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WordPress plugin comparison

Ad Invalid Click Protector (AICP) vs Advanced Ads

At a glance

  • Advanced Ads has more active installs: 90K+, against 10K+ for Ad Invalid Click Protector (AICP).
  • On a typical day, Advanced Ads is downloaded about 1,032 times, Ad Invalid Click Protector (AICP) about 61.
  • Advanced Ads is rated higher: 4.9 out of 5 from 1,463 reviews, against 4.7 from 62 reviews.
  • Advanced Ads was updated more recently: Nov 7, 2026, against Jul 20, 2026 for Ad Invalid Click Protector (AICP).
  • Advanced Ads is tested with a newer WordPress: 7.1.4, against 7.0.8 for Ad Invalid Click Protector (AICP).
  • Advanced Ads has been around longer: since 2014, against 2016 for Ad Invalid Click Protector (AICP).

Line by line

Advanced Ads leads on 7 of 7 comparable lines.

MetricAd Invalid Click Protector (AICP)Advanced Ads
Popular rank#1,525#466
Active installs10K+90K+
Downloads, last 30 days2.5K91.9K
Rating4.7(62)4.9(1.5K)
Support threads resolved–72%
Tested up to7.0.87.1.4
Search multiplier×0.85×2.70
Last release3 months ago2 days ago
Requires PHP7.47.4

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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