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WordPress plugin comparison

Ad Box vs Microsoft Advertising Universal Event Tracking (UET)

At a glance

  • Microsoft Advertising Universal Event Tracking (UET) has more active installs: 4K+, against 10+ for Ad Box.
  • On a typical day, Microsoft Advertising Universal Event Tracking (UET) is downloaded about 38 times, Ad Box about 3.
  • Ad Box is rated higher: 5.0 out of 5 from 1 review, against 3.0 from 1 review.
  • Microsoft Advertising Universal Event Tracking (UET) was updated more recently: Jan 27, 2026, against Jun 1, 2019 for Ad Box.
  • Microsoft Advertising Universal Event Tracking (UET) is tested with a newer WordPress: 6.6.11, against 5.2.30 for Ad Box.
  • Ad Box has been around longer: since 2015, against 2021 for Microsoft Advertising Universal Event Tracking (UET).

Line by line

Microsoft Advertising Universal Event Tracking (UET) leads on 6 of 7 comparable lines.

MetricAd BoxMicrosoft Advertising Universal Event Tracking (UET)
Popular rank#34,725#3,359
Active installs10+4K+
Downloads, last 30 days45950
Rating5.0(1)3.0(1)
Support threads resolved––
Tested up to5.2.306.6.11
Search multiplier×0.00×0.29
Last release7 years ago9 months ago
Requires PHP–7.2

From WordPress.org's public data, refreshed every night. Downloads are WordPress.org's official daily figures for the last 30 days.

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