active installs: 5M+, against 10K+ for Ad Invalid Click Protector (AICP).
On a typical day, Site Kit by Google is downloaded about 64,452 times, Ad Invalid Click Protector (AICP) about 61.
Ad Invalid Click Protector (AICP) is rated higher: 4.7 out of 5 from 62 reviews, against 4.2 from 1,014 reviews.
Site Kit by Google was updated more recently: Nov 2, 2026, against Jul 20, 2026 for Ad Invalid Click Protector (AICP).
Site Kit by Google is tested with a newer WordPress: 7.1.4, against 7.0.8 for Ad Invalid Click Protector (AICP).
Ad Invalid Click Protector (AICP) has been around longer: since 2016, against 2019 for Site Kit by Google.

Site Kit by Google leads on 6 of 7 comparable lines.

Metric	Ad Invalid Click Protector (AICP)	Site Kit by Google
Popular rank	#1,525	#7
Active installs	10K+	5M+
Downloads, last 30 days	2.5K	5.8M
Rating	4.7(62)	4.2(1K)
Support threads resolved	–	74%
Tested up to	7.0.8	7.1.4
Search multiplier	×0.85	×8.22
Last release	3 months ago	8 days ago
Requires PHP	7.4	7.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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